If you’re running outbound sales and looking for tools that actually help you hit quota (not just look good on a dashboard), you know the market’s flooded with promises and pretty UIs. Most B2B GTM (go-to-market) platforms claim to make your reps more productive, automate outreach, and fill your pipeline. But which ones actually help you close deals, and which just add noise?
This guide digs deep into Supersend—a newer player in GTM software—and puts it head-to-head with other outbound sales platforms. No fluff, just what you need to know to pick the right tool for real-world sales.
Who This Review Is For
- Outbound sales leaders tired of bloated tools and feature creep.
- SDR/BDR managers who want reps spending more time selling, less time clicking.
- Founders and ops folks choosing a GTM platform for a small or growing team.
If you want software that gets out of your way and helps you book meetings, keep reading.
What Supersend Is (And Isn’t)
Supersend is a B2B GTM platform focused on outbound sales. It promises multichannel outreach (think email, LinkedIn, SMS), automation, and a clean pipeline view—all in one place. The pitch: easy, effective campaigns without a maze of settings or integrations.
What it does: - Multichannel sequencing (email, LinkedIn, SMS, Twitter, WhatsApp) - Inbox rotation, warm-up, and deliverability tools - Contact management and basic enrichment - Basic reporting and team collaboration features
What it doesn’t do: - It’s not a full-blown CRM (you’ll still need something like HubSpot, Pipedrive, or Salesforce for that) - No advanced data enrichment or intent data - Doesn’t do in-depth analytics or forecasting
Supersend is for teams that want to run targeted outbound, not manage their entire sales universe.
Pricing: Simple, But Pay Attention
Supersend’s pricing is refreshingly straightforward: flat monthly fees per user, no contracts, no “call us for enterprise pricing.” As of mid-2024, it’s about $30–$50/user/month, depending on features. There’s a free trial.
What’s good:
- No surprise fees or upsells for basic features
- Unlimited contacts and sequences on all plans
What to watch:
- Some integrations (especially LinkedIn automation) may require browser plugins or workarounds
- Deliverability tools (like inbox warm-up) may hit limits on lower tiers
If you value predictability and hate negotiating with sales reps, Supersend wins here.
Core Features: Real-World Pros and Cons
1. Multichannel Sequences
How it works:
You can build outbound sequences that mix email, LinkedIn, SMS, and even Twitter or WhatsApp steps. Supersend automates sending, manages throttling, and tracks replies.
What works: - No-nonsense sequence builder—straightforward, not overloaded with “AI” that gets in your way - LinkedIn integration is better than most, but does require Chrome extension for some tasks - SMS and WhatsApp steps are rare at this price point
What doesn’t: - Social channel automation is limited by what’s allowed by the platforms (expect some manual steps or browser plugins) - Not as robust as point solutions like Outreach or Apollo for advanced triggers or custom branches
Pro tip:
Don’t fall for the “all channels, all at once” hype. Use two channels well (usually email + LinkedIn) and keep your messaging personal. Supersend keeps it simple enough to avoid overcomplicating things.
2. Deliverability and Inbox Warm-Up
Deliverability is the graveyard of many outbound campaigns. Supersend bakes in inbox rotation (using multiple sender accounts) and inbox warm-up (automated real, slow sends to improve sender reputation).
What works: - Built-in warm-up saves you from paying for yet another tool - Inbox rotation is easy to set up and actually works for small teams
What doesn’t: - Not as hands-off as advertised—you’ll need to monitor new domains closely - Larger teams or high-volume senders may hit the limits (you’ll need to split across several domains)
Ignore:
Most “AI deliverability” claims—what really matters is pacing, good copy, and not buying garbage lead lists.
3. Contact Management and Enrichment
Supersend lets you upload CSVs, manage lists, and do some basic enrichment (think: fill in LinkedIn URLs or company info).
What works: - Easy CSV import/export - Deduplication actually works (not a given with newer tools)
What doesn’t: - No deep enrichment or real-time validation (you’ll need another tool for that if it’s important) - No native database of leads—this isn’t a lead gen platform
Pro tip:
Keep your lists clean before uploading. Supersend won’t save you from buying bad data.
4. Reporting and Team Collaboration
The reporting covers open rates, replies, booked meetings, and basic attribution.
What works: - Simple dashboards—easy to see what’s working, what’s not - Team inboxes and shared campaigns make collaboration possible (though basic)
What doesn’t: - No custom reporting or deep funnel analytics - If you’re a sales ops nerd who loves slicing data, you’ll want to export to a spreadsheet or BI tool
How Does Supersend Stack Up Against the Competition?
Let’s get real: there’s no perfect tool. Here’s how Supersend compares to the usual suspects.
| Feature | Supersend | Outreach | Apollo | Instantly | Salesloft | |--------------------|----------------|---------------|----------------|----------------|----------------| | Price (per user) | $30–$50 | $100+ | $50–$100 | $30–$60 | $100+ | | Multichannel | Email, LI, SMS | Email, LI, Call| Email, LI, Call| Email only | Email, LI, Call| | Deliverability | Yes (built-in) | Yes | Yes | Yes | Yes | | Enrichment | Basic | None | Deep | None | None | | CRM Features | No | Light | Light | No | Light | | Reporting | Basic | Advanced | Good | Basic | Advanced | | Setup Complexity | Low | High | Medium | Low | High | | Best For | SMBs, startups | Mid-large | Mid-large | SMBs | Enterprises |
Where Supersend wins: - Simple, predictable pricing - Fast setup—your team can be live in a day, not a month - Multichannel at a lower cost
Where it lags: - No advanced analytics or deep CRM integration - Not built for huge, complex sales orgs
Ignore:
If you’re a one-person show or only need cold email, cheaper tools like Instantly or Mailshake might do the trick. If you’re a 50+ rep team with strict compliance, stick to Outreach or Salesloft.
Is Supersend Secure and Compliant?
Supersend encrypts data and claims GDPR compliance. There’s SSO, and you can set user permissions. But don’t expect enterprise-grade security certifications (yet). If you’re in a highly regulated industry, check with your legal team before you commit.
Setup: What to Expect
Supersend’s onboarding is quick. Upload your contacts, connect your email accounts, and you’re off.
Tips for a smooth start: - Set up sending domains and warm them up before blasting your first campaign. - Segment your contacts—don’t spray and pray. - Use the built-in templates as a starting point, but rewrite them. Generic templates = spam folder.
What’s Overhyped (And What Actually Matters)
- AI copywriting: Not magic. Personalization still beats generic “AI” emails.
- All-in-one promises: Supersend is great for outbound, but don’t expect it to replace your CRM, enrichment, or BI tools.
- Deliverability hacks: No software can save you from bad data or spammy messaging. Keep your sends targeted and your copy human.
The Bottom Line
Supersend is a solid pick for small and midsize outbound sales teams who want multichannel outreach without the usual bloat or sticker shock. It won’t solve all your pipeline problems, but it will get your reps sending more of the right messages, faster.
Don’t overcomplicate things. Pick a tool, start simple, and adjust as you go. The best outbound teams iterate fast and focus on what actually gets replies—not what looks good in a demo.