Step by step guide to setting up multichannel campaigns in Discolike

If you’re juggling email, SMS, social, and paid ads and want to actually see results instead of just noise, this guide’s for you. We’ll walk through setting up a multichannel campaign in Discolike—a tool that promises to wrangle all these channels under one roof. I’ll show you what works, what’s a waste of time, and how to skip the guesswork.

Before You Start: What You Actually Need

Before you even log in, let’s get your ducks in a row. Setting up a multichannel campaign isn’t rocket science, but too many folks get tripped up by scattered assets or fuzzy goals.

You’ll need: - A clear campaign objective (not just “sell more,” but what and to whom?) - Your creative assets: images, copy, landing pages, promo codes, etc. - Access to your social, email, and ad accounts (with the right permissions) - A target audience (ideally an actual list, not just “millennials”)

Pro tip: Multichannel doesn’t mean “blast everyone everywhere.” The more specific your plan, the less money and time you’ll waste.

Step 1: Connect Your Channels

Let’s not waste time. Open Discolike and head to the Integrations panel. This is where you’ll hook up all your channels so you can run campaigns from one dashboard.

How To:

  1. Find Integrations: Usually in the main menu—look for something like “Channels” or “Integrations.”
  2. Connect each account:
  3. Email: Plug in your ESP (Mailchimp, SendGrid, etc.). Discolike’s integrations are decent, but you’ll need your API keys handy.
  4. SMS: Connect Twilio or whatever SMS provider you use.
  5. Social: Authorize Facebook/Instagram, Twitter, LinkedIn, etc.
  6. Ad platforms: Google Ads, Meta Ads, maybe TikTok if you’re feeling adventurous.
  7. Test the connections. Send a test message or preview. If something’s broken, fix it now—not after you’ve built the whole campaign.

What to ignore: Don’t bother connecting every channel just because you can. Focus on where your audience actually hangs out.

Step 2: Build Your Audience

Skip this and you’ll just annoy people—or worse, get flagged as spam.

How To:

  1. Import your lists. Discolike will let you pull in CSVs or sync from your CRM. Make sure your data’s clean (no duplicates, missing emails, or “asdf@asdf.com” entries).
  2. Segment. Use filters to break down your audience. Start simple:
  3. New vs. returning customers
  4. Location
  5. Past purchase behavior
  6. Engaged vs. cold leads
  7. Check permissions. Most countries have strict rules about who you can message, especially on SMS and email. Only use opt-in lists.

Pro tip: Don’t over-segment out of the gate. You can always get fancier later. For now, just avoid blasting everyone with the same thing.

Step 3: Create the Campaign

Here’s where people get stuck overthinking. Discolike’s campaign builder is pretty straightforward. The magic is in the sequence—which message hits which channel, and when.

How To:

  1. Start a new multichannel campaign. Look for the “Create Campaign” button.
  2. Give it a real name. Not “Spring Promo 2024 Final FINAL.” Try “June Re-Engagement – Midwest – Email+SMS.”
  3. Pick your channels. Don’t default to all. Start with two or three that make sense for your audience.
  4. Set the sequence and timing.
  5. Example: Email goes out Monday 8 a.m., SMS reminder Wednesday noon, Facebook retargeting runs for 5 days after.
  6. Don’t stack everything in one day unless you like unsubscribes.
  7. Write your messages.
  8. Keep it short. Nobody reads walls of text.
  9. Use the same offer/value prop, but tweak the tone for each channel.
  10. Add personalization tokens if you trust your data (first name, recent purchase, etc.).
  11. Add your creative. Upload images, banners, thumbnails. Discolike will show previews for most channels.

What works: Sequencing. Hitting someone with a gentle nudge on email, then an SMS, then an ad works way better than hammering all channels at once.

What doesn’t: Over-automating. If your campaign starts to feel robotic, people tune out fast.

Step 4: Set Up Tracking and Goals

If you’re not tracking, you’re just hoping. Discolike has built-in tracking, but it’s only as good as what you set up.

How To:

  1. Define your goals. Sales, clicks, signups, downloads? Set a clear conversion event in the campaign settings.
  2. Add UTM parameters. Discolike can auto-tag links for most channels. Double-check this—especially for paid ads and emails.
  3. Install any necessary pixels. For retargeting or conversion tracking, make sure your site has the right code snippets.
  4. Test your links. Click every one. Make sure they go where they should, and that tracking fires.

Pro tip: Don’t get distracted by vanity metrics (like “impressions” or “reach”). Focus on what actually moves your business.

Step 5: Preview and Test Everything

Rushing here leads to embarrassing mistakes—a broken link or typo on an SMS can kill a campaign.

How To:

  1. Send test messages to yourself and a teammate. Check every channel.
  2. Preview on desktop and mobile. Discolike’s previews are pretty good, but nothing beats seeing the real thing.
  3. Check personalization. Make sure “Hi {FirstName}” doesn’t turn into “Hi null.”
  4. Confirm timing. Run a test with a tiny segment before going big.

What to ignore: Don’t obsess over pixel-perfection. Focus on clear, working messages.

Step 6: Launch (and Watch Closely)

Hit go. Then, watch like a hawk for the first few hours.

How To:

  1. Monitor delivery and engagement. Discolike’s dashboard will show you sends, opens, clicks, and errors in real time.
  2. Pause if something’s off. Typos, broken links, or a flood of unsubscribes? Stop the campaign, fix, and restart.
  3. Respond to replies. If people reply to your emails or SMS, have someone ready to answer—don’t let leads rot.

Pro tip: The first 24 hours are where most problems pop up. After that, check in daily, not obsessively.

Step 7: Analyze and Iterate

Don’t just look at the numbers—figure out what they mean.

How To:

  1. Pull results after 3-5 days. Look for patterns: which channels worked, where did people drop off?
  2. Compare against your goals. Did you get sales, signups, or just noise?
  3. Adjust for next time. Maybe SMS worked great, but paid ads flopped. Double down on what worked and kill what didn’t.

What works: Simple A/B tests—try changing a subject line or timing, not everything at once.

What doesn’t: Chasing every new metric Discolike shows you. Stick to results that actually matter.

Wrapping Up: Keep It Simple, Improve As You Go

Setting up a multichannel campaign in Discolike isn’t complicated, unless you make it that way. Start with the channels and audiences that make sense for your business. Don’t worry about using every feature or chasing every shiny button. Launch, learn, and tweak. You’ll get more done, and see better results, if you keep things straightforward and iterate each time.