If you’re running B2B sales for a SaaS company, you know the slog: too many tools, not enough time, and endless promises that this next platform will solve your pipeline problems. Prosp says it can help you find, target, and close more deals with less hassle. If you’re considering it, or just sick of trying clunky “all-in-one” sales tools, this review’s for you. I’ll break down what actually works, what’s just noise, and how you might (or might not) want to use it.
Let’s get into it.
What Is Prosp, Really?
Prosp bills itself as a “B2B GTM platform” for SaaS sales teams. Translation: it’s a web-based tool that helps you find leads, build target lists, and (in theory) move those leads through your sales funnel.
The platform tries to combine lead discovery, enrichment, workflow automation, and engagement into one package. The pitch is that you can ditch your Frankenstein stack of scraping tools, spreadsheets, and plug-ins—and just use Prosp.
Here’s what Prosp says it does:
- Helps you find your ideal accounts and contacts, fast
- Auto-enriches leads with extra info (role, company, intent signals, etc.)
- Lets you build and segment lists for outreach
- Offers workflow automation to move prospects from research to engagement
- Integrates with your existing CRM (allegedly seamlessly)
It’s a big promise. Spoiler: it nails some parts, but falls short in others.
Getting Started: Setup and Onboarding
Let’s be real—most sales teams don’t have time (or patience) for a weeks-long implementation. Prosp knows this, and onboarding is refreshingly quick.
- Sign-up process: About as painless as you’ll get. Email, company details, a couple of preferences, and you’re in.
- Data import: You can upload CSVs, connect your CRM, or just start from scratch. CRM integration actually works out of the gate with Salesforce and HubSpot, but if you’re on anything else (Pipedrive, Zoho, etc.), expect some fiddling.
- Initial walkthrough: There’s a built-in tutorial. It’s not annoying, but don’t expect a live hand-hold unless you’re on the higher pricing tiers.
Pro tip: Have a clean list of your target accounts ready before you start. Garbage in, garbage out, as always.
Core Features: What’s Useful (and What’s Just Hype)
1. Lead Discovery and Enrichment
What works:
- Filtering: You can get pretty granular—company size, industry, tech stack, recent funding, hiring trends, etc.
- Contact info: Prosp’s database is solid for North America and Western Europe. You’ll get emails, roles, and sometimes direct dials.
- Enrichment: Automatically adds social profiles, company news, and intent data. This is genuinely handy for prepping outreach.
Where it falls short:
- International data: If you sell outside the U.S. or Europe, coverage is hit or miss.
- Intent signals: Like most tools, these are more “nice to have” than game-changer. Don’t expect magic.
2. List Building and Segmentation
What works:
- Tags and segments: Easy to group accounts by vertical, deal stage, or whatever else matters to you.
- Dynamic lists: You can set up lists that update automatically when new accounts fit your criteria.
Where it falls short:
- Data freshness: Sometimes you’ll pull a list and find stale contacts or companies that have moved on. Not unique to Prosp, but worth noting.
- Exporting: Bulk exports are throttled unless you’re on a higher tier. Annoying, but not a dealbreaker.
3. Engagement and Workflow Automation
What works:
- Sequences: Build multi-step email and LinkedIn drip campaigns. Templates are decent, and you can personalize at scale.
- Tasks: Auto-assigns follow-ups and reminders, so fewer leads fall through the cracks.
- CRM sync: Updates records as you go, so you’re not duplicating work.
Where it falls short:
- Deliverability: Like most platforms, it can’t fix a bad sender reputation or lazy copy. You still need to do the work.
- LinkedIn integrations: These are always sketchy due to API limitations. Don’t rely on automated InMail—use as a helper, not a crutch.
Day-to-Day Use: The Good, The Bad, and The Annoying
The Good
- Speed: You can spin up a new list and launch a campaign in under 30 minutes.
- UI: Clean and mostly intuitive. You won’t be hunting for features.
- Support: Responsive chat (during U.S. hours, at least).
The Bad
- Learning curve: If you’re coming from Sales Navigator or Outreach, expect a week or two to adjust.
- Reporting: Out-of-the-box dashboards are basic. If you need granular analytics, you’ll have to export and DIY.
- Pricing: Not cheap. Teams under 5-10 reps might feel squeezed by per-seat pricing.
The Annoying
- Feature bloat: Some “AI” features feel bolted on—think generic copywriting suggestions and random scoring. Most sales teams can safely ignore these.
- Mobile experience: It exists, but you won’t want to run campaigns from your phone.
What Prosp Is Good For (and When to Skip It)
You’ll Like Prosp If:
- You’re a SaaS sales team that targets North America or Western Europe.
- You want a single tool for prospecting, enrichment, and campaign launch.
- You already use Salesforce or HubSpot and want something that plays nice with them.
- You’re sick of duct-taping together five different tools.
Maybe Skip If:
- You’re mostly outbound in APAC, LATAM, or EMEA (outside the big markets)—data coverage just isn’t there yet.
- You need deep reporting and analytics. Power users will outgrow the dashboards fast.
- You’re a solo founder or tiny team scraping every penny. The price-to-value ratio won’t make sense until you’re running multiple reps.
Pro Tips for Actually Getting Value
- Keep your ICP tight. The broader your target, the messier your lists. Use Prosp’s filters to stay focused.
- Double-check enrichment data. Always confirm emails or contacts before sending campaigns—bad data kills deliverability.
- Don’t chase every AI suggestion. The basics work: clear messaging, timely follow-ups, and personalized outreach.
- Automate with purpose. Just because you can automate every touchpoint doesn’t mean you should. Human touch still wins deals.
Bottom Line
Prosp isn’t magic, but it is a solid, time-saving tool for SaaS sales teams that want to simplify their go-to-market process. It takes real work to set up properly—and you’ll still need to actually sell—but it can help you cut busywork and focus on what matters.
Don’t let the shiny features distract you. Start simple: clean lists, focused outreach, steady follow-up. Iterate as you go. That’s what closes deals—software just helps you get there a little faster.