If you’re trying to stand out in a sea of bland marketing emails, video is a solid move. But here’s the catch: sending a video to 1,000 people can get impersonal fast. If you’re using Bombbomb to send mass video emails, you want each recipient to feel like you actually care—not like you hit “blast” and walked away. This guide is for anyone juggling the need for scale with the need for actual connection.
Let’s get into how to schedule and send mass video emails in Bombbomb without losing that personal touch. No fluff, just what works.
Why Mass Video Emails Usually Fall Flat
Before we jump into the how-to, it’s worth being realistic about the pitfalls:
- Generic videos feel like spam. If your video could be sent to anyone, it’s not going to move the needle.
- Mail merges can backfire. “Hello, {FirstName}” is only impressive the first time. If your video says, “Hey there!” while the email uses their name, it feels off.
- Scheduling helps, but doesn’t solve everything. Timing matters, but a scheduled mass send isn’t magic.
If you want results, you have to find small ways to make things feel one-on-one—even when you’re sending to a crowd.
Step 1: Get Your Contact List Ready
Personalization starts with your list. Garbage in, garbage out.
- Clean your data. Make sure names are correct, fields are filled out, and you’re not sending to dead addresses.
- Segment your audience. Bombbomb lets you create lists. Take 10 minutes to group people by type (clients, leads, partners, etc.). You’ll thank yourself later.
- Use custom fields, but don’t overdo it. First name, company, maybe location—keep it simple.
Pro Tip: If you call someone “Dave” in the video, but their legal name is “David” in your list, it’ll feel weird. Double-check the details that matter.
Step 2: Plan Your Video (Don’t Wing It)
Your video is the star. Mass videos flop when they’re too broad.
- Script the intro and outro, but leave room for tweaks.
- Address the group, but make it feel like a community. Say “As one of our clients” or “Fellow realtors”—something specific to the segment.
- Keep it under 90 seconds. People are busy.
- Smile, look into the camera, and use a conversational tone. Pretend you’re talking to one person.
What to skip: Don’t fake personalization by saying, “Hey {FirstName}!” in the video. It’s tempting, but it’s painfully obvious you’re not talking to them directly.
Step 3: Record and Upload Your Video
Bombbomb makes this easy, but a little effort goes a long way.
- Use decent lighting. Natural light is your friend. No need for studio gear.
- Sound matters. Don’t record next to a barking dog or a washing machine.
- Upload directly or record in Bombbomb. Both work, but uploading lets you polish the video first.
Pro Tip: Record a short test and send it to yourself. Watching it back is humbling, but important.
Step 4: Set Up Your Email and Merge Fields Carefully
Here’s where you add the “personal” to “personalized.”
- Write your email copy for one person, not the crowd. Use merge fields for first name or company, but sparingly.
- Drop your video in near the top. Don’t bury the lead.
- Check your merge fields. If a name is missing, does your fallback (“there” or “friend”) sound awkward? Test a few cases.
What works: - “Hi {FirstName}, I made this quick video for you and others in our group…” - NOT: “Hello {FirstName}, I made this video just for you!” (Don’t lie.)
Skip: Over-the-top personalization, like referencing data you don’t have or can’t pronounce. It’s obvious.
Step 5: Schedule the Send
Timing can matter more than you think.
- Pick a time your recipients actually check email. Avoid Monday mornings and Friday afternoons.
- Use Bombbomb’s scheduling tool. It’s straightforward—choose your date and time, and you’re set.
- Double-check the send list and settings. This is your last chance to catch a mistake.
Reality check: Bombbomb doesn’t let you schedule truly individual sends at scale (like one video per contact unless you record them all). The scheduling is for the mass send, not magic 1:1 delivery.
Step 6: Track Results and Follow Up (Smartly)
You sent your video—now what?
- Bombbomb tracks opens, plays, and clicks. Watch for who watched the video and who didn’t.
- Follow up personally with people who engaged. If someone watched the whole video, that’s a warm lead.
- Don’t chase everyone. Focus on those who actually showed interest.
Pro Tip: A quick, personal text or 1:1 video reply to your top responders beats sending another blast.
What Works, What Doesn’t, and What to Ignore
What works: - Segmenting your list and recording a video for each segment - Speaking to the group like you know them, not like you’re reading a script - Using merge fields for names, but not pretending the video is 1:1 if it isn’t
What doesn’t: - Pretending a mass video is a personal one—it’s see-through - Over-automating. You can’t automate sincerity - Relying only on video—plain text sometimes works better for quick updates
Ignore: - Fancy backgrounds or overproduced videos. People care about content, not your editing skills - Chasing every analytic. Focus on replies and genuine engagement
A Few Ways to Add Real Personalization, Even at Scale
If you really want to boost connection:
- Use video templates for quick 1:1s. Record a base video, then add a quick personal intro or outro for your top contacts.
- Send a quick follow-up video to your hottest leads. Even 10 seconds of “Hey Mary, saw you watched—thanks!” goes a long way.
- Ask a question in your mass email that people can reply to. It starts a real conversation.
Keep It Simple, Iterate, and Don’t Overthink
There’s no silver bullet. The best way to keep mass video emails personal in Bombbomb is to segment well, be honest about what you’re sending, and follow up where it counts. Don’t get lost in over-engineering. Start small, test, and tweak your process as you go. The goal isn’t to trick people into thinking you made a video just for them—it’s to show you care enough to reach out in a human way, even at scale.
Now, go make those videos count.