If you work in B2B sales, you know finding ecommerce leads isn’t just about scraping a few site lists and firing off cold emails. The gold is in accurate, up-to-date data and tools that help you cut through the noise. Enter Storeleads: a database and software platform built to help sales teams find, qualify, and reach out to ecommerce stores.
Is it just another SaaS promising magical lead lists? Or does it actually help you hit your targets? This review digs into what Storeleads does well, where it falls flat, and how to get real value out of it—without wasting time (or money).
Who Should (and Shouldn’t) Care About Storeleads?
Let’s get this out of the way: Storeleads is for B2B sales teams, agencies, and others who need to find ecommerce stores—mostly Shopify, but also WooCommerce, Magento, and BigCommerce.
If your prospects aren’t ecommerce stores, or you’re looking for deep technographic data on non-retail companies, move along. But if you need to:
- Build targeted lists of online stores by niche, size, or tech stack
- Find up-to-date contact info (not just “info@”)
- Research competitors’ clients or markets
...then Storeleads is worth a look.
What Storeleads Actually Does
In plain English: Storeleads crawls the web, finds ecommerce stores, and dumps all that data into a searchable, filterable platform. You can slice and dice stores by:
- Platform (Shopify, Woo, Magento, BigCommerce)
- Category (e.g., apparel, electronics)
- Country and region
- Estimated revenue
- Installed apps and technologies
- Social profiles
- Contact info (owners, marketing, support, etc.)
Some extras: website screenshots, tech stack changes, and exportable CSVs. There’s an API for advanced users, too.
A Quick Reality Check
Storeleads doesn’t magically solve outbound sales. It’s not a “closed deals” button. It gives you data—what you do with it is up to you. This is a tool for teams who know what they’re looking for and have a solid outreach process.
How to Actually Use Storeleads to Find Ecommerce Leads
Here’s the no-nonsense workflow most sales teams can use:
1. Build a Targeted List
Skip the temptation to grab every store in your region or vertical. Instead:
- Use keyword or category filters—get specific (“vegan skincare” beats “beauty”).
- Filter by platform if you have a tech play (e.g., only Shopify Plus stores).
- Sort by estimated revenue or employee count if you care about deal size.
- Look for stores using (or not using) certain apps—great for SaaS sales.
Pro tip: The more filters you stack, the warmer your leads. Don’t spray and pray.
2. Qualify and Clean Your List
Don’t trust any tool’s data blindly. Storeleads is pretty fresh (updates weekly), but:
- Double-check store status—some “active” stores are zombie sites.
- Review recent activity (Storeleads shows tech/app changes) to spot live prospects.
- Manually spot-check a sample before blasting out emails.
Reality check: No database is 100% accurate. Expect a little noise and dead ends.
3. Find Real Contact Info
Storeleads does better than most at surfacing real emails and sometimes even LinkedIn profiles, but:
- Owner/founder emails are rare for bigger brands—expect more “info@” for mid-market and above.
- Use the “Contact Info” tab, but supplement with LinkedIn or Apollo for key accounts.
- Don’t underestimate the value of role-based contacts (e.g., “marketing@”). It’s a starting point, not a silver bullet.
4. Export and Organize
You can export filtered lists to CSV. Some things to watch for:
- Storeleads limits daily exports on lower plans, so batch your work.
- Fields can be messy—clean up columns (e.g., strip whitespace, check for duplicates) before importing into your CRM.
- Map fields carefully if you’re using automation tools.
5. Outreach—Don’t Be a Jerk
Storeleads is not a “buy this and spam 10,000 stores” button. The stores you find get pitched a lot. To stand out:
- Personalize your outreach. Reference something unique (tech stack, recent launch, etc.).
- Don’t rely on generic email templates.
- Treat this as a starting point for research, not the end.
Where Storeleads Shines
- Fast filtering: You can go from zero to a hyper-targeted list in minutes, not hours.
- Fresh data: Weekly updates mean fewer dead links and zombie stores than most “lead lists.”
- Tech stack info: Spotting who uses (or just dropped) a certain app is gold for SaaS pitches.
- Export flexibility: Get your data out easily—no weird lock-in or “premium” paywall for exports.
Where Storeleads Falls Short
- Contact info quality: It’s hit or miss, especially with larger brands. Smaller stores sometimes have direct emails, but don’t expect a magic Rolodex.
- Data isn’t perfect: You’ll find inactive stores, test sites, and the occasional weird result. Always qualify before outreach.
- Price: Not cheap for solo users or tiny teams. The value is there if you’re moving volume, but casual users will feel the pinch.
- Learning curve: Tons of filters and options. It’s powerful, but can feel overwhelming at first.
What’s Overhyped (and What to Ignore)
- Automated enrichment: Storeleads claims to find “owner and employee emails.” Take this with a grain of salt. Sometimes you get gold, other times just generic inboxes.
- Revenue estimates: These are educated guesses, not gospel. Use them for ballpark segmentation, not for forecasting pipeline.
- Technographic data: Good for spotting apps and platforms, but don’t expect a full X-ray of every store’s stack.
Alternatives to Consider
If Storeleads isn’t the right fit, you might want to check out:
- BuiltWith: Better for technographic data, weaker on store-specific detail.
- Apollo.io: Excellent for B2B contacts, but not ecommerce-focused.
- Similarweb: Great for traffic and market intel, but more expensive and less actionable for outbound sales.
No tool is perfect. Most serious sales teams use two or three together.
Pricing—Worth It?
Storeleads isn’t bargain-bin. Entry-level plans start around $99/month, with higher tiers for teams and API access. The value is in speed and fresh data—if you’re closing deals or booking meetings, it pays for itself. If you just want to browse, it’s overkill.
Pro tip: Try the free tier or demo before you commit. See if the data fits your real prospects, not just sample lists.
Making Storeleads Work for You: Keep it Simple
Storeleads is a solid tool for busy sales teams who target ecommerce. It won’t write emails for you or magically fill your pipeline, but it will save you hours on research and help you build more targeted lists. Don’t overthink it: start with a narrow segment, test your outreach, and tweak as you go.
The best sales teams use Storeleads as a starting point, not a crutch. Keep your process tight, personalize your outreach, and treat data as a guide—not gospel. Iterate, improve, and let the results speak for themselves.