If you’re sending out campaigns with Onemob, you probably care about more than just blasting out content—you want to know who’s actually engaging. This guide is for marketers, sales pros, and anyone else who wants clear, actionable steps to track recipient engagement in Onemob campaigns. We’ll walk through the setup, what’s worth your time, and a few traps to avoid.
Why Bother Tracking Engagement?
You’re not sending messages into the void (hopefully). Tracking shows you what’s working and what’s falling flat. You’ll see:
- Who opened your message (and who ignored it)
- Which videos, links, or attachments actually got clicks
- How long people stuck around
- When real interest turns into dead silence
This isn’t just “nice to know.” It’s how you stop wasting effort and start doubling down where people care.
Step 1: Set Up Your Onemob Account for Tracking
Before you worry about dashboards and reports, get the basics right.
- Use unique links for each campaign. Onemob handles this pretty well—each campaign or personal message gets its own tracking code. Don’t try to reuse old links; you’ll muddy your data.
- Make sure your email provider allows tracking. If you’re sending through Outlook, Gmail, or Salesforce, double-check that images (“tracking pixels”) aren’t getting stripped. No pixel, no opens.
- Set up notifications (optional). Onemob lets you get notified when someone opens, clicks, or watches. Use this if you want immediate follow-up—but turn it off if you hate constant pings.
Pro tip: Test everything once. Send a campaign to your own email (and maybe a test address on another provider). Open it, click links, watch your own video. Make sure every action triggers the expected activity in Onemob’s reporting.
Step 2: Send a Campaign and Tag Your Audience
You want to know who is engaging, not just that “someone” clicked.
- Always upload a contact list with real names and emails. Onemob tracks engagement by recipient, but it needs to match activity to actual contacts.
- Use segmentation tags. If you care about results by region, team, or deal status, tag your contacts before sending. Don’t try to segment later; it’s a headache.
- Avoid sharing campaign links publicly if you want to track individuals. Public links just show “anonymous” activity—okay for mass blasts, useless for sales follow-up.
Step 3: Understand What Onemob Tracks (and What It Doesn’t)
This is where a lot of people get tripped up. Here’s what you can expect, and what’s wishful thinking:
What You’ll See
- Email opens (when the tracking pixel loads)
- Link clicks (every clickable asset—videos, docs, CTAs, etc.)
- Video watch times (total and per recipient; how much of the video they watched)
- Attachment downloads
- Replies or form submits (if you included forms or reply options)
What You Won’t See
- If someone forwarded your message and a new person watched—unless they used a unique link
- Real attention (you’ll know they opened, but not if they actually read anything)
- Offline activity (if they download a PDF and pass it around, you’ll never know)
Don’t stress about perfect tracking. No platform can read minds or track everything. Focus on trends and obvious patterns, not obsessing over every pixel.
Step 4: Monitor Real-Time (or Near Real-Time) Engagement
Once your campaign is live, the fun part starts—or the heartbreak, if nobody bites.
- Onemob dashboard: The main screen gives you a high-level view—opens, clicks, video plays, etc. You’ll see top recipients and assets.
- Recipient-level drilldown: Click into a contact to see their journey. Did they open right away? Did they watch the whole video, or bail after five seconds?
- Time stamps: Use activity timestamps to spot patterns. If you get a bunch of opens right after sending, but no clicks, your subject line worked but your content didn’t.
Pro tip: Don’t get too excited (or disappointed) by a single open or click. Look for repeat engagement and multiple actions—it’s a better sign of real interest.
Step 5: Export and Analyze Your Data
Onemob’s in-app reports are decent, but sometimes you want to slice and dice the data your own way.
- Export CSV reports. Grab raw data for opens, clicks, watch times, etc. Analyze in Excel or Google Sheets.
- Look for patterns:
- Which videos get the most engagement?
- Are certain subject lines or thumbnails outperforming others?
- Do some audience segments respond better?
- Ignore the noise: Outliers (like one person watching 20 times) often aren’t as valuable as steady, broad engagement.
Reality check: Most Onemob campaigns see a lot of “opens” but far fewer real interactions. Clicking, watching, and replying matter way more than opens. Don’t let vanity metrics distract you.
Step 6: Take Action Based on Engagement
This is where tracking pays off. Here’s how to use what you learn:
- Follow up (but don’t stalk). If someone watched your full video, they’re a good target for a quick, personal follow-up. If they just opened and bounced, maybe not.
- Refine your message. If half your list never makes it past the subject line, tweak it. If nobody clicks your main CTA, move it higher or make it clearer.
- Ignore the urge to spam. Chasing “opens” by resending the same stuff rarely works. Use your insights to get smarter, not more annoying.
What Works, What Doesn’t, and What to Ignore
What Works
- Short, personal videos tend to get more engagement than generic ones.
- Clear, obvious calls to action (“Reply to this email” or “Book a demo”) beat vague asks.
- Segmented sends (smaller, targeted lists) almost always outperform mass blasts when you care about quality responses.
What Doesn’t
- Obsessing over open rates. Email clients block pixels more than ever. Opens are unreliable.
- Chasing every “view.” Some folks will click by accident or out of curiosity. Don’t prioritize them over genuinely engaged recipients.
- Relying only on in-app reports. Sometimes you need to export and look deeper to spot real trends.
What to Ignore
- “Anonymous” engagement from public links—interesting, but not actionable unless you want broad reach.
- One-off spikes—look for consistent engagement over time, not just single lucky breaks.
Keep It Simple—and Iterate
Tracking engagement in Onemob isn’t rocket science, but it pays to get the basics right. Don’t let dashboards or data overwhelm you. Start simple:
- Set up your contacts and campaigns carefully
- Track what actually matters (clicks, watches, replies)
- Use the insights to improve your next campaign
You’ll get better, faster feedback every time you send. Keep it practical, and don’t waste energy chasing perfect tracking. Just focus on what helps you connect with real people.