Looking to build a landing page that actually converts — not just looks pretty? You’re in the right place. This post is for marketers, founders, or anyone who needs to spin up a page that gets results, without learning to code or falling for every AI sales pitch out there. If you’ve heard about Writesonic and want to know exactly how to use it to make landing pages that work, not just exist, keep reading.
Let’s cut through the fluff and get to what matters.
Step 1: Get Clear on Your Goal (Don’t Skip This)
Before you even open Writesonic, ask yourself: what exactly do you want someone to do on this page? Is it to sign up? Download? Buy? If your answer is “all of the above,” stop and pick one.
Why it matters: One clear, simple goal is the secret to a landing page that converts. If you try to do too much, you’ll end up with a mess that converts nobody.
Pro Tip: Write your goal on a sticky note and keep it in front of you. If a section or headline doesn’t support that goal, cut it.
Step 2: Gather What You Need (So You Don’t Stall Later)
You’ll save yourself a headache if you prep a few things now:
- Your offer or value prop (in plain English, what are you promising?)
- Any must-have images or logos
- Social proof (testimonials, reviews, results — anything real)
- A call to action (CTA) — what’s the button say?
- (Optional) Any brand colors or style rules
Skip: Fancy videos or endless testimonials. One or two real ones beat a wall of fluff every time.
Step 3: Log Into Writesonic and Find the Landing Page Tool
Once you’ve got your basics, log into Writesonic. If you’re new, the dashboard can be a bit overwhelming because Writesonic does a lot — blog posts, ads, emails, you name it.
- Look for the Landing Page Generator — not “website builder” or “article writer.”
- If you don’t see it upfront, use the search bar. They move features around sometimes.
Honest Take: Writesonic’s interface is simple enough, but don’t expect deep design controls. It’s not a full website builder, and that’s fine for most landing pages.
Step 4: Fill Out the Landing Page Brief (Don’t Overthink It)
You’ll see a form asking for details like:
- Product or Service Name
- Description (what it does, who it’s for)
- Target Audience
- Key Benefits
- Call to Action
Don’t get hung up on making this perfect. Write like you’d explain it to a friend. The AI does better with clear, specific info.
What works: Short, direct sentences. E.g. “Helps small business owners save time on payroll.”
What doesn’t: Buzzwords or vague claims. E.g. “Synergizes holistic solutions for next-gen impact.” (Just, no.)
Step 5: Generate the Landing Page Copy
Hit the “generate” button and let Writesonic do its thing. You’ll get a draft landing page copy — headline, subheads, features, maybe some FAQ.
What to expect:
- The first draft is rarely perfect. AI copy is a starting point, not the finish line.
- Headlines are usually decent, but sometimes generic.
- The body copy might repeat itself or get weirdly enthusiastic.
What to ignore: If you see “trusted by 1,000+ happy customers” and you’re brand new, delete it. Use only what’s true.
Step 6: Edit Ruthlessly
Here’s where most people mess up: they copy-paste the AI output and call it done. Don’t do that. Your edits turn generic copy into something that converts.
What to focus on:
- Clarity: Is it obvious what you’re offering? Would someone outside your industry get it?
- Brevity: Cut anything that sounds like filler or repeats itself.
- Truth: If you don’t have a certain feature or testimonial, leave it out.
- Tone: Make sure it sounds like your brand, not a robot.
Pro Tip: Read your copy out loud. If you stumble or cringe, fix it.
Step 7: Adjust the Layout and Visuals
Writesonic gives you a basic layout preview, but you’ll probably want to tweak things before publishing.
- Download or copy the HTML if you want to use it elsewhere.
- If you’re using Writesonic’s built-in hosting, use their editor to drag-and-drop sections.
- Swap out stock images for your own when possible. Authentic visuals beat generic ones.
- Make your CTA button stand out — don’t let it blend in.
Skip: Overloading the page with animations, sliders, or pop-ups. They look cool but usually kill conversions.
Step 8: Add Social Proof (But Keep It Real)
Social proof is powerful, but only if it’s legit. Writesonic might auto-generate testimonials — delete these if they aren’t real.
- Add 1–2 short, honest testimonials or a logo bar of real clients.
- If you have no customers yet, skip this section. Fake proof does more harm than good.
Step 9: Set Up Your Form or CTA
Your page needs one main action — email signup, purchase, download, whatever.
- Use Writesonic’s built-in form tools if you’re hosting with them.
- If you’re moving the page to another platform, swap in your own form or button code.
- Keep the form short: name and email is plenty for most offers.
- Be clear about what happens next. (“We’ll send you the guide right away.”)
What doesn’t work: Asking for too much info or hiding the next step. People bail fast.
Step 10: Preview, Test, and Publish
Before you go live:
- Preview on both desktop and mobile. (Writesonic does a decent job with mobile, but double-check.)
- Test every link and form. Don’t assume — click everything.
- Check load times. Heavy images or scripts slow things down.
- Publish! Writesonic can host your page or you can export to your own site.
Pro Tip: Email the link to yourself and a friend. A fresh pair of eyes always catches something.
Step 11: Measure and Iterate
No landing page is perfect out of the gate. Watch your stats:
- How many visits vs. conversions?
- Where do people drop off?
- Is your headline pulling its weight?
Tweak one thing at a time. Change the headline, button text, or image, but not everything at once — otherwise you won’t know what worked.
Ignore: Obsessing over tiny details before you have traffic. Real feedback beats endless tweaking.
The Bottom Line
High-converting landing pages aren’t about magic words or fancy AI — they’re about clear goals, real offers, and honest copy. Writesonic can get you most of the way there, but your judgment is what makes the difference. Start simple, focus on what matters, and iterate as you learn. Don’t let perfect be the enemy of done. Good luck!