If you’re trying to figure out who’s actually interested in buying from you (and not just killing time on your site), you’re in the right place. This guide is for folks who want to go beyond vanity metrics and start tracking buyer intent signals that actually matter—without getting lost in a maze of dashboards.
We’ll walk through, step by step, how to set up and use Getrafiki to follow real signals of intent. I’ll call out what’s useful, what’s a waste of time, and what you can safely ignore. No fluff—just the straight path to insights you can act on.
Step 1: Understand What Buyer Intent Signals Actually Are
Before you dive into any tool, let’s get clear on what you’re looking for.
Buyer intent signals are actions that suggest a visitor is moving from “just looking” to “seriously considering” a purchase. For B2B, some of the strongest signals include:
- Viewing pricing or demo pages
- Downloading whitepapers or case studies
- Spending more than a few minutes on key product pages
- Returning to your site multiple times in a short period
- Filling out forms (but not just for newsletters)
What’s not a strong signal? - Scrolling through your blog - Visiting your homepage and bouncing - Social media traffic that doesn’t stick
If you try to track everything, you’ll drown in noise. Focus on signals that actually move the needle.
Step 2: Set Up Getrafiki
Assuming you’ve signed up for Getrafiki, it’s time to set up the basics.
2.1 Install the Tracking Script
Getrafiki works like most analytics tools: you’ll need to add their tracking script to every page you want monitored.
- Grab the script from your Getrafiki dashboard.
- Add it right before the closing
</head>tag on your site. - If you use a CMS (like WordPress, Webflow, or Shopify), check if there’s a place to insert “header scripts.” Use that.
- Double-check it’s live by visiting your site and looking for activity in Getrafiki’s real-time view.
Pro tip: Don’t just install it on your homepage. Make sure it’s on all key pages (pricing, product, forms), or you’ll have blind spots.
2.2 Exclude Internal Traffic
Do yourself a favor and filter out your own team’s visits. Otherwise, you’ll end up tracking sales reps “shopping” your own site.
- List your office and remote IPs in the exclusion settings.
- If your team is distributed, consider a browser plugin that blocks the script locally.
Step 3: Define Your Key Buyer Intent Events
Here’s where most people get tripped up: they track everything, then can’t make sense of it. Instead, pick 2–5 high-intent events to start.
Examples: - Viewed pricing page - Clicked “Book a demo” - Downloaded a case study - Watched a product video (to the end, not just a few seconds) - Returned to the site twice in a week
3.1 Set Up Events in Getrafiki
- In your Getrafiki dashboard, go to Events or Goal Tracking.
- Use their “click to select” tool or manually specify URLs/buttons for each event.
- Name each event clearly—“Pricing Page View” is better than “Page View 2.”
Don’t: Track every click, scroll, or video play. Focus on actions that usually precede a real conversation or sale.
Pro tip: If you’re not sure what counts as buyer intent on your site, ask your sales team which pages or actions usually happen right before someone books a call.
Step 4: Set Up Funnels to See Real Buyer Journeys
Single events are nice, but real intent shows up when visitors hit multiple high-value actions in sequence.
4.1 Build Funnels in Getrafiki
- Go to the Funnels or Journeys tool.
- Create a funnel that maps your best-guess buyer path. Example:
- Visits Product Page
- Visits Pricing
- Clicks “Book Demo”
- Completes Form
- Give your funnel a simple, memorable name.
Now you’ll see not just who’s interested, but where they drop off. Spoiler: it’s almost never where you expect.
4.2 Don’t Overcomplicate It
You’re not Amazon. Start with one or two key funnels. If you build a dozen, you’ll never look at them.
Step 5: Segment Your Audience for Better Insights
Not all traffic is created equal. Segmenting lets you see which visitors are actually worth your time.
5.1 Set Up Segments by Source, Company, or Behavior
Getrafiki’s segmentation isn’t magic, but it’s good enough for most use cases.
- Create segments for paid vs. organic traffic.
- Segment by company size or industry, if Getrafiki’s enrichment tools provide that.
- Build a segment for visitors who hit 2+ high-intent events in a session.
5.2 Ignore Vanity Segments
Unless you’re running a massive operation, don’t bother with segments like “visited blog twice” or “clicked an image.” Stick to intent.
Step 6: Set Up Alerts (But Don’t Overdo It)
The best intent data is actionable. Getrafiki lets you set up alerts for high-intent actions.
- Set alerts for when a known company visits your pricing page.
- Or when someone completes your key funnel.
- Keep it to a handful of alerts, or you’ll tune them out (and so will your sales team).
Pro tip: Route alerts to a dedicated Slack channel or email alias. Don’t spam everyone’s main inbox.
Step 7: Review and Act on the Data (Not Just Collect It)
Here’s where most folks drop the ball: they set up tracking and then… never look at it.
7.1 Build a Simple Review Habit
- Check your key funnels and events once or twice a week.
- Look for patterns: Are certain companies or industries showing up more? Where do people drop off?
- Share findings with sales or marketing—real stories, not just numbers.
7.2 Don’t Chase Ghosts
You’ll see weird stuff in the data—random spikes, companies you’ll never sell to, or traffic from bots. Don’t waste time chasing every outlier.
- Focus on repeat patterns.
- Ignore the noise. Most “signals” are false positives.
Step 8: Iterate—Don’t Set and Forget
Buyer intent changes. What worked last quarter might not work now.
- Revisit your tracked events every month or so.
- Drop what’s not useful; add new signals as your business evolves.
- Ask your sales team what’s changed—what pages or actions actually matter now?
What to Ignore (Honestly)
There’s a lot of hype around intent data. Here’s what you can skip:
- Heatmaps: Fun to look at, but rarely show true intent.
- Session replays: You’ll waste hours watching people wiggle their mouse.
- Low-intent content (blog, careers, resources): Track them if you want, but they won’t predict buying.
- Third-party “intent” scores: Unless you have a data science team, these are usually guesses dressed up as numbers.
Stick to clear, obvious signals tied to your sales process. The rest is noise.
Keep It Simple and Iterate
Tracking buyer intent isn’t magic, and you don’t need a PhD (or a stack of buzzword-laden tools) to get useful insights. With Getrafiki, focus on the handful of actions that actually predict sales, review your data regularly, and adjust as you learn.
Don’t aim for perfect. Start simple, watch what works, and double down on what actually helps your team. Ignore the rest. That’s how you get from data to action—without drowning in dashboards.