If you're serious about B2B outreach, you already know cold emails alone won't cut it. Decision-makers are bombarded with generic messages every day, and most get ignored. Multi-channel outreach—using a few different ways to get noticed—actually works. But let’s be honest: it’s easy to overcomplicate things and end up with a mess that’s hard to track.
If you want to add a personal, memorable touch to your outreach alongside your usual emails and LinkedIn messages, Scribeless can help you do just that with handwritten notes at scale. This guide shows you how to set up a multi-channel B2B campaign using Scribeless—without the fluff, and without wasting time on things that don’t move the needle.
Why Multi-Channel? (And What to Avoid)
Let’s get this out of the way: multi-channel doesn’t mean you need to blast people from every direction. It just means reaching out in a couple of ways that actually get noticed, not spamming every platform you can find.
What works: - Email (done well, not generic) - LinkedIn DMs (if you have something real to say) - Handwritten notes (yes, really) - Occasional, relevant phone calls
What to skip: - Cold Twitter DMs (nobody wants these) - Automated mass texts (borderline spam) - Fancy video messages (often ignored in B2B unless you’re selling video tools)
The goal: be memorable, not annoying.
Step 1: Get Your List Right
Before you send anything, your list matters more than your message. If you’re reaching out to the wrong people, no multi-channel magic will help.
Tips: - Target by job title and industry, not just company. The right person matters. - Use tools like LinkedIn Sales Navigator, Apollo, or Clearbit to build or enrich your list. - Double-check data. Outdated info leads to bounced emails or worse—angry replies.
Pro tip: Don’t buy lists from shady brokers. You’ll end up flagged as spam.
Step 2: Plan Your Channels and Touchpoints
Don’t overcomplicate it. Start with 2-3 channels. A common, effective sequence looks like this:
- Email #1: Short, relevant, personal.
- LinkedIn DM: Reference your email, keep it human.
- Handwritten note: Delivered via Scribeless, to really stand out.
- Email #2: Follow-up, referencing your earlier touches.
How many touches?
3–5 per contact is usually enough. More than that and you’re probably just being annoying.
Map it out:
Use a simple spreadsheet or a basic CRM to lay out your sequence so you can track who gets what and when.
Step 3: Write Messages That Don’t Suck
Here’s the truth: nobody cares about your “innovative solution” or “unique value proposition.” People respond to relevance and effort.
Email: - Keep it under 120 words. - Mention something specific about them or their company. - Avoid jargon—write how you talk.
LinkedIn: - Don’t send the full pitch. - Start with a connection request or a comment on something they shared. - Once connected, reference your email (“I sent you a note, wanted to share here too”).
Handwritten note (via Scribeless):
- Make it personal. Reference your email or a recent company announcement.
- Keep it short, friendly, and human.
- Example:
“Hi Jane, I sent you an email about helping Acme cut data entry time. Thought I’d say hi the old-fashioned way too! —Sam”
What doesn’t work:
- Generic templates (“I hope this finds you well…”)
- Overly formal language
- Gimmicks (“Here’s a Starbucks card!” comes off as bribery, not generosity)
Step 4: Set Up Scribeless for Handwritten Outreach
Scribeless lets you send real, pen-to-paper notes that look like you wrote them—without spending your weekends writing hundreds of cards.
Here’s how to do it:
- Create Your Account: Sign up and get familiar with the dashboard.
(Don’t worry, you don’t need to be a designer.) - Choose Your Handwriting Style: Pick from a few realistic fonts, or upload your own if you want extra authenticity.
- Draft Your Note:
- Keep it under 60 words.
- Make it specific (“Congrats on the new funding round!” beats “Hope you’re well!”)
- Avoid buzzwords.
- Upload Your Recipients:
- Use Scribeless’s CSV upload or API.
- Double-check addresses—physical mail bounces are a real headache.
- Schedule or Send:
- You can send immediately or time it to land a few days after your first email.
- If you’re running a campaign, stagger sends so you’re not overwhelmed by replies (or printing errors).
- Track Delivery:
- Scribeless gives you basic tracking. Don’t expect Amazon-level updates, but you’ll know when notes are sent.
What to watch out for:
- Handwritten notes are memorable, but not magic. If your message is boring, it’ll still get ignored.
- Don’t send to huge lists without checking addresses—wasted money.
- Don’t try to automate everything. A little human input goes a long way.
Step 5: Sync Your Outreach (Don’t Be Weird)
Timing matters. If your email, LinkedIn message, and handwritten note all land the same day, it feels like you’re stalking someone.
Good timing looks like: - Day 1: Email - Day 2-3: LinkedIn message (reference email) - Day 5-7: Handwritten note arrives - Day 8-10: Follow-up email
Tips: - Use calendar reminders or a simple CRM to keep things straight. - Reference previous touches (“I sent you a note last week…”). It shows you’re organized—and that you actually care.
What not to do:
Don’t keep pestering if you get a clear “no.” And don’t send a handwritten note after someone’s already replied (unless you’re sending a thank-you).
Step 6: Measure What Matters (Ignore Vanity Metrics)
You’ll be tempted to obsess over open rates and connection accepts. Focus on the signals that actually matter:
- Replies (positive or negative): Did you get a conversation started?
- Meetings booked: The real goal.
- Deals closed: The only metric your boss cares about.
If you’re not getting replies, tweak your messaging or your targeting. Don’t just send more stuff.
What to ignore: - Open rates (especially with Apple Mail privacy changes, these are basically fake) - “Likes” on LinkedIn - Number of notes sent (focus on replies, not activity)
Step 7: Iterate (Don’t Overthink It)
Every industry is a bit different, and even the best campaigns flop sometimes. Here’s how to keep improving:
- Test one thing at a time—subject line, timing, channel order.
- Ask for feedback when you get a reply, even if it’s a no.
- Drop what isn’t working, double down on what is.
Remember:
Multi-channel is about being memorable, not being everywhere. Don’t let the tech distract you from the basics—good targeting, simple messages, and a touch of effort.
Keep It Simple, Test, and Move Fast
Multi-channel outreach isn’t about being everywhere at once—it’s about showing you’re not a robot. Tools like Scribeless can help you stand out, but they won’t fix bad targeting or lazy messaging.
Start small. Map out your sequence. Track what works. And don’t spend weeks planning—just get started, see what lands, and adjust. The best campaigns are the ones you actually run, not the ones you overthink.
Now, go send something worth replying to.