Ready to show off what your customers actually think? If you run a SaaS and want real testimonials on your site—not just cherry-picked quotes in a carousel—this guide’s for you. We’ll walk through building a testimonial wall using Senja from scratch. No marketing fluff, no vague advice, just the steps and the truth about what’s worth your time.
Why Even Bother With a Testimonial Wall?
Before we get into the “how,” a quick reality check: Do testimonials work? Sometimes. Potential customers want proof that you’re not making empty promises, and hearing from actual users helps. But a wall of “Great tool!” quotes isn’t going to move the needle. You need specifics and social proof that feels authentic.
A testimonial wall beats a slider or a single quote in the footer because visitors can skim, click around, and find real stories that matter to them.
What You’ll Need
- A Senja account (free to start; paid if you want fancier features)
- Your SaaS website (WordPress, Webflow, custom code—doesn’t matter)
- 20–30 minutes
- A handful of real customer feedback (don’t worry if you’re starting from zero)
Step 1: Set Up Your Senja Account
-
Sign up at Senja.
The free plan is fine to get started. Don’t overthink features yet—a testimonial wall is doable without paying. -
Create a new workspace.
Senja lets you organize testimonials into “workspaces.” Name yours after your product or company. -
Set up your profile.
Upload your logo, add your website, and fill in any details that’ll show up on testimonial forms. This part’s boring but makes your wall look legit.
Pro tip: If you’re just testing the waters, skip uploading a perfect logo. You can always update these later.
Step 2: Collect Testimonials (Without Annoying Your Customers)
A testimonial wall is only as good as what’s on it. Here’s the trick: make it easy for people to share honest feedback.
-
Create a Collection Form
In Senja, go to “Collections” and make a new one. This is your bucket for testimonials. -
Customize the form
- Ask for what matters: name, company, role, feedback, profile pic.
- Don’t add too many required fields. People bail fast if it feels like an application to Harvard.
-
You can add custom questions, but default is usually enough.
-
Write a simple request
- Use your own voice. Example:
> “Hey! We’re building out our testimonials and would love to hear about your experience. If you have 60 seconds, it’d mean a lot.” -
Avoid begging or bribing. Sincere requests get better results.
-
Send the link
- Email your best customers, DM a few on Twitter, post in your user community.
- Don’t spam your whole list. Quality > quantity.
What to ignore:
Senja lets you auto-import tweets or reviews. It sounds cool but usually just scrapes random praise and hashtags. Curate instead—otherwise your wall will look like a bot made it.
Step 3: Manage and Curate Your Testimonials
So, people filled out your form. Now what?
-
Review new submissions
Senja will notify you when someone submits feedback. Approve the good ones, edit for clarity (with their permission if you’re changing meaning), and archive stuff that isn’t helpful. -
Tag and organize
Use tags (e.g., “Onboarding,” “Customer Support,” “ROI”) to help visitors filter for what matters to them. -
Add media (optional)
If someone sends you a video or audio testimonial, Senja supports those too. Video can be powerful, but don’t force it—some folks freeze up on camera.
Honest take:
Five specific testimonials beat twenty vague ones. Pick stories that show real problems solved, not just “This is great!”
Step 4: Design Your Testimonial Wall
This is where Senja shines: embedding testimonials that don’t look like 1999 clip art.
-
Choose a Wall Layout
In your collection, click “Wall.” Senja offers a few templates—grid, columns, cards. Pick one that fits your brand and website style. -
Tweak the design
- Change colors and fonts to match your site.
- Decide how much info to show (name, company, photo, etc.).
-
Preview on mobile and desktop.
-
Filter and feature
- Pin your best testimonials to the top.
- Set up filters so visitors can view by tag (“Startups,” “Agencies,” etc.), if you have enough variety.
Don’t waste time:
Don’t obsess over the exact shade of your testimonial card’s border. No one cares but you. Focus on making it readable and authentic.
Step 5: Embed the Wall on Your Website
Here’s the payoff: getting those voices onto your actual SaaS site.
-
Copy the embed code
Senja gives you a simple script. Copy it. -
Paste into your site
- WordPress: Use a Custom HTML block.
- Webflow: Use an Embed element.
- React/Vue: Use dangerouslySetInnerHTML or your framework’s equivalent.
-
Plain HTML: Paste it wherever you want the wall to appear.
-
Test it
- Load your page in a private/incognito window.
- Make sure the wall loads fast and looks right.
- Try it on your phone—bad mobile experience kills trust.
Heads up:
Some ad blockers or privacy-focused browsers might block third-party scripts. If testimonials are mission-critical, consider exporting and hard-coding a few as backup.
Step 6: Maintain and Iterate
Your testimonial wall isn’t “set and forget.” Here’s how to keep it fresh and useful:
-
Add new testimonials regularly.
Shoot for at least one new one a month. -
Rotate featured stories.
If your product changes, pin fresh feedback to the top. -
Delete or archive old/outdated testimonials.
If someone mentions an old feature or pricing, update or remove it. -
Respond to feedback.
If a customer gives you a shout-out, thank them. If someone complains, address it privately—don’t delete and pretend it never happened.
What Actually Matters (And What Doesn’t)
Works: - Specific stories (“I saved 3 hours a week…” beats “Love this app!”) - Real names and faces - A mix of text and video - Easy navigation/filtering
Doesn’t work: - Anonymous testimonials (people assume you made them up) - “Too good to be true” praise - Walls that never change - Over-designed layouts that hide the message
Ignore: - Obsessing over animation or “slick” effects - Importing every random tweet as a testimonial - Asking for testimonials from users who barely know your product
Keep It Simple, Get Real Feedback
You don’t need a fancy marketing team to build social proof. Collect honest, specific feedback. Keep your wall up to date. Don’t worry about perfection or chasing the latest testimonial “hack.” The goal is for potential customers to see themselves in your happy users’ shoes.
Start simple. Iterate as you go. The best testimonial wall is the one that’s actually live and easy to update—not the one you’re still fiddling with in draft.