If you’re trying to get real replies from prospects—without burning hours on manual follow-up—this one’s for you. Multi channel outreach sounds fancy, but it’s just a smarter way to get your message in front of people, without spamming or burning bridges. This guide walks you through setting up campaigns in Warpleads, with a focus on what actually works (and what’s a waste of time).
Let’s skip the buzzwords and get you sending campaigns that get real results.
Why Multi Channel Outreach? (And When It’s Overkill)
Let’s be honest: not everyone needs multi channel outreach. If you’re selling something niche, or you’ve only got a few targets, a simple email does the trick. But if you’re: - Chasing busy leads who ignore their inbox, - Competing in crowded markets, - Or just tired of being ghosted after one message,
...mixing up your approach—email, LinkedIn, calls—can actually get you noticed.
But don’t overdo it. If your audience hates cold calls, don’t force them. If they’re never on LinkedIn, skip it. The goal is not to hit every channel; it’s to find what your prospects actually use.
Step 1: Get Your List Right (Don’t Skip This)
Before you even touch Warpleads, make sure your outreach list is solid. This means: - Real contact details (double-check those emails and phone numbers) - The right job titles (don’t mass-blast “info@” addresses) - A reason to reach out (seriously, don’t just spam everyone in your CRM)
Pro Tip: Quality beats quantity. A smaller, well-researched list gets more replies than a 5,000-person spray-and-pray.
Step 2: Map Out Your Channels & Sequence
Warpleads lets you set up sequences across different channels: email, LinkedIn, phone, even SMS. But just because you can, doesn’t mean you should add everything.
What actually works: - Email: Still king for cold outreach. Personalize your first touch. - LinkedIn: Good for B2B, especially after an email. Send a connection request or a short DM. - Calls: Only if you have a good reason, and it’s expected in your industry. - SMS: Only with permission or warm leads. Otherwise, it’s invasive.
What to ignore: Channels your prospects don’t actually check. For most, Facebook DMs or Instagram messages from strangers are a fast track to the spam folder.
Example sequence: 1. Day 1: Email 2. Day 3: LinkedIn connection request 3. Day 5: Follow-up email 4. Day 8: LinkedIn DM (if connected) 5. Day 10: Phone call (if appropriate)
Map your sequence on paper first. Don’t overcomplicate it.
Step 3: Set Up Your Campaign in Warpleads
Now, log in to Warpleads and create a new campaign. Here’s how to keep it simple and effective:
3.1 Upload Your List
- Clean your CSV first—no missing fields, no weird formatting.
- Map your columns in Warpleads so personalization works.
3.2 Build Your Sequence
- Add your steps one by one (email, LinkedIn, etc.).
- Set delays between steps. Don’t stack them too close together; nobody likes being bombarded.
- Personalize each step. Use {{first_name}}, but also add context if you can (“Saw your recent post on X…”).
Honest tip: Over-automation kills replies. If your outreach reads like a script, people tune out. Use templates, but tweak them for each campaign.
3.3 Test Before You Launch
- Use Warpleads’ preview/send test feature.
- Check that merge tags work—nothing looks worse than “Hi {{first_name}},”.
- Make sure links and signatures look right.
Step 4: Connect Your Channels
Warpleads can connect to your email, LinkedIn, and sometimes even dialers for calls or SMS. Here’s what matters:
- Email: Use a real sender address. Don’t blast from “noreply@”. Check your domain’s deliverability (SPF, DKIM, DMARC). If this sounds like jargon, Google it—it matters.
- LinkedIn: You’ll need to authenticate your account. Don’t use fake or burner profiles; LinkedIn will catch on.
- Phone/SMS: Only connect if you plan to actually call or text. Don’t add steps you can’t deliver.
Watch out: Connecting too many accounts or sending too many messages too fast will get you flagged as spam. Keep volume reasonable, especially at first.
Step 5: Write Messages That Don’t Sound Like Spam
The best outreach messages: - Get to the point fast (no “Hope this finds you well”) - Mention something relevant to the recipient - Have a clear ask (don’t just “circle back”) - Are short (aim for 75–125 words in emails)
What to avoid: - Overly formal language - Gimmicky subject lines (“Quick Question!” isn’t fooling anyone) - Mass personalization (if it’s obvious you just plugged in a job title, it’s not really personalized)
Pro Tip: If you wouldn’t reply to your own message, rewrite it.
Step 6: Launch, Watch, and Adjust
- Start your campaign.
- Warpleads will track opens, replies, clicks.
- Don’t obsess over open rates—replies are what matter.
- If you’re not getting replies, change one thing at a time: subject line, message body, timing, or channel order.
What not to do: Don’t blast 1,000 people at once. Start small, learn, and scale up what works.
Step 7: Follow Up Without Being Annoying
Most replies come from follow-ups, not the first message. But there’s a fine line between persistence and pestering.
- Space your follow-ups out (at least 2–3 days apart).
- Each follow-up should add some value or context (“Just wanted to check if you saw my note about X…”).
- Stop after 3–4 touches if you get silence. Don’t keep hammering—it hurts your reputation.
Step 8: Measure What Matters
Warpleads has reporting, but don’t get lost in the weeds.
Track: - Replies (not just opens or clicks) - Positive responses (not just “unsubscribe”) - Meetings booked or next steps taken
Ignore vanity metrics. If you’re not getting real conversations, tweak your approach.
What to Skip (And What to Double Down On)
Skip: - Overly complex sequences with 8+ steps across 5 channels - Templates that sound like everyone else’s - Sending messages at weird hours (weekends, late nights)
Double down on: - Personalization that doesn’t feel forced - Sequences you’d actually reply to - Testing small changes instead of massive overhauls
Wrapping Up: Keep It Simple, Iterate, and Don’t Believe the Hype
Multi channel outreach in Warpleads isn’t magic, and it won’t fix a bad list or a spammy message. The basics still matter: know your audience, write like a human, and test what works. Don’t get sidetracked by fancy features or endless automation. Start simple, watch what gets replies, and improve from there.
You’ll get better results and waste less time—promise.