Step by step guide to embedding Storylane walkthroughs on your company website

So you want to show off your product—really show it, not just with screenshots or a breathless explainer video. That’s where interactive walkthroughs come in. Embedding one lets visitors click through your product without leaving your site. It’s great for marketers, product managers, and anyone who wants to make their product less mysterious (and, honestly, more likely to get used).

If you’re using Storylane, you’re in the right place. This guide will walk you through embedding a Storylane walkthrough on your website, step by step, with no guesswork. I’ll flag anything that’s trickier than it should be, and I’ll point out what you can safely skip.

Let’s get into it.

Why embed a Storylane walkthrough?

Before we dive into the how, here’s the honest pitch: embedded walkthroughs can be a huge upgrade over static screenshots or videos. They let users explore your product at their own pace, and—if you do it right—they cut down on support questions and drive more signups.

But: they’re not magic. If your walkthrough is confusing, too long, or buried deep in the site, it won’t move the needle. So embedding is only half the battle. Keep that in mind as you go.

Step 1: Create your Storylane walkthrough

You can’t embed what you haven’t built. If you already have a Storylane demo ready to go, skip to Step 2.

If not, here’s the (very) quick version: - Log into Storylane and hit “Create New Walkthrough.” - Use their browser extension to record your product in action. Click through your flow, narrate if you want, and add hotspots or callouts where things might get confusing. - Stop recording and edit. Trim steps, fix typos, and double-check anything that looks weird out of context. - Preview it. This is where lots of people get tripped up—what made sense to you might not be clear to a new visitor. Ask someone who hasn’t seen your product to click through.

Tips: - Short is good. Under 2 minutes is ideal for most walkthroughs. - Show off what’s unique—not every menu and button. - If your walkthrough needs a login, use a demo account, not real data.

What to ignore: Don’t get sucked into tweaking colors and fonts for hours. Good content trumps perfect branding, especially in demos.

Step 2: Get the embed code

Once your walkthrough looks good, you’ll need the embed code. This is what makes it show up on your site.

Here’s how to grab it: 1. Go to your walkthrough’s dashboard in Storylane. 2. Find the “Share” or “Embed” option. It’s usually a button or in the dropdown menu. 3. Select “Embed on Website.” You’ll get a chunk of HTML code—usually an <iframe>, but sometimes a JavaScript snippet.

Heads up: If you’re given a choice between iframe and script, iframe is almost always safer and easier. Scripts can clash with your site’s JavaScript, especially on older or complex sites.

Copy the code to your clipboard.

Step 3: Decide where to put your walkthrough

This sounds simple, but it’s where most teams overthink things. You have a few options:

Landing page: Good for showing off to new visitors.
Product page: If you want people to see features in context.
Help center or docs: For onboarding, training, or support.
Blog post: If you’re writing about a new launch or feature.

Pro tip: Above the fold (i.e., visible without scrolling) gets the most attention. But don’t wedge it into a spot where it looks out of place or breaks your layout.

What to avoid: Hiding it in a modal that’s hard to find, or making people click three times to get there. The more friction, the fewer people will see your demo.

Step 4: Add the embed code to your site

This is where things get technical, but it’s usually not as bad as it sounds.

If you’re using a website builder (Webflow, Wix, Squarespace, etc.)

Look for an “Embed” or “Custom HTML” block in your editor.
Paste your Storylane code into that block.
Save and preview. Make sure the walkthrough shows up and isn’t weirdly cropped.

Gotcha: Some site builders (especially Wix and Squarespace) sandbox iframes, which can mess with interactive demos. If your walkthrough doesn’t work, check their docs or reach out to support.

If you’re using WordPress

In the page editor, switch to the “Custom HTML” block.
Paste in your embed code.
Preview the page. WordPress blocks sometimes strip out scripts for security reasons, so iframe is best.

If you’re working with raw HTML

Open the HTML file where you want the walkthrough to appear.
Paste your embed code exactly where you want it.
Save and reload.

Advanced: If you’re using React, Vue, or another framework, you might need to use a dangerouslySetInnerHTML (React) or v-html (Vue) property, or wrap the iframe in a component. Not rocket science, but don’t overcomplicate it.

Step 5: Tweak sizing and placement

Out of the box, your embed will probably be 600px wide by 400px tall, or something similar. That’s fine for most use cases, but you might want to adjust it.

To make it responsive:
- If it’s an iframe, add width="100%" and set a max-width in your CSS.
- For height, you can use a fixed value or play with vh units (like height: 60vh;).
To center it:
- Wrap the embed in a container div and use CSS to center.
To avoid scrollbars:
- Make sure your width and height are big enough for the walkthrough’s steps. Nothing kills the experience like double scrollbars.

Don’t bother: Customizing every color or adding a bunch of CSS to “match your brand.” Most visitors won’t notice, and it’s easy to break things.

Step 6: Test on desktop and mobile

Don’t just hit publish and walk away. Open your site on a few devices (or use browser dev tools) and make sure:

The walkthrough loads without errors.
It’s usable—no cut-off text or buttons.
It doesn’t block other important page elements.
On mobile, it’s still clickable and not squished beyond recognition.

Real talk: Some walkthroughs just don’t work that well on mobile, especially if your product itself isn’t mobile-friendly. If that’s the case, consider hiding the embed on small screens and linking to the full-screen version instead.

Step 7: Track engagement (optional, but smart)

You probably want to know if anyone’s actually using your walkthrough.

Storylane’s built-in analytics: These are fine for basic stats—views, clicks, completion rates.
Google Analytics or similar: Track pageviews or button clicks if you want to tie walkthrough usage to signups or conversions.
- You can set up events when someone starts or completes a walkthrough, but you’ll need dev help for anything fancy.
Ignore: Overcomplicated tracking setups. If it’s taking longer to set up tracking than it did to embed the demo, you’re doing too much.

Step 8: Keep it fresh

A dead giveaway of a neglected product is an out-of-date walkthrough. Make a note to review your Storylane demo every time you launch a new feature or redesign the UI.

Set a calendar reminder for once a quarter.
Ask new hires to click through and flag anything confusing.
Replace the walkthrough if your product changes a lot.

What not to sweat

Loading speed: Storylane embeds are pretty lightweight. If your site is slow, it’s probably not the walkthrough.
SEO: Search engines can’t “see” inside embedded walkthroughs. If SEO is your main goal, supplement with text and images.
Perfect integration: Most visitors are there to see your product, not nitpick padding or colors. Good enough is good enough.

Wrap-up: Don’t overthink it

Embedding a Storylane walkthrough is pretty simple if you stick to the basics:

Build your walkthrough.
Grab the embed code.
Drop it where it matters on your site.
Make sure it works (and looks decent) on desktop and mobile.
Update it once in a while.

Don’t spend hours fussing with design tweaks or advanced analytics. Get it live, see how people use it, and adjust as needed. Sometimes the best thing you can do is just ship it and see what happens.