Step by step guide to setting up automated outreach campaigns in Maildoso

If you're tired of sending endless cold emails by hand or wrestling with complicated marketing tools, this guide's for you. I’ll walk you through setting up automated outreach campaigns in Maildoso, cut through the hype, and show you what actually matters—so you don’t waste time (or get your account flagged as spam).

Whether you’re in sales, recruiting, or just trying to spread the word, you’ll get practical advice for getting more replies, fewer headaches, and results you can actually measure.

Step 1: Get Your Foundations Right (Don’t Skip This)

Before you even log in to Maildoso, ask yourself: is your domain ready for outreach? This can make or break your deliverability.

  • Use a “warm” domain: If your company’s main domain is brand new, don’t use it for cold outreach. Set up a separate domain or subdomain (like hello@yourbrandmail.com) and let it age for a few weeks.
  • Set up SPF, DKIM, and DMARC: These are email authentication records. If you skip this, your emails will probably be flagged as spam. Your IT person can do it, or most domain hosts have guides.
  • Warm up your inbox: Send and receive real emails for a week or two before blasting out campaigns. There are tools for this, but honestly, just talking to a few people helps.

Pro tip: If all this sounds like a hassle, it is—but you only need to do it once. It’ll save you from being in spam jail forever.

Step 2: Sign Up and Get Familiar with Maildoso

Head over to Maildoso and create an account. The signup is straightforward, but here’s what you really need to know:

  • Connect your email account: Maildoso supports Gmail, Outlook, and custom SMTP/IMAP. Don’t gloss over the permissions—make sure you’re comfortable with what you’re giving access to.
  • Set your sending limits: Don’t go wild. Start with 30-50 emails per day, even if Maildoso says you can do more. Gradually increase if you’re not seeing deliverability issues.

What matters: The goal is consistent, human-like sending. Maildoso automates this, but don’t trust any tool that promises “10,000 emails a day.” That’s a fast track to getting blocked.

Step 3: Build Your Prospect List (Quality Over Quantity)

You can’t automate spam and expect results. Take time here:

  • Upload a clean CSV: First row should be headers like First Name, Last Name, Email, Company, etc. No weird formatting.
  • Verify your emails: Run your list through an email verifier (e.g., NeverBounce, ZeroBounce). If you send to a bunch of dead emails, you’ll kill your sender reputation.
  • Segment smartly: Break your list into small batches—by industry, role, or whatever makes sense. Personalization gets real results.

Ignore: Buying giant lists off the internet. They’re mostly garbage and will get you flagged.

Step 4: Write Emails That Don’t Suck (and Don’t Get You Marked as Spam)

Maildoso gives you fancy templates and mail merge fields, but here’s what actually works:

  • Keep it short: Five sentences max. No one reads long emails from strangers.
  • Personalize: Use merge fields like {{First Name}} and {{Company}}, but don’t overdo it. One or two personal touches is plenty.
  • Skip the buzzwords: If it sounds like a marketing brochure, delete it.
  • Use plain text: HTML emails look nice but usually get filtered. Stick to plain text unless you have a good reason.
  • Clear call to action: Ask a simple question (“Are you the right person to talk to about X?”) instead of going for a hard sell.

Pro tip: Send yourself a test email. If you wouldn’t reply to it, rewrite.

Step 5: Set Up Your Campaign in Maildoso

Now the fun part—actually building your outreach sequence.

  1. Create a new campaign: Give it a clear name (e.g., “SaaS Founders – April”).
  2. Upload your prospect list: Double-check for errors or missing fields.
  3. Draft your first email: Use the editor, insert merge fields, and preview with real data.
  4. Add follow-ups: Most replies come after a bump. Space them 2-4 days apart. Keep follow-ups even shorter (“Just checking if you saw my last note.”).
  5. Set sending schedule: Only send during business hours for your recipients. Maildoso lets you set time windows—use them.
  6. Review everything: Preview your emails with sample data. Mistakes here look sloppy and kill trust.

Ignore: Overcomplicated sequences with 5+ follow-ups. Two or three emails is usually enough.

Step 6: Launch—But Start Small

Resist the urge to blast out your whole list. Here’s why:

  • Start with a test batch: Send to 10-20 people. Watch for deliverability problems, bad personalization, or weird formatting.
  • Check your inbox placement: Are you landing in spam or promotions? Adjust your content if you are.
  • Tweak based on replies: If everyone says “not interested,” your pitch needs work.

Pro tip: Early feedback is gold. Use it to fix issues before scaling up.

Step 7: Monitor Results and Avoid Rookie Mistakes

Maildoso gives you analytics, but don’t get lost in the numbers. Focus on:

  • Opens and replies: These are what matter. Ignore “clicks” unless you’re linking to something valuable.
  • Bounce rate: If more than 5% of emails bounce, stop immediately and clean your list.
  • Unsubscribes and spam reports: Keep these low. If people are hitting “spam,” you’re either targeting the wrong folks or your message is off.

What to ignore: Vanity metrics like “number of emails sent.” Quality > quantity, always.

Step 8: Iterate, Don’t Automate and Forget

No campaign is perfect out of the gate. Here’s how to improve:

  • Change one thing at a time: Test subject lines, call to actions, or timing. Don’t change everything or you’ll never know what worked.
  • Ask for feedback: If someone replies “not interested,” ask politely why.
  • Keep your list fresh: Remove bad contacts, add new ones, and keep verifying.

Step 9: Stay Out of Trouble

A few final sanity checks:

  • Comply with laws: Know the rules in your country (CAN-SPAM, GDPR, etc.). Always include a way to opt out.
  • Don’t use “spammy” words: Avoid words like “free,” “guarantee,” or “act now.” They’re red flags for filters.
  • Monitor your sending reputation: If you start seeing a lot of bounces or spam reports, pause and fix the problem.

Keep It Simple and Iterate

Don’t let fancy tools convince you there’s a “secret hack.” The best outreach is simple, targeted, and respectful. Start small, test, and improve as you go. Most people give up too early or try to automate everything without thinking—don’t be that person.

Stick to the basics, and you’ll get more replies (and fewer headaches).