If you’ve ever tried running B2B outreach and ended up with more unsubscribes than replies, you’re not alone. Good outreach is hard. The tools can help, but only if you know what actually works—and what’s just hype. If you're looking to set up a B2B outreach campaign that doesn't waste your time (or your prospects'), and want to use Dripify to automate the annoying parts, this guide is for you. No fluff, no “10x your pipeline” nonsense—just a step-by-step walkthrough that’ll get you real results.
Step 1: Get Real About Your Goals
Before you do anything in Dripify (or any tool), figure out why you’re running this campaign. Vague goals like “book more meetings” or “grow awareness” don’t cut it. You need something specific and trackable.
Ask yourself: - Are you trying to book intro calls? - Do you want to get people to sign up for a webinar? - Is the goal to start a conversation with decision-makers?
Write down exactly what “success” looks like (e.g., “10 demo calls booked in a month” or “20 replies from IT managers at mid-sized SaaS companies”). If you can’t measure it, you can’t improve it.
Pro tip: Don’t skip this step. Most campaigns fail because no one agrees on what “winning” is.
Step 2: Build a List That Doesn't Suck
Dripify isn’t magic—it can’t turn a bad list into good leads. Your outreach is only as strong as your targeting.
How to build a solid list: - Use LinkedIn Sales Navigator, Apollo, or similar tools to filter by: - Industry - Company size - Job title/function - Geography (where it matters) - Focus on decision-makers or people who actually care about your offer. - Export your leads, including LinkedIn profile URLs and names. (Dripify will need these.)
What to avoid: - Don't buy generic lead lists. They’re outdated, spammy, and get you flagged fast. - Don’t aim for size over quality. 100 targeted, relevant leads beat 2,000 random contacts every time.
Reality check: List building is tedious. If you outsource it, check samples first.
Step 3: Set Up Dripify and Import Your Leads
Now you’re ready to actually use Dripify. First, sign up and connect your LinkedIn account. (Yes, you have to—Dripify works by automating LinkedIn outreach, not email.)
Importing your leads: - Go to the “Campaigns” section in Dripify. - Click “Create Campaign” and upload your list (usually as a CSV with LinkedIn profile URLs). - Double-check your mapping—make sure names and profiles line up. One wrong column and you’ll be calling “Jessica” by “Steve.”
Watch out for: - LinkedIn limits—Dripify helps throttle activity, but don’t try to blast 500 messages a day. LinkedIn will notice. - Dripify’s UI changes occasionally. If something looks off, check their help docs.
Pro tip: Warm up a new LinkedIn account before running big campaigns, or you risk getting restricted.
Step 4: Craft Messages That Don’t Sound Like Spam
Here’s where most people blow it. If your message looks like it was written by ChatGPT, expect to get ignored (or worse—reported).
What works: - Short, direct messages (2–4 sentences tops). - Personalization: Use their name, mention something relevant to their role or company. - Clear ask: Don’t be vague—say exactly what you want.
A basic sequence might look like: 1. Connection Request: Brief, no pitch. “Hey [Name], noticed we’re both working in [industry]. Thought it’d be great to connect.” 2. First Follow-Up: Once accepted, thank them and mention why you reached out. “Thanks for connecting. I’m working with companies like [Company/Type] on [problem/solution]. Curious if this is on your radar?” 3. Second Follow-Up: Politely check in. “Just circling back—should I send more info or leave you in peace?”
What doesn’t work: - Gimmicky subject lines (“Quick question” or “Let’s connect!”) - Overly formal intros (“Dear Sir/Madam”) - Huge blocks of text, jargon, or “thought leadership” pitches
Pro tip: If you wouldn’t reply to your own message, rewrite it.
Step 5: Build Your Drip Sequence
Dripify lets you automate multi-step sequences, but don’t overcomplicate it. Most people stop replying after three nudges—beyond that, you’re just being annoying.
How to set up a sequence: - In Dripify, choose the actions (e.g., connection request, message, follow-up message, etc.). - Set delays between steps (1–3 days is common). - Use merge fields (like {{firstName}}) for personalization, but check how they render. - Preview the whole sequence. If it reads like a robot, fix it.
A basic 3-step sequence: 1. Connection request 2. Day 1: Intro message after connect 3. Day 3: Polite bump/follow-up
You can add a fourth step, but be careful not to look desperate. Respect their inbox.
Things to ignore: - “Best time of day” hacks—if your message is good, timing is a minor detail. - Over-personalization (“I see you love hiking!”) unless it’s truly relevant.
Step 6: Set Up Safety and Throttling
LinkedIn hates bots. If you go too fast, you’ll get restricted or banned. Dripify has built-in safety tools, but you need to use them.
Best practices: - Stick to 30–50 connection requests per day if you’re just starting. - Don’t send hundreds of messages at once—spread them out. - Randomize send times and delays so you don’t look like a script.
If you get flagged: - Pause all activity immediately. - Don’t argue with LinkedIn support. Wait it out, then slow down next time.
Pro tip: Dripify lets you run campaigns during work hours only—use this. No one replies to LinkedIn at 3am.
Step 7: Monitor Replies and Handle Responses Yourself
This is where automation ends. When someone replies, you need to jump in personally.
Why? - Bots can’t close deals or handle objections. - Fast, human responses get better results.
How to stay on top of it: - Set daily checks for Dripify’s inbox or your LinkedIn messages. - Respond quickly—even a “Thanks, got your note, will follow up soon” is better than silence. - Don’t argue or push if they say no. Thank them, move on.
What to ignore: - Don’t trust Dripify’s “AI reply suggestions.” They’re generic and can make you look lazy.
Step 8: Track Results and Tweak As You Go
Dripify gives you stats—use them, but don’t obsess. Focus on what actually moves the needle.
What to look at: - Connection request acceptance rate (aim for 30%+; lower means your list or intro sucks) - Reply rate (5–20% is typical; higher if your targeting and messages are strong) - Actual meetings or sales—track these separately, not just “messages sent”
Make changes if: - No one's accepting? Revisit your list or intro. - Lots of connections, no replies? Your message needs work. - Getting flagged or restricted? Slow down, and review your content for spammy phrases.
A/B test, but don’t get lost in the weeds. Small tweaks—like changing the ask or intro line—can make a big difference.
Keep It Simple, Iterate, and Don’t Buy the Hype
B2B outreach isn’t rocket science, but it’s not set-and-forget, either. Dripify can save you time, but it won’t fix a bad list, a pushy message, or lazy follow-up. Start with a focused goal, a solid list, and a message you’d actually reply to. Then use Dripify to take care of the boring stuff—just keep an eye out for what’s working (and what isn’t). Don’t chase “hacks” or overthink it. The best campaigns are the ones you actually run, not the ones you dream up and never launch.
Ready to go? Fire up Dripify, keep it human, and tweak as you learn. Simple wins.