If you’re sending video emails and hoping they’ll magically boost your sales, you’re not alone—but you’re also probably missing out on the real value. Tracking what happens after you hit “send” is where the gold is. If you’re using Bombbomb, this guide is for you. I’ll walk you through how to actually see if your videos are working, what numbers matter, and what you can safely ignore. No fluff, no hand-waving—just practical steps to help you spend less time guessing and more time closing deals.
Why Track Video Email Analytics Anyway?
Let’s not kid ourselves—most emails don’t get read, let alone watched. Video can help, but only if you know what’s resonating and what’s falling flat. The right analytics tell you:
- Who’s opening your emails (and who’s ghosting you)
- Who’s actually watching your videos (not just clicking the thumbnail)
- Which videos get replies, clicks, or just polite silence
Without this info, you’re working in the dark. With it, you can double down on what works and stop wasting time on what doesn’t.
Step 1: Set Up Your Bombbomb Account and Integrate Your Email
Before you can track anything, you need to get Bombbomb connected to your email setup.
- Sign up or log in: Head to Bombbomb and get yourself an account.
- Integrate your email: In Bombbomb, go to your account settings and connect your email (Gmail, Outlook, etc.). This is what lets Bombbomb send on your behalf and track opens/clicks accurately.
- Check your sending settings: Make sure your name and reply-to address are what you want prospects to see. Deliverability matters—spam folders don’t buy things.
Pro tip: The more you send from your real email domain (not a generic Bombbomb address), the better your chances of hitting the inbox.
Step 2: Create a Trackable Video Email
This part’s easy to mess up if you rush.
- Record or upload your video: Use Bombbomb’s built-in recorder or upload a file. Keep it short and to the point—nobody wants to watch a 10-minute sales pitch.
- Write a real subject line: Skip the clickbait. Use something you’d actually respond to yourself.
- Add a call to action (CTA): Tell the recipient what you want them to do next—reply, book a call, click a link. The best analytics in the world are useless if you don’t give someone a next step.
- Personalize: Use the person’s name, mention something relevant, whatever makes it clear this isn’t a generic blast.
What works: Short, personal videos with a clear CTA. What doesn’t: “Just checking in” videos, or anything that screams “template.”
Step 3: Send and Track Your Email
Now for the good stuff—the tracking.
- Send from Bombbomb (not your regular email app): This is the only way you’ll get analytics.
- Decide if you want to track individual or bulk emails: One-to-one sends get more detailed tracking (like exactly who watched your video and for how long). Bulk sends tell you overall stats but not always individual engagement.
- Hit send and don’t obsess: Give it a few hours or a day before trying to read into the numbers.
Step 4: Read the Bombbomb Analytics Dashboard
This is where a lot of people get overwhelmed or misled by numbers that don’t matter. Let’s break down what you’ll actually see and what’s worth your time.
Key Metrics
- Opens: Someone opened your email. That’s it. Doesn’t mean they watched the video.
- Honest take: Opens are nice, but with Apple Mail privacy changes and others, these numbers can be wildly inflated. Don’t chase opens.
- Video Plays: Someone clicked the video thumbnail and watched at least part of your video.
- This is your money stat. If nobody’s watching, time to rethink your subject lines or video intros.
- Watch Time/Completion: If Bombbomb shows how much of the video was watched, pay attention. If most recipients drop off after 10 seconds, your video’s too long or the hook isn’t good enough.
- Clicks: If you included a link, this tells you if anyone cared enough to click.
- Replies: Self-explanatory, but always celebrate replies—they mean you got through.
Where to Find This Data
- Dashboard: Log in and go to your Bombbomb “Emails” or “Tracking” section.
- Drill down: Click on specific emails to see recipient-level stats.
- Export: For more serious analysis, export the data to CSV and slice it up however you want.
Ignore: Vanity metrics like “delivered” (unless your bounce rate is sky-high) or “shares” (these are rare and usually not worth tracking).
Step 5: Act on What You Learn
Analytics are only useful if you actually do something with them.
- Follow up with watchers: If someone watched the whole video but didn’t reply, send a quick follow-up. Mention you noticed they watched—don’t be creepy, but be direct.
- Rethink videos with bad play rates: If your play rates are low, try shorter intros, better subject lines, or different thumbnails.
- Double down on what works: If a certain video or approach gets replies or meetings, reuse it. Don’t reinvent the wheel every time.
- Don’t overanalyze: You’re looking for trends, not perfection. If your open rate jumps but your replies don’t, focus on stronger CTAs, not more opens.
Step 6: Automate (But Don’t Get Lazy)
Bombbomb has automation tools—just use them with a little common sense.
- Drip campaigns: Good for nurturing, but don’t expect miracles. Automation can help you stay in touch, but nothing beats a well-timed, personal follow-up.
- Templates: Use them to save time, but always customize the first line or two. People can smell a template a mile away.
- Reminders: Set reminders to follow up with “hot” leads (the ones who actually watched your video).
What works: Automating the boring stuff so you can spend more time talking to real prospects. What doesn’t: Blasting generic videos to a cold list and hoping for the best.
Step 7: Avoid Common Pitfalls
- Don’t get obsessed with open rates: They’re unreliable and don’t mean much for sales.
- Don’t make videos too long: Under 90 seconds is a safe bet for most outreach.
- Don’t rely only on analytics: Sometimes, a quick phone call still beats the fanciest email campaign.
- Don’t ignore unsubscribes: If you see a spike, your emails are probably too frequent or not relevant. Adjust before you burn your list.
Keep It Simple (And Iterate)
You don’t need to be a data scientist to use Bombbomb analytics well. Start by tracking play rates and replies, tighten up your videos, and tweak as you go. If you keep it simple, focus on the numbers that actually matter, and stay personal, you’ll stand out from all the “just following up” noise in people’s inboxes. Test, adjust, and don’t be afraid to toss out what isn’t working. That’s how you improve sales outreach—one honest video at a time.