If you’re running cold outreach, you already know: just hammering email doesn’t cut it anymore. LinkedIn DMs get ignored if you only live in the app. The trick is combining both—so prospects see you in their inbox and on LinkedIn, and feel like you’re a real person, not a bot spamming 1000 people a day.
This guide shows you, step-by-step, how to hook up LinkedIn outreach and email sequences inside Supersend. If you’re tired of bouncing between 3 tools, or you want to actually get replies from people you respect (not just desperate founders), this one’s for you.
Why combine LinkedIn + email in Supersend?
Before diving in, a quick reality check: prospects live in more than one channel. LinkedIn and email are the big two for B2B. If you just do one, you’re easy to ignore. But if you combine them—reaching out on one, then following up on the other—you look persistent and human.
Supersend makes this easier. It lets you build multi-step outreach that mixes LinkedIn actions (like connection requests and DMs) with email sequences. You plan it all in one place, not in a mess of tabs and tools.
But: It isn’t magic. If your messaging is generic or your targeting stinks, no tool can fix that. This guide assumes you already have a decent idea of who you’re reaching out to, and why they should care.
Step 1: Get your accounts and tools ready
You’ll need a few things before you can start:
- A Supersend account (obviously).
- A LinkedIn account that’s not brand new (avoid getting flagged for spam).
- An email account you control—ideally a business email, not Gmail/yahoo/hotmail.
- A CSV or list of prospects with both LinkedIn and email info.
Pro tip: Warm up your email and LinkedIn accounts if you haven’t done a lot of outreach before. Sending 100 messages out of nowhere is a great way to get blocked.
Step 2: Connect LinkedIn and email to Supersend
No integrations, no outreach. Here’s how to do it without losing your mind:
2.1 Connect your LinkedIn account
- In Supersend, go to your “Integrations” or “Channels” section.
- Click to add LinkedIn.
- You’ll likely log in with your LinkedIn credentials and grant permissions.
- Some setups require you to use a Chrome extension or browser automation.
- This lets Supersend “be you” on LinkedIn—sending connection requests, DMs, etc.
- Don’t freak out—this is pretty common, but don’t use your main LinkedIn if you’re paranoid about risk.
Heads up: LinkedIn hates bots. Don’t try to send 100s of messages a day. Keep it human and under-the-radar.
2.2 Connect your email account
- In the same “Integrations” area, add your email.
- You’ll usually connect via SMTP or OAuth (Google/Microsoft sign-in).
- Double-check your sending limits. Most business email providers have daily caps.
Reality check: Don’t use your main work email for mass outreach. Use a domain you control, so if you get flagged it doesn’t poison your real inbox.
Step 3: Build your multi-channel sequence
Here’s where Supersend shines: you can mix and match LinkedIn and email steps in a single outreach sequence.
3.1 Map out your touchpoints
Think about your flow. Example:
- LinkedIn connection request
- Wait 1 day
- LinkedIn DM (if accepted)
- Wait 2 days
- Email #1
- Wait 3 days
- Email #2
- LinkedIn DM follow-up
Don’t overcomplicate it. More isn’t always better. 4–6 total touches is plenty.
3.2 Create the sequence in Supersend
- Go to “Sequences” or whatever Supersend calls its campaign builder.
- Add your first step: “LinkedIn Connection Request.”
- Write your message. Make it personal—mention something real from their profile if possible.
- Add a delay.
- Add a conditional step: “If connected, send LinkedIn DM.”
- Supersend should let you set conditions. If not, you’ll need to manually move people.
- Add your email steps.
- Write short, clear emails. Avoid generic templates (“I wanted to reach out because…” makes you sound like a bot).
- Mix in more LinkedIn steps if you want, but don’t stalk people.
What to ignore: Don’t waste time on elaborate branching logic unless you’re running a huge campaign. Most replies come from the first or second touch anyway.
Step 4: Import your prospects
You need a list with:
- First name, last name
- Email address
- LinkedIn profile URL
How to import:
- Use Supersend’s “Import” function to upload your CSV.
- Map the fields so LinkedIn steps have profile URLs, emails go to the right place, etc.
- If you’re missing LinkedIn URLs, use a tool to enrich your data, or just start with the folks you have.
Pro tip: Start small. Run a test batch of 20–30 contacts before scaling up. You’ll spot weird issues (wrong names, broken links, bad messaging) before they nuke your domain reputation.
Step 5: Set up safety settings and sending schedules
You want to look human, not robotic. Here’s how:
- Set sending windows: Only send during business hours, in your prospect’s time zone if possible.
- Throttle your volume: 20–50 LinkedIn actions and 50–100 emails per day is reasonable for most new accounts.
- Randomize delays: Supersend usually has an option to add random time buffers between actions. Use it.
Don’t do this: Don’t send on weekends, don’t blast 200 messages at 8am sharp, and don’t try to “maximize” your outreach by ignoring these rules. That’s how you get banned.
Step 6: Launch your campaign and watch what happens
- Hit “Start” on your sequence.
- Monitor replies in both LinkedIn and email.
- Supersend should show you stats: opens, clicks, replies, bounces, etc.
Be ready to reply fast. People who respond to cold outreach are usually curious in the moment—don’t let them cool off.
Step 7: Tweak, learn, and don’t fall for the automation trap
- After your first batch, check your results:
- Did you get replies on LinkedIn, email, or both?
- Are people accepting your connection requests?
- Are your emails getting opened, or landing in spam?
- Change your copy, your timing, or your targeting based on what actually happens, not what some guru says will work.
- If nobody’s replying, your messaging may be off—or you’re targeting the wrong people.
What not to chase: You don’t need a 12-step sequence or fancy “AI” personalization. The basics—good targeting, clear messaging, and a few polite follow-ups—work better than any hack.
Troubleshooting (because something will break)
- LinkedIn blocks your account: You probably sent too many requests, too fast, or your copy is obviously automated. Slow down, use better copy, and don’t connect with 3rd-degree strangers en masse.
- Emails go to spam: Warm up your email domain, double-check SPF/DKIM, and don’t send the same message to everyone.
- Integration glitches: Supersend’s support is usually decent, but sometimes browser extensions or LinkedIn updates break things. Keep an eye on the Supersend status page or community.
Final thoughts: Keep it simple, stay human
The whole point of integrating LinkedIn outreach with email in Supersend is to look and act like a real person who’s genuinely interested. Don’t get sucked into endless automation or over-engineered workflows. Start with a small, solid sequence, and tweak as you go. Your future self (and your reply rate) will thank you.