Step by step process to enrich B2B leads with Verifybee

So you’ve got a list of B2B leads—maybe from a form, a trade show, or scraped from LinkedIn—and you know most of it’s incomplete or flat-out wrong. You want real emails, phone numbers, company data, and the stuff that makes your sales team’s lives easier. Enter Verifybee, a tool that promises to clean up your list and fill in the blanks.

This guide isn’t about hand-waving or “unlocking revenue potential.” It’s about actually getting useful data out of Verifybee, without wasting your afternoon.

Who’s this for? Anyone responsible for getting better data on B2B leads—sales ops, founders, SDRs, or marketers who’d rather not spend all day in spreadsheets.


Step 1: Prep Your Lead List (Don’t Skip This)

Before you even log in to Verifybee, get your act together. Garbage in, garbage out.

  • Format matters. Your source file should be CSV or XLSX. No PDFs, no weird exports.
  • Headers should be clear. Use “email,” “name,” “company,” etc.—not “user-1” or “contact info.”
  • Remove obvious junk. Duplicates, test emails, or rows with nothing but a first name? Delete them now.
  • Don’t overthink it. You don’t need every possible field. The basics: name, email, company, maybe phone if you have it.

Pro tip: If you’re mixing different sources, run a quick dedupe in Excel or Google Sheets. No enrichment tool can magically fix a list full of clones.


Step 2: Set Up Your Verifybee Account

If you’re new to Verifybee, sign up for a free trial first. No need to commit cash until you see if it works for your use case.

  • Sign up with your work email.
  • Check your credits. Most enrichment features use credits—don’t get caught short in the middle of a batch.
  • Set up your workspace. Add teammates if you want, but you can fly solo just fine.

Honest take: The interface is straightforward, but not flashy. If you’re used to super-polished SaaS, it might feel basic. That’s fine—it does the job.


Step 3: Import Your Leads

Now for the main event.

  1. Go to the “Leads” or “Import” section.
  2. Upload your CSV or XLSX file. Drag-and-drop works, or use the file picker.
  3. Map your fields. Verifybee tries to auto-match columns, but double-check. “Company Name” should go to “company,” not “address” by mistake.
  4. Choose what to enrich. Some tools let you pick which fields to fill (email, phone, company data, etc.). More fields = more credits used.

Pro tip: Start with a small test batch (20-50 rows) before dumping in your entire list. You’ll spot mapping mistakes and get a sense of data quality without burning through credits.


Step 4: Run the Enrichment

Here’s where Verifybee actually does its thing.

  • Kick off the process. Hit “Enrich” or “Verify.” Don’t close your browser if it warns you not to.
  • Wait for the magic. Most batches finish in a few minutes, but big files can take longer.
  • Watch for errors. If you see a high error rate, double-check your input file—especially email columns.

What works: Email verification is solid, and company info is usually reliable for well-known firms.

What doesn’t: Smaller companies or startups might return blanks or old data. Phone numbers are hit-or-miss—it depends on the source.


Step 5: Review and Clean the Results

Don’t just download and hand the list to sales. You’ll want to sanity check the results.

  • Check for gaps. Some leads won’t get enriched—totally normal. Look for patterns (like missing data for certain domains).
  • Spot obvious errors. If you see a Gmail address for a Fortune 500 company, that’s a red flag.
  • Export your file. Download as CSV or XLSX. Keep a copy of the raw output before you start tweaking.

Pro tip: Tag or separate leads with incomplete data. You can try re-enriching them later or look for new sources.


Step 6: Push to Your CRM or Sales Tools

Time to get your enriched leads where they belong.

  • Manual upload: Most CRMs (HubSpot, Salesforce, Pipedrive) accept bulk imports. Just match fields carefully.
  • Integrations: Verifybee has some built-in integrations, but honestly, they’re not as deep as Zapier or native CRM tools. If you’re doing this often, set up a Zap or use an import template.
  • Avoid overwriting good data. Be careful not to overwrite existing, accurate records with “enriched” but less reliable info. Always backup before a bulk update.

What to ignore: Don’t bother with “enrich everything, every time.” Focus on the fields that actually help your team—usually valid email, company size, and direct phone.


Step 7: Evaluate the Results (Don’t Just Trust the Tool)

Here’s where most people drop the ball. You need to check if the enrichment actually helped.

  • Check bounce rates. If you run a campaign, see how many emails bounce. High bounce? You need better data or a different source.
  • Spot-check by hand. Google a few leads. Does the company info match reality? Is the phone number actually for the right person?
  • Ask sales for feedback. They’ll know if the data feels right or if they’re hitting dead ends.

Honest take: No enrichment tool is perfect. Treat Verifybee as a solid step, not a silver bullet.


Step 8: Repeat and Refine

Enrichment isn’t a one-and-done thing.

  • Set a schedule. Monthly or quarterly runs work for most teams.
  • Try other tools if needed. If Verifybee misses a lot of data in your niche, try alternatives (like Clearbit or Hunter) for comparison.
  • Keep your source list tight. The better your input, the better your output—every single time.

Final Thoughts

Lead enrichment isn’t glamorous work, but a clean, up-to-date list will save everyone headaches. Keep your process simple: prep your list, use Verifybee, check the results, and don’t get distracted by fancy features you don’t need. Iterate as you go—don’t expect perfection on the first run.

The point isn’t to build a “perfect” database. It’s to get your team talking to real companies, not dead ends. Keep things simple, fix what’s broken, and let your sales team do what they do best.