If you’re trying to fill your sales pipeline, you know prospecting is a grind. “Spray and pray” lists are a waste of time—and money. You want real, targeted leads you can actually close. That’s where Storeleads comes in. But honestly, the platform’s interface isn’t always as straightforward as it should be, and there’s plenty of room to get lost in filters or click a shiny export button before your list is actually worth anything.
This guide is for anyone who wants to cut through the noise and get real, actionable prospect lists out of Storeleads—without wasting hours chasing dead ends.
Step 1: Get Access (Don’t Ignore Trial Limits)
First, you need a Storeleads account. Yes, you can poke around with a free trial or view a handful of results without paying, but the real power is locked behind a paid plan. If you’re just testing, the free version is fine for getting a feel. For actual exports—especially if you want full contact data—you’ll need a subscription.
Things to know: - Free accounts = heavily limited export capabilities. - Paid plans aren’t cheap, but if you’re serious about outbound, the cost can pay off. - Monthly plans let you cancel after a single big export (not a bad move if you’re on a budget).
Pro tip: Don’t start your trial until you’re ready to dive in. The clock starts ticking as soon as you sign up.
Step 2: Define What “Targeted” Actually Means for You
This is where most people mess up. If you just export every Shopify store in the US, you’ll get a giant pile of junk. Before you touch a filter, get clear on:
- Who you actually want to reach (industry, size, tech stack, location, etc.)
- What a “good” lead looks like for your business
- What you’ll do with the data once you have it
Questions to ask yourself: - Do I want DTC brands, B2B, or wholesalers? - Am I looking for companies using a specific app (like Klaviyo or Recharge)? - Do I care about revenue range, Alexa rank, or number of employees? - Are you after specific countries or regions?
If you don’t have answers here, you’ll just end up with a bloated CSV and decision paralysis later.
Step 3: Use Storeleads’ Filters—But Don’t Go Overboard
Now, log into Storeleads and head to the search page. This is where the magic (or mess) happens.
Filters Worth Using
- Country: Narrow down by where the store operates. Easy win.
- Platform: Storeleads covers Shopify, WooCommerce, BigCommerce, and a few others. Pick what matters for your product.
- Apps/Technologies: Filter by stores using (or not using) certain apps—great for SaaS or agency outreach.
- Traffic/Rank: Go for stores above a certain traffic threshold if you need “established” companies.
- Revenue Estimate: Take these with a grain of salt—they’re guesstimates, not gospel. Still, useful for rough sorting.
- Keywords: If you want to target a niche (say, “pet” stores), use keyword filters in the store name or description.
Filters to Skip (Most of the Time)
- Social Links: Filtering by Facebook/Instagram presence sounds clever, but often cuts out legit stores that just don’t bother linking.
- Theme/Design: Unless your pitch is theme-specific, this is usually noise.
Honest take: It’s better to start with a wider net and trim your list after export than to over-filter and miss good leads. You can always clean up later.
Step 4: Preview Your List—Don’t Trust the Numbers Blindly
Once you set your filters, Storeleads will show a headline number (“43,217 stores found!”). Don’t get too excited yet.
What to check:
- Sample Results: Scroll through at least a few pages. Are these the kind of stores you actually want?
- Obvious Junk: Are there dropshipping sites, test stores, or obvious spam slipping in? Tweak your filters.
- Contact Data: Click into a few results. Does Storeleads actually have the contact info you need (emails, LinkedIn, etc.)? Some stores will be a black box.
Pro tip: If you’re seeing too many irrelevant results, tighten up one filter at a time. If your results drop to zero, loosen up—Storeleads’ data isn’t perfect.
Step 5: Set Up Your Export—Choose the Right Columns
Hit the export button, but don’t just grab the default CSV. Storeleads lets you choose which columns (fields) to include. This matters, especially if you’re planning to upload into a CRM or outreach tool.
Columns worth including: - Store name & URL - Primary contact email (if available) - LinkedIn, Twitter, or other socials (if you do multi-channel outreach) - Country & location details - Revenue & traffic estimates (optional, but can help for sorting later) - Technology/app usage (if it’s part of your targeting)
Columns to skip: - Every single app/plugin installed (unless you’re doing super-specific tech targeting) - Every “about us” snippet (usually messy, rarely useful)
Heads up: Storeleads sometimes mislabels data or includes half-empty fields. Be ready to clean up your CSV later.
Step 6: Export and Actually Download the File
Storeleads will generate your export, usually within a minute or two for smaller lists. Bigger lists (10k+) might take longer. Once it’s ready:
- Download the CSV and open it in Excel or Google Sheets (don’t just stash it in a folder and forget about it).
- Double-check: Are columns mapped correctly? Are there weird characters or broken rows?
- If you’re uploading to a CRM, make sure your columns match the fields you’ll be importing. Saves a lot of headaches.
Pro tip: If you hit export limits, split your filters into smaller batches. Storeleads sometimes throttles or caps exports to prevent abuse.
Step 7: Clean and De-Dupe Your List
Even after all that, your export will have junk. Expect: - Duplicates - Dead stores (out of business, parked domains) - Generic emails (“info@” or “support@”) - Obvious spam entries
How to clean: - Use Excel/Sheets to remove duplicates (based on store URL or email) - Filter out generic or catch-all emails - Spot-check a handful of sites; if you see a lot of dead ones, maybe re-run your export with tighter filters
Don’t get obsessed: Your goal isn’t a “perfect” list, just a usable one. Perfection is the enemy of actually sending outreach.
Step 8: Upload Into Your Outreach Tool or CRM
Now you’ve got a cleaned-up CSV, import it into whatever tool you use (HubSpot, Apollo, Lemlist, etc.).
Things to consider: - Map fields correctly (store name = company, primary email = contact) - If your outreach tool deduplicates based on email, make sure your data isn’t getting thrown out - Segment your list now by tags (e.g. “Shopify US Health Brands Jan 2024”) so you can track results later
Pro tip: Don’t blast everyone at once. Start with a small segment, see what bounces, and adjust your messaging if needed.
Step 9: Respect the Data and the Recipients
Just because you have a list of emails doesn’t mean you should spray and pray. Cold outreach laws (like GDPR and CAN-SPAM) are real, and nobody likes spam.
- Personalize your outreach. “Hi $FIRSTNAME, saw your store $URL…” beats a generic pitch every time.
- If Storeleads provides only generic emails, consider looking up specific contacts on LinkedIn instead.
- Don’t be the reason salespeople get a bad name. Quality over quantity.
Step 10: Iterate, Don’t Obsess
Your first export won’t be perfect. That’s fine. The real value is in adjusting your filters, cleaning your data, and learning what works.
- After your first campaign, revisit your filters. Did you get too many duds? Too few leads? Adjust.
- Try different combinations: country + app, revenue + vertical, etc.
- Don’t be afraid to run multiple, smaller exports rather than one monster list.
Wrapping Up
Exporting targeted prospect lists from Storeleads isn’t rocket science, but it’s easy to get lost in the weeds (or to fall for inflated “lead counts” that don’t mean much). Keep it simple: decide what you want, use a few smart filters, check your data, and clean up your export before you hit “send.” You’ll get better results, waste less time, and actually enjoy the process a bit more.
Remember: Done is better than perfect. Start small, see what works, and keep iterating. That’s how you win.