So you want to run automated outreach campaigns, but don’t want to spend your life copy-pasting messages or wrestling with clunky tools? This guide is for you. I’ll walk you through how to set up a campaign in Fiber, the stuff that actually works, and some pitfalls to dodge. Whether you’re doing sales, recruiting, or just trying to get replies, read on.
Who This Guide Is For
- You need to send personalized emails or LinkedIn messages at scale.
- You want to automate follow-ups without sounding like a robot.
- You're new to Fiber, or you’re not getting results from your current process.
If you’re hoping for “one weird trick” to double your reply rates overnight, sorry. But if you want a no-nonsense system that works and doesn’t burn your sender reputation, keep going.
Step 1: Get Your House in Order
Before you even open Fiber, sort out the basics—no tool can save you from a messy foundation.
What you need:
- A clear goal (e.g., book sales calls, recruit engineers, get feedback)
- A qualified list of contacts with real emails (not scraped garbage)
- Realistic expectations (most cold outreach flops—success is rare, not the norm)
Pro Tip:
Don’t buy giant lists. Spend time on finding decent leads instead. A small, well-chosen batch outperforms spammy blasts every time.
Step 2: Set Up Your Fiber Account
If you haven’t already, sign up for Fiber and poke around the dashboard.
What actually matters here:
- Connect your sending account (usually Gmail, Outlook, or a custom SMTP)
- Authenticate your domain (SPF, DKIM, DMARC)—Fiber will walk you through this, but don’t skip it
- Warm up your email address if it’s new (send a few real emails per day for 2-4 weeks)
What to ignore:
Fiber’s integrations with a dozen CRMs sound cool, but if you don’t use one, skip it for now.
Step 3: Import or Build Your Contact List
This is where most people screw up.
Best practices: - Use a CSV with clearly labeled columns (First Name, Last Name, Email, Company, etc.) - Check for duplicates and obvious junk (no “test@test.com”) - Import only what you need for this campaign
How to import: 1. Click “Contacts” in Fiber. 2. Hit “Import” and upload your CSV. 3. Map the columns—Fiber tries to guess, but double-check. 4. Tag your list so you can find it later.
Pro Tip:
Don’t try to build the “perfect” master list. Start with a small batch (50-200 people), get feedback, and adjust.
Step 4: Write Your Messages (Don’t Overthink It)
Here’s where most campaigns stall—people spend hours wordsmithing. Here’s what actually matters:
- Short and direct wins.
3-5 sentences is plenty. Get to the point fast. - Personalize, but don’t overdo it.
Use {{First Name}}, maybe {{Company}} if it makes sense. Don’t fake “Hey, saw you went to Stanford!” unless you actually care. - One CTA.
Ask for one thing—reply, call, sign up. Not three.
Example:
Subject: Quick question, {{First Name}}
Hi {{First Name}},
I saw your team at {{Company}} is growing fast.
I help companies like yours book more demos without burning out the sales team.
Worth a quick chat next week?
– Your Name
What to ignore:
Don’t fuss over fancy HTML or images—plain text gets more replies and fewer spam flags.
Step 5: Build Your Outreach Sequence in Fiber
Now, set up the actual automation.
- Create a new campaign
- Name it something you’ll recognize later.
- Choose your channel
- Email is easiest to start. LinkedIn works, but be careful—automation here can get you banned if you push it.
- Add steps to your sequence
- Step 1: Initial email/message
- Step 2: Follow-up #1 (2-3 days later)
- Step 3: Maybe one more nudge (5-7 days later)
- Set rules for stopping
- Most important: stop sending if they reply.
- You can get fancier (e.g., stop if they open or click), but replies are what matter.
Pro Tip:
Don’t build 7-step sequences right away. Most responses come from the first or second touch. If nobody bites after three, move on.
Step 6: Review and Personalize At Scale
Fiber lets you preview each message before it goes out. Use this.
- Check for “Hi {{First Name}},” fails. Fix any weird formatting.
- Spot-check a handful of messages—does anything look off or robotic?
- If you see a lot of blanks (“Hi ,”), pause and clean your data.
What to ignore:
Don’t obsess over 100% perfect personalization. One or two rough edges won’t kill your campaign. But widespread errors make you look sloppy.
Step 7: Set Sending Limits and Timing
Don’t torch your deliverability by blasting 500 emails at once.
- Start low: 20-50 emails/day per sending account.
- Ramp up slowly (add 10-20/day every few days).
- Send during business hours in your recipients’ time zone.
Why this matters:
Fiber will let you send a lot, but inbox providers notice unusual spikes and will flag you as spam.
Step 8: Launch and Monitor
Hit “Start Campaign” and let Fiber do its thing. But don’t disappear.
- Watch for bounces and spam complaints.
- Reply quickly to real responses—even “not interested” is a win.
- Pause the campaign if open rates tank (under 20%), or if replies are angry.
Pro Tip:
Don’t chase vanity metrics. All that matters is positive replies, not opens or clicks.
Step 9: Analyze and Iterate
After a few days or a week, take a hard look at the results.
- What to track:
- Reply rate (not just open/click)
- Quality of replies (are they real leads?)
-
Bounce/spam rates (keep these low)
-
What to ignore:
- “Industry average” stats—your market is unique
- Open rates (they’re unreliable and often inflated)
If it’s working, double down. If not, tweak your message or list and try again. Don’t be afraid to kill a dud campaign—most fail, and that’s normal.
Step 10: Keep It Human
Automated outreach is a tool, not a magic wand. The best results come from treating people like, well, people.
- Personalize where it counts.
- Don’t hammer folks with endless follow-ups.
- If someone asks to be removed, do it—Fiber can help automate this.
What to skip:
Don’t use fake “Re:” or “Fwd:” subject lines. People see right through it.
Wrapping Up
Setting up automated outreach in Fiber isn’t rocket science, but it’s easy to overcomplicate. Start small, keep your lists clean, and focus on writing like a human. Iterate based on real replies, not wishful thinking or shiny features. If you get stuck, simplify. Most of the magic is in the basics—don’t let anyone tell you otherwise.