So you’ve heard about N.rich and want to see if it’s the secret sauce for your B2B marketing. Maybe you’re tired of the same old LinkedIn campaigns, or you just want to see what all the fuss is about. This guide is for marketers, sales folks, or anyone trying to reach businesses in a way that actually works—without wasting hours (and budget) fumbling through a new tool.
N.rich isn’t magic, but it can help you get your ads in front of the right companies. Here’s how to get set up without getting lost in the weeds.
Step 1: Understand What N.rich Actually Does (and Doesn’t)
Before you sign up, let’s clear the air. N.rich is an account-based advertising platform. In plain English: it helps you show ads to specific companies (not just random people) across the web.
What it’s good for: - Targeting companies rather than just demographics or keywords. - Running display ads that follow your target accounts around online. - Triggering campaigns based on who visits your website.
What it’s not good for: - Email marketing (it doesn’t send emails). - Replacing your CRM or marketing automation. - Magical lead generation—if your offer stinks, N.rich won’t fix that.
Pro tip: If you don’t already have a list of companies you care about, you’ll need one. Otherwise, you’re just running broad display ads, which is a waste of money.
Step 2: Sign Up for N.rich
Head to their site and start the sign-up process. Here’s what to expect:
- Basic info: Company name, your work email, maybe a phone number.
- Verification: You’ll probably have to confirm your email. Watch your inbox (and spam folder).
- Initial questions: N.rich likes to know what you’re trying to achieve. Don’t overthink it—just pick what’s closest.
Honest take: Some features may be locked behind a demo or sales call, depending on your region or company size. If you get stuck, push for a trial or ask about a sandbox account. Don’t let them rope you into a sales pitch unless you want it.
Step 3: Set Up Your Account Basics
Once you’re in, you’ll land in the dashboard. It’s not rocket science, but don’t skip the basics:
- Add your company details: Make sure your address, website, and industry are correct.
- Invite teammates: If someone else needs access, add them now. It’s easier than untangling permissions later.
- Billing setup: You won’t run a campaign without entering payment info. N.rich usually wants a credit card on file, even if you’re not spending yet.
Heads up: Pricing isn’t always transparent. If you’re not sure what you’ll pay, ask support for a plain-English breakdown. There’s no shame in double-checking.
Step 4: Connect Your Website (for Account Identification)
One of N.rich’s best tricks is showing you which companies visit your website—even if they don’t fill out a form. But you need to connect your site for this to work.
How to do it:
- Find the tracking code: Look for “Website Integration,” “Pixel,” or “Account Identification” in the dashboard.
- Copy the script: It’ll look like a chunk of JavaScript.
- Paste it into your site: Ideally, in the
<head>tag on every page. If you use Google Tag Manager, there’s usually a shortcut for this. - Test it: Visit your site, then check N.rich to see if your visit shows up as a company (it might just show “Unknown” if you’re at home or on a VPN).
What works: This script is key for seeing which companies are checking you out. It’s a must-have for real account-based marketing.
What to ignore: Don’t bother with this if you don’t care who’s on your site (but then, why are you using N.rich?).
Step 5: Build Your Target Account List
This is where you separate B2B targeting from spray-and-pray display ads.
Options for building your list:
- Upload a CSV: Most people bring a spreadsheet of company names or domains.
- Use built-in filters: N.rich lets you filter by industry, company size, geography, etc.
- Integrate with CRM: Some N.rich plans let you sync accounts from Salesforce, HubSpot, or similar.
Tips: - Start with a tight list. Hundreds to a few thousand companies is plenty for your first campaign. - Skip companies you already know are a bad fit. Don’t waste impressions on tire-kickers. - If you don’t have a list, use LinkedIn Sales Navigator or Apollo to build one. Don’t trust N.rich’s “suggested” accounts blindly—they’re just guesses.
Step 6: Create Your First Campaign
Now for the fun part: getting your ads in front of your target accounts.
Steps:
- Pick your campaign goal: Usually “awareness,” “engagement,” or “conversion.” Don’t stress—pick what’s closest.
- Set targeting: Choose your account list. You can also layer on job titles or locations, but don’t overdo it on your first try.
- Upload creatives: N.rich supports most standard display ad sizes. Keep it simple: one or two banners to start. Animated GIFs are fine, but don’t get fancy unless you have a designer.
- Set your budget: Start low. You can always scale up. If you’re new, $500–$1,000 is enough to learn what’s working.
- Choose your schedule: Let it run for at least two weeks. Anything less and you won’t see patterns.
- Preview and launch: Double-check everything, then hit “Go.”
Pro tips: - Keep copy clear and specific to your audience. “Increase ROI” means nothing to anyone. - Don’t try to A/B test five things at once. Pick one variable (like headline) and stick to it. - If possible, set up conversion tracking (like a “Book a Demo” thank-you page). It’s the only way to measure real results.
Step 7: Monitor and Adjust
Don’t just “set and forget.” N.rich will show you which companies are seeing and clicking your ads. Here’s what to watch:
- Impressions: Are you getting enough volume? If not, check your account list size.
- Clicks: Don’t expect sky-high click rates—B2B display is a long game. Anything above 0.1% is decent.
- Account engagement: Are your target companies actually visiting your site after seeing ads?
- Conversions: Are any of these companies booking meetings, signing up, or reaching out?
What works: Check your dashboard every few days, but don’t panic over daily swings. Trends matter more than blips.
What doesn’t: Obsessing over individual ad placements. N.rich runs across a ton of sites; you have very little control over where your ad pops up.
Step 8: Try Simple Optimization—But Don’t Overthink It
Once you’ve got a week or two of data, tweak the basics:
- Pause underperforming ads. If one banner never gets clicked, kill it.
- Tweak your account list. Add or remove companies based on engagement.
- Adjust budget. Shift spend to campaigns or audiences that show signs of life.
Ignore: Fancy “AI optimization” buttons. They rarely do much for small campaigns. Stick to the basics until you see what’s working.
Step 9: Learn from Results—Don’t Chase Vanity Metrics
At the end of your first campaign, look for real outcomes:
- Which companies visited your site that never had before?
- Did any of these companies reach out, book a meeting, or sign up?
- Is your sales team hearing from new accounts?
If the answer is “no,” go back and check your targeting and your offer. The best ad platform in the world can’t fix a pitch that doesn’t land.
Step 10: Keep It Simple, Iterate, and Don’t Get Distracted
You don’t need ten campaigns or a library of creatives to start. The biggest rookie mistake is overcomplicating things:
- Start with one account list and one or two ads.
- Check results every week, not every hour.
- Adjust slowly—don’t throw out your whole plan after a slow day.
Final word: N.rich is just a tool. The secret is in knowing who you want to reach and why they should care. Keep your setup simple, watch what’s working, and don’t be afraid to kill what isn’t. That’s how you actually get B2B results—no magic required.