If you're tired of sending the same emails by hand or juggling a mess of spreadsheets just to keep up with outreach, you're not alone. Whether you’re doing cold sales, recruiting, or promoting a product, manual outreach is a grind. The good news: tools like Supergrow actually make it possible to automate most of the repetitive stuff—if you set them up right.
This guide shows you exactly how to use Supergrow’s workflow feature to automate your outreach from start to finish. No magic tricks. Just practical steps, some honest advice, and a few things to watch out for.
Who Should Use Supergrow Workflows?
If you: - Send outreach emails or LinkedIn messages in bulk, - Want to follow up automatically (without sounding like a robot), - Need to keep track of who replied and who didn’t, - Are sick of hacking together half-broken systems,
…then setting up workflows in Supergrow will save you time and, frankly, your sanity.
Step 1: Get Your List Ready (Don’t Skip This)
Automation’s great, but garbage in, garbage out. Before you even open Supergrow, make sure your outreach list is solid.
What works: - Use a spreadsheet (CSV or XLSX) with clear columns: Name, Email, Company, any other personalization fields. - Double-check for duplicates and obvious errors—sending two emails to “Jhn Smiht” is a bad look. - Segment your list. Don’t blast the same message to everyone if you can help it.
What doesn’t:
- Pulling random, scraped lists from the web. Your deliverability and response rate will tank.
- Using outdated contacts. People move jobs all the time.
Pro tip:
If you’re running more than one outreach campaign (say, sales vs. recruiting), keep your lists separate from the start. Mixing them up just makes everything messier later.
Step 2: Map Out Your Outreach Sequence
Supergrow workflows let you set up multi-step sequences—think initial email, follow-ups, even branching if someone replies. But don’t overcomplicate it.
A good basic sequence: 1. Initial outreach message 2. Wait 3-5 days 3. Follow-up #1 (short, polite nudge) 4. Wait another 5-7 days 5. Final follow-up (last try, keep it brief)
What to ignore:
- Endless follow-ups. After 2-3 tries, you’re just annoying people.
- Overly clever “breakup emails.” They almost never work as intended.
Sketch it out on paper or in a doc first.
Know exactly what you want to say and when, before you start building it in the tool.
Step 3: Create a New Workflow in Supergrow
Now, jump into Supergrow and set up your first workflow.
1. Log in and Find Workflows
- Log in to your Supergrow dashboard.
- Look for “Workflows” or “Sequences” in the main menu. (They sometimes change the label—if you can’t find it, check their help docs.)
2. Click “Create New Workflow”
- Name your workflow something obvious: “June Cold Outreach - SaaS Founders,” for example.
3. Add Your Steps
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For each step, you’ll be prompted to choose:
- Channel: Email, LinkedIn, etc.
- Template: Write (or paste) your message.
- Delay: How long to wait before the next step.
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Add steps for each email or message in your sequence.
4. Set Conditions (Optional but Powerful)
- Set rules like: “If person replies, stop workflow for them.”
- You can also branch: “If opened but didn’t reply, send different follow-up.”
What works:
- Always include a “stop if replied” condition. Nothing burns bridges faster than following up with someone who just answered you.
- Start simple. Branching is powerful, but easy to mess up. If you’re new, stick to linear sequences.
What doesn’t:
- Over-automating. Don’t try to build a 12-step, AI-powered mega-journey. It’ll break.
Step 4: Upload Your List and Map Fields
- Click “Import Contacts” or whatever Supergrow calls it now.
- Upload your cleaned-up CSV.
- Map each column to the right field in Supergrow (Name → First Name, etc.).
Double-check mappings:
If your “Company” column gets mapped to “First Name” by accident, your emails will look ridiculous.
Pro tip:
If you have custom fields (like “Product Used” or “Last Contacted”), map those too. You can use them for hyper-specific personalization.
Step 5: Personalize Your Messages (But Don’t Overthink It)
Personalization is the difference between “Delete” and “Reply.” Supergrow lets you use merge tags—like {{First Name}} or {{Company}}—in your templates.
What works: - Use first name, company, and maybe one more detail from your list. - Keep the message short and human. No one reads a wall of text from a stranger. - Test your merge fields. Preview a few messages before sending—typos and empty fields look amateur.
What to ignore: - Fake flattery (“Loved your latest blog post!” if you haven’t read it). - Over-personalizing every line. It’s time-consuming and often backfires.
Step 6: Set Sending Limits and Schedules
Automation can get you in trouble if you don’t keep it under control.
Best practices: - Limit sends per day to avoid getting flagged as spam. Supergrow usually recommends staying under 100-150 emails/day per account. - Stagger sending times. Spread messages across working hours—no one wants a cold email at 3 AM. - Use random delays between sends if available. Looks more natural.
What to avoid: - Turning everything on at once. If you upload 1,000 contacts and blast them all, email providers will notice. - Ignoring bounce and unsubscribe rates. If you start seeing a lot, pause and reassess.
Step 7: Test Everything Before Going Live
Seriously, don’t skip this. Send a few test messages to yourself or a coworker.
- Check that all merge tags populate correctly.
- Look for typos, formatting issues, or weird line breaks.
- Make sure your “stop if replied” logic works (reply to a test email and see what happens).
Pro tip:
Test on both desktop and mobile. Formatting can break in weird ways.
Step 8: Launch and Monitor
Hit “Start” or “Launch Campaign.” But keep an eye on things—automation isn’t “set and forget.”
- Watch your open, reply, and bounce rates.
- Pause or tweak the workflow if you see problems (like low response or high bounces).
- Respond to replies quickly—automated outreach only gets you so far; it’s up to you to close the loop.
Step 9: Iterate and Improve
No campaign is perfect out of the gate. Use what you learn to make each round better.
- Try different subject lines, message lengths, or follow-up timings.
- Cut steps that don’t work. Add ones that do.
- Save templates that get good replies for future use.
What to ignore:
- Chasing fancy automation hacks before nailing the basics. The best results usually come from small, steady improvements.
What Supergrow Does Well (and Where It Falls Short)
Hits: - Easy to set up basic sequences—good UI, not too many hoops to jump through. - Solid at stopping sequences when someone replies. - Handles personalization and scheduling without much fuss.
Misses: - Advanced branching can get confusing (and buggy) fast—keep it simple unless you have time to debug. - Integrations with some CRMs are hit-or-miss. - Deliverability ultimately depends on your list quality and sending domain, not just the tool.
Keep It Simple, Iterate, and Don’t Overthink
Automation with Supergrow is a genuine time-saver when used right. But don’t fall for the idea that more automated steps = better results. Start with a simple workflow, monitor how it’s working, and tweak from there. The best outreach is still personal—even if you use a robot to help with the heavy lifting.