If you’re looking to run your first campaign in Konnecto and don’t want to get lost in endless dashboards or vague advice, you’re in the right place. This guide is for marketers, growth folks, or anyone who just wants to make Konnecto actually do something useful—without spending all day reading help docs. I’ll walk you through each step, flag what actually matters, and point out what you can skip.
Konnecto promises actionable insights and campaign recommendations. That’s great—if you know what you’re doing. If you don’t, it’s easy to click around and leave with nothing but a headache. Let’s keep this simple and get you to your first live campaign, step by step.
Step 1: Get Your Access (and Set Expectations)
Before anything, make sure you actually have access to a Konnecto account. Sounds obvious, but many teams get tripped up here—especially if someone else “owns” the platform in your company.
- Check your login: If your company uses SSO (single sign-on), get added to the right group.
- Permissions matter: You want “campaign creation” rights, not just “view only.”
- Don’t expect magic: Konnecto isn’t going to build a campaign for you. It’s a tool, not a wizard.
Pro tip: If you’re stuck at this step, don’t waste time. Ask your admin or support to get you set up. The setup is often more about internal permissions than Konnecto itself.
Step 2: Connect Your Data Sources
Konnecto needs data to work its magic. If you skip this, all you’ll get is a bunch of empty charts.
What you need: - Access to your digital marketing accounts (Google Ads, Facebook, etc.) - Website analytics (Google Analytics, Adobe Analytics, etc.) - Optional: E-commerce or CRM platforms (Shopify, Salesforce, etc.)
How to connect: 1. Go to the “Integrations” or “Data Sources” section. 2. Click “Connect” for each platform. 3. Log in with the right permissions (Editor or Admin access usually required). 4. Authorize Konnecto to pull your data.
What works: Connecting Google Analytics and your main ad accounts is usually enough to get started.
What doesn’t: Don’t bother adding every single data source if you’re not using them for campaigns. Focus on your main channels.
Heads up: If your company is twitchy about data privacy, get someone from IT or legal to review the permissions. You don’t want to be the one who broke GDPR compliance.
Step 3: Define Your Campaign Goal
If you skip this, you’ll end up with a campaign that does... nothing. Be clear about what you want.
Typical goals: - Drive more purchases - Increase signups or leads - Boost awareness (honestly, skip this for your first campaign—go for something trackable)
How to set it: 1. In the “Campaigns” tab, click “Create New Campaign.” 2. You’ll see options for objectives. Pick one that actually matters to your business right now. 3. Name your campaign something you’ll recognize in a month.
What works: Choosing a goal you can measure—like purchases or leads. Don’t chase “awareness” unless you have a way to prove it worked.
What doesn’t: Don’t let the tool’s suggested goals distract you. Pick the one that matches your business need, not what’s on the top of the dropdown.
Step 4: Pick Your Target Audience
Here’s where you can get lost in the weeds. Konnecto will suggest segments—some useful, some not.
Options you’ll see: - Prebuilt segments (like “cart abandoners” or “high-value customers”) - Custom segments (based on your own rules)
How to choose: - Start with a segment that you know is valuable. For most, “recent site visitors who didn’t convert” is a good bet. - Don’t overcomplicate. You can refine later.
Pro tip: Ignore the temptation to slice your audience into tiny niches for your first campaign. You want a big enough group to get results, not a segment of 12 people.
What works: Using broad but relevant segments. You’ll learn more, faster.
What doesn’t: Spinning your wheels building complicated custom audiences before you’ve seen any results.
Step 5: Review Konnecto’s Recommendations
One of Konnecto’s selling points is that it surfaces “actionable recommendations.” Sometimes these are solid, sometimes they’re generic.
What you’ll see: - Suggested channels to focus on (e.g. “spend more on Google Search”) - Messaging tips (e.g. “highlight free shipping”) - Competitor insights (occasionally useful, occasionally fluff)
How to use it: - Read the recommendations, but don’t treat them as gospel. - Pick one or two suggestions that actually make sense for your business. - Ignore advice that doesn’t fit your audience or brand (e.g., if your audience doesn’t care about discounts, skip “offer a discount” tips).
Pro tip: If all the recommendations feel generic, your connected data might be too thin. Check your integrations and try again.
Step 6: Build Your Campaign
Now for the nuts and bolts. This is where a lot of users get tripped up by too many options or try to make things perfect.
What to do: 1. Pick your channels (the platforms Konnecto recommends, or the ones you actually use). 2. Set your budget. Don’t go overboard—start small, especially if you’re just testing. 3. Plug in your creative. If you don’t have fancy graphics, use what you’ve got. Don’t let “creative perfection” stall you.
Konnecto’s workflow: - You’ll likely walk through a step-by-step builder: audience, channels, budget, creative. - Review every step before you hit “launch.”
What works: Keeping it simple. Use assets and copy you already have. You can always tweak later.
What doesn’t: Getting hung up on the “ideal” campaign structure. Better to run something basic and learn.
Step 7: Set Up Tracking and Attribution
If you don’t set this up, you’ll have no idea if your campaign worked. This is non-negotiable.
Steps: - Make sure conversion tracking is enabled in your connected platforms (Google Ads, Facebook, etc.). - Double-check that Konnecto is pulling in conversion data (test with a dummy conversion if you’re unsure). - Set up UTM parameters for your campaign links if asked. This lets you track results in your analytics tools.
Common pitfalls: - Forgetting to enable tracking means flying blind. - Relying only on Konnecto’s dashboards—always check your native analytics too.
What works: A quick test before launch—click through your own ad and make sure it shows up as a conversion somewhere.
Step 8: Launch Your Campaign
Hit the “Launch” button. That’s it. Don’t overthink it.
- Expect a short delay as data syncs across platforms.
- Watch for any error messages—sometimes permissions or data sync issues pop up.
- Don’t panic if results don’t show up instantly. Most platforms have a reporting lag.
Pro tip: Set a calendar reminder to check your results in 24 hours. Don’t obsessively refresh every 5 minutes.
Step 9: Monitor and Optimize
The campaign’s live. Now comes the real work: figuring out if anything actually happened.
What to check: - Conversions (or whatever your goal was) - Cost per conversion - Any odd spikes or drops in performance
How to optimize: - If something’s working, put a bit more budget behind it. - If nothing’s working, don’t throw good money after bad—pause, review, and try a different audience or creative.
What works: Small, regular tweaks beat giant, once-a-month overhauls.
What doesn’t: Chasing every blip in the data. Give campaigns a little time to breathe.
Step 10: Learn and Repeat
No campaign is perfect, and your first one definitely won’t be. That’s fine.
- Review what worked and what didn’t.
- Save your winning settings for next time.
- Don’t be afraid to turn off stuff that flopped.
Pro tip: Document what you tried, what you changed, and what happened. You’ll thank yourself in a month.
Wrapping Up
That’s all there is to it. Don’t get bogged down in every option Konnecto throws at you. Focus on connecting your main data, picking a real goal, and getting a campaign live. You’ll learn way more from running something simple than from overthinking every setting. Launch, watch, tweak, and repeat. That’s how you get good—no hype, just honest progress.