If you're in sales or marketing, you know what a slog outreach can be. Mass emails get ignored. Copy-paste “personalization” fools nobody. But writing every email from scratch? Nobody's got the time. If you're looking for a real process to build personalized outreach that actually gets results—without spending hours per prospect—this guide is for you. We'll walk through how to use Aomni to quickly find, research, and contact your next batch of prospects, without falling into the usual traps of fake automation or generic spam.
1. Get Clear on Your Goal
Before you even log in, decide what a good campaign actually looks like for you. Is it booking meetings? Getting demo signups? Starting conversations?
- Be honest: If you just want to hit a numbers target, personalization won’t magically save a bad list.
- Keep it tight: Better to nail outreach to 20 high-fit accounts than spray 200 with “Hi [FirstName]” emails.
Pro Tip: Write down your “success criteria”—what do you want someone to do after they read your message? This helps you focus later.
2. Build a Target List That Makes Sense
Aomni makes it easy to pull lists of companies or contacts, but garbage in, garbage out. Good outreach starts with a good list.
How to do it: - Use Aomni’s filters to narrow down by industry, company size, tech stack, or whatever fits your ICP (ideal customer profile). - Don’t just rely on fancy data—do a quick gut check. Does this company actually look like a fit? - Export or save your list. Smaller batches (20–50) work best for genuine personalization.
Things to skip: - Don’t waste cycles on companies that are obviously too big, too small, or just not in-market. - Avoid pulling giant lists because it “feels productive.” More isn’t more if the quality drops.
3. Dig for Useful Insights (the Right Way)
This is where most people get lazy or let automation run wild. Aomni can surface a ton of info—press mentions, hiring trends, recent funding, tech changes, etc. But not all of it matters.
What to look for: - Recent milestones: Funding, product launches, expansions, layoffs. (Signals change or openness to new vendors.) - Technology shifts: Are they adopting a competitor? Hiring for a role you can help with? - Public statements: CEO interviews, blog posts, or LinkedIn updates that point to pain points or goals.
How to do it in Aomni: - Run the research tool on each company. - Scan the results for usable nuggets, not just noise. One or two real facts beat a wall of generic data.
What to ignore: - Random PR fluff. - Old news (>6 months) unless it’s still relevant. - Info that doesn’t connect to what you actually sell.
Pro Tip: If you can’t see how a “fact” would lead to a real conversation, skip it. Don’t force it just to check a box.
4. Write Outreach That’s Actually Personalized
Here’s where most “personalized” campaigns fall apart. Swapping in a company name or job title isn’t personalization—it’s just a mail merge. The goal is to show the prospect you did some homework and actually have a reason for reaching out.
How Aomni helps: - It can draft emails that reference the insights you just found. - You can create templates that insert real details, not just names and titles.
How to make it work: - Start with a real hook: “Saw your team just rolled out X—how’s that going?” - Connect the dot: “We’ve helped others in [their situation] handle [pain point].” - Keep it short. 3–5 sentences is plenty. The more you write, the less they’ll read.
What doesn’t work: - Overly formal intros (“I hope this email finds you well…”) - Vague value props (“I’d love to connect to see if there’s synergy…”) - Dumping your whole pitch in the first email.
Sample structure:
Subject: Congrats on [specific event] — quick question
Hi [Name],
Noticed [recent milestone] at [Company]—that’s a big move.
Curious how you’re tackling [related challenge].
We’ve worked with [similar companies] on [solution].
Worth a quick chat?
Pro Tip: If you can swap the company name and the email still makes sense, it’s not personalized enough.
5. Review and Edit Before Sending
No tool, not even Aomni, is perfect out of the box. Before you hit send:
- Spot-check the output: Does each email actually make sense for the recipient?
- Check for dumb mistakes: Wrong company? Awkward phrasing? (It happens.)
- Tweak by hand if needed: A little personal touch—like a note about a mutual connection or a recent post—can go a long way.
What to skip: Don’t obsess over every word. Good-enough and sent beats perfect and never shipped.
6. Set Up Outreach and Tracking
Aomni can connect to various email tools or CRMs, but it’s only as good as the follow-through.
- Sync your campaign: Make sure emails are queued up for the right people.
- Set reminders to follow up: Most replies come after the second or third nudge.
- Track opens and replies: Just don’t get creeped out by who clicked what. Use it to prioritize, not to stalk.
Avoid: Don’t automate every follow-up. A quick check-in after a few days is fine, but don’t send seven identical “bumping this up” emails. It just annoys people.
7. Analyze, Adjust, and Don’t Believe the Hype
After a week or two, see what’s working:
- Which emails got replies?
- Did your supposed “personalization” actually get responses, or did people ignore it?
- Are you getting quality conversations, or just polite brush-offs?
Adjust based on data: - If nothing’s working, revisit your list or your hook. Maybe you’re aiming at the wrong target, or your insight isn’t resonating. - If one type of message works, double down. Don’t be afraid to ditch what isn’t landing.
What to ignore: Vanity metrics. Opens are nice, but replies and booked meetings are what matter.
Final Thoughts: Keep It Simple, Keep It Real
Personalized outreach isn’t magic, and Aomni is a tool—not a silver bullet. The best campaigns are the ones you actually run, review, and improve. Don’t get lost in the weeds of “hyper-personalization” or try to automate your way to authenticity.
Start with a tight list, pull real insights, write like a human, and iterate. That’s how you cut through the noise—and actually book meetings.
Now, go send some emails. And remember—if you wouldn’t reply to your own message, rewrite it.