So you’ve set up interactive product demos in Goconsensus, and now you’re staring at a dashboard full of charts and numbers. Maybe your sales team wants to know which demos are working. Maybe you’re in marketing, chasing “engagement” because someone told you it matters. Either way, you need to figure out what’s actually useful—and what’s just a vanity metric.
This guide is for anyone who needs to turn demo engagement data into real, actionable insights. I’ll walk you through the process, step by step. We’ll cover what Goconsensus tracks, how to read it, what to ignore, and how to pull out the stuff that’ll actually help you improve your sales or marketing.
Let’s get into it.
Step 1: Know What Goconsensus Actually Tracks
Before you start slicing and dicing, get familiar with what data Goconsensus collects. Here are the core data points you’ll see:
- Demo views: How many times your demo was opened. Not the same as “watched,” so don’t get too excited.
- Completion rate: What percentage of viewers finished the demo. Useful, but context matters.
- Time spent: How long people spent on the demo overall, and on each section.
- Clicks and interactions: Whether people clicked hotspots, watched videos, or interacted with embedded content.
- Share activity: Who forwarded the demo, if you’re using the sharing feature.
- Viewer details: Sometimes you’ll get company names, job titles, or emails, depending on your setup.
What’s missing: Don’t expect pixel-perfect detail. Goconsensus isn’t a surveillance tool. You’ll get directional data, but not every click or second is tracked perfectly.
Pro tip: Write down which metrics you care about before you start poking around. Otherwise, it’s easy to get lost in the weeds.
Step 2: Set Up Your Baselines
If you don’t know what “normal” looks like, you can’t spot improvement (or problems). Setting a baseline means figuring out the average numbers for your demos:
- Pick a time period. Last 30 days is a good default.
- Note the key numbers. For each demo, jot down:
- Average views per week
- Completion rate
- Average time spent
- Top sections (most viewed/interacted with)
- Ignore the outliers. That one demo forwarded across an entire company? Fun story, not your baseline.
Why this matters: If your completion rate is usually 65%, and one week it drops to 40%, you want to notice that. Same if you suddenly see time spent spike—maybe you made the demo too long or confusing.
Step 3: Dig Into Engagement by Section
Not all parts of your demo are created equal. Some sections will grab attention, others will make people bail. Here’s how to spot the difference:
- Look at section drop-off. Goconsensus shows where viewers exit or skip ahead. If 60% leave halfway, that’s a red flag.
- Time on each section. If people blow past your “key feature” in 8 seconds, maybe it’s not as important as you thought.
- Interaction hotspots. Are viewers actually clicking your interactive elements, or just ignoring them?
What to ignore: Don’t obsess over a single viewer’s path. Look for patterns across dozens or hundreds of sessions.
Pro tip: If everyone skips a section, cut it or move it. If a section gets all the attention, consider highlighting it earlier.
Step 4: Track Sharing and Forwarding
One of Goconsensus’s selling points is “demo boards” that can be shared or forwarded within an account. This is supposed to show “viral” interest.
- Who’s sharing? Is it just your champion, or are multiple people at the same company looking?
- How deep does it go? If it gets forwarded five levels deep, that’s a real buying signal.
- Are new viewers engaging, or just opening and closing? Views alone aren’t enough—are they actually spending time?
Honest take: Not every forward or new viewer means a deal is heating up. Sometimes people are just curious, or someone’s boss said “check this out.” Treat it as a signal, not a guarantee.
Step 5: Compare Demos to Spot What Works
It’s tempting to tweak every demo after every viewing, but resist the urge. Instead, compare:
- Different demo versions: A/B test headlines, order of sections, or video vs. text.
- By audience segment: Do technical users engage with different sections than business folks?
- By channel: Are demos sent by sales getting more engagement than those on your website?
How to do it: - Export data (CSV or similar) for easier side-by-side comparison. - Use filters in Goconsensus to break down by date range, persona, or demo type.
What matters: You’re looking for directional differences. If one version gets 20% more completions, that’s worth digging into.
Don’t get distracted: Minor differences (a few seconds here or there) are normal. Focus on big swings.
Step 6: Tie Engagement Back to Real Outcomes
Demo engagement is only useful if it correlates with something you care about—like more sales, faster deal cycles, or better-qualified leads.
- Map engagement to pipeline. Which demos led to meetings booked, deals advanced, or closed/won?
- Look for patterns. Do high-completion demos turn into better deals, or not? Sometimes they don’t.
- Check for false positives. Some prospects just like clicking things—they’re not always buyers.
How to do it: - Use CRM integration (if set up) or good old spreadsheets. - Manually match demo data to deal progress for a sample of opportunities.
Reality check: Sometimes the “most engaged” prospects go nowhere. Use engagement as one data point, not the whole story.
Step 7: Avoid Vanity Metrics and Dashboard FOMO
Goconsensus will show you a lot of numbers. Some are useful, some will just waste your time.
Useful metrics: - Completion rate (especially by segment) - Time spent on key sections - Number of unique viewers at an account - Share/forward depth
Mostly noise: - Total demo views (can be inflated by tire-kickers or test sends) - Clicks for clicks’ sake (did they read or just click?) - “Engagement score” (unless you know exactly how it’s calculated and why it matters)
Pro tip: If you can’t explain to your team why a metric matters, don’t track it.
Step 8: Act on What You Learn
All the data in the world is useless if you don’t do something with it. Here’s how to turn insights into action:
- Cut or revise sections with high drop-off.
- Highlight features that drive engagement.
- Share account-level activity with sales—“Hey, four people at Acme Corp watched the demo this week.”
- Test new versions based on what actually works.
Don’t wait for “perfect” data. If a trend is obvious, act on it. You can always adjust later.
Step 9: Keep It Simple and Iterate
The best demo analytics program is one you’ll actually use. Don’t get bogged down trying to build a 20-tab spreadsheet or track every possible metric. Pick two or three numbers that matter, set a regular cadence to check them, and tweak as you go.
Nobody gets demo analytics “perfect” on the first try. The point is to learn what’s working and make small, steady improvements. If you keep it simple and focus on the basics, you’ll get more value from Goconsensus—and waste a lot less time chasing numbers that don’t matter.
Bottom line: Don’t let the dashboard overwhelm you. Figure out what you want to know, track it, and use it to actually make better demos and close more deals. Everything else is just noise.