If you’re a SaaS marketer drowning in PDFs, decks, and sales content that nobody reads, you’ve probably heard about this new wave of “interactive content platforms” promising to fix your go-to-market (GTM) headaches. Relayto is one of the loudest names in that crowd. But does it actually help, or is it just more software noise? This no-nonsense review breaks down what Relayto does, where it falls short, and how it stacks up against other options, so you don’t waste money (or your team’s sanity).
What Is Relayto, Actually?
Relayto pitches itself as a B2B GTM platform that turns static content—think PDFs, pitch decks, case studies—into interactive, trackable web experiences. The idea: if your content’s more engaging and you can see who’s looking at it, your sales and marketing teams can move faster and smarter.
In plain English: It’s a tool to make your sales content pretty, interactive, and measurable, without needing a developer or designer every time.
Who it’s for:
- B2B SaaS marketers and sales teams who rely on content to close deals
- RevOps folks trying to tie marketing to pipeline
- Anyone sick of sales decks that die in someone’s inbox
What Relayto Gets Right
Let’s start with the upsides. Relayto isn’t just another content management system. Here’s where it actually delivers:
1. Dead-Simple Content Conversion
- Upload a boring PDF or PowerPoint, and Relayto turns it into a web page with clickable navigation, embedded video, and custom branding.
- It’s drag-and-drop. No code, no design degree needed.
- Good for recycling existing assets, so you’re not reinventing the wheel every quarter.
Pro tip: The “PDF to web” feature is legit handy for sales enablement folks.
2. Built-in Analytics
- See who’s opening your content, what they click, and how long they spend.
- Integrates with Salesforce, HubSpot, and Marketo for attribution (though don’t expect perfect tracking—more on that later).
- Better than sending a PDF and hoping for the best.
3. Interactive Elements
- Add videos, forms, links, and “choose your own adventure” navigation.
- Works nicely for product tours, case studies, or onboarding guides.
- Makes your stuff stand out, at least compared to a plain PDF.
4. Security & Access Control
- Gate content behind forms or SSO, set expiration dates, or limit views.
- Handy for sharing stuff with prospects without spraying it all over the web.
Where Relayto Falls Short
No tool is perfect, and Relayto’s not magic. Here’s what to watch out for:
1. Not a Content Marketing Platform
- It’s not a blog, website, or marketing automation system.
- You still need a solid CMS, email platform, and website. Relayto doesn’t replace those.
2. Customization Has Limits
- Layouts and branding options are good, but you’ll hit walls if you want something totally custom.
- If your execs are super picky about design, expect some frustration.
3. Analytics Are Useful, Not Deep
- You get top-level engagement stats, but don’t expect full buyer journey mapping.
- Lead capture is basic—Relayto isn’t a replacement for your CRM or marketing automation.
4. Pricey for Small Teams
- Plans start out “reasonable” but get expensive fast if you want white-labeling, advanced analytics, or multiple users.
- Not built for small startups on a shoestring budget.
5. Occasional Glitches
- Some users report slow load times with very large presentations.
- PDF conversion is good, but not 100% pixel-perfect—expect to tweak layouts after importing.
How Relayto Fits into a SaaS Go-To-Market Stack
Let’s get practical: Where does Relayto fit, and where does it not?
Best Use Cases:
- Sales enablement—giving reps slick, interactive content they can personalize and track
- Customer onboarding—turning guides into interactive playbooks
- ABM campaigns—sending custom experiences to key accounts
- Partner enablement—tracking what partners use (or ignore)
Where It’s Overkill:
- Day-to-day blog posts or SEO content
- Email nurture sequences (stick with your regular email/marketing platform)
- Anything needing heavy personalization at scale (Relayto is more for “high-value” assets)
Relayto vs. The Competition
Relayto isn’t alone. Here’s how it compares to the other big names SaaS marketers consider for interactive content and sales enablement.
1. Relayto vs. Tiled
Tiled is closest to Relayto—a no-code platform for interactive content, with a focus on “microapps.”
Relayto wins:
- Slightly better analytics and CRM integrations
- Easier PDF import
- Tiled’s learning curve is steeper
Tiled wins:
- More flexible layouts
- Slightly cheaper for small teams
- Better for companies tied to Adobe or heavy design workflows
2. Relayto vs. Foleon
Foleon is a web-based platform for creating interactive content hubs (think digital magazines, resource centers).
Relayto wins:
- Easier for quick, single-asset use (like a sales deck or proposal)
- More “plug and play” for sales teams
Foleon wins:
- Far better for large, multi-page content hubs
- Stronger on content marketing use cases
3. Relayto vs. DocSend
DocSend is a sales content sharing and tracking tool, now part of Dropbox.
Relayto wins:
- Way more interactive—DocSend just tracks static files
- Nicer recipient experience
DocSend wins:
- Simpler, cheaper, and very focused
- Best for pure content tracking, not interactive experiences
4. Relayto vs. Showpad / Highspot
Both are full-fledged sales enablement platforms with content management, coaching, and more.
Relayto wins:
- Faster content creation, less process overhead
- Not locked into a giant sales enablement suite
Showpad/Highspot win:
- Deeper sales analytics, training, and rep management
- If you’re a big enterprise with a huge sales team, these do more (but cost a lot more)
Setup and Workflow: What to Expect
So, what’s it like rolling out Relayto with your team?
Getting Started
- Upload your first asset (PDF, PPTX, or doc)—the conversion takes seconds.
- Edit the layout, add videos or forms, tweak navigation.
- Set access controls (public, gated, or private link).
- Share the link or embed in email, chat, or your CRM.
Heads up:
- Expect a learning curve for your less-techy team members, but it’s easier than most design tools.
- You’ll want to set some basic brand templates so every sales deck doesn’t look different.
Collaboration
- Multiple users can work together, but real-time collaboration is still a work in progress.
- You can comment and tag, but don’t expect Google Docs-level teamwork.
- Version control is there, but basic. If your org is obsessed with “audit trails,” you might find it lacking.
Integration
- Connects to Salesforce, HubSpot, Marketo, and Slack.
- Webhooks and API for custom workflows, but you’ll need technical help to set those up.
- SSO options for enterprise customers.
What to Ignore (or Not Overthink)
- Don’t use Relayto as your main content repository. It’s for presentation and sharing, not file management.
- Don’t expect it to fix bad content. If your sales deck stinks, making it interactive won’t help.
- Don’t get sucked into making everything “interactive.” Sometimes a simple PDF or slide deck is fine.
Honest Bottom Line: Should You Try Relayto?
Relayto is a solid add-on if:
- You’re a SaaS company doing lots of deal-driven sales or ABM.
- Your sales team actually uses content, and you want to track what lands (and what flops).
- You want to polish up your sales collateral without hiring a designer for every update.
Probably not worth it if:
- You don’t have high-value content.
- You’re tiny and cost-sensitive.
- Your buyers don’t care about “interactive” anything.
Keep It Simple, Test, and Iterate
There’s no one-size-fits-all tool for GTM content. If Relayto looks like it’ll save your team time, try it out on one or two assets first. See if your reps use it. See if buyers actually engage. Don’t rip out your whole stack for a new platform—layer it in, measure what matters, and keep moving forward. At the end of the day, it’s about making your content useful—not just flashy.