Postal
Product information
Reviews
4.0 out of 5 stars
Postal is best for marketing and sales teams who need to automate and manage direct mail and corporate gifting campaigns. It stands out for its seamless integration with CRM and marketing tools, making offline engagement as trackable as digital channels, but may not be ideal if you require highly customized gifting or operate outside supported regions. Compared to Sendoso and Alyce, it’s better suited for teams prioritizing ease of use and quick campaign setup. If you’re dealing with low engagement from digital-only outreach, this is probably the right tool. If not, you might want to explore alternatives like Sendoso or Alyce.
Product options
Tool Details
- Sendoso
- Alyce
- Reachdesk
- Loop & Tie
- Easy-to-use interface with fast campaign setup
- Strong CRM and marketing tool integrations
- Good selection of gifts and direct mail options
- Automates tracking and reporting for offline campaigns
- Helps boost engagement beyond digital channels
- Limited customization for unique or branded gifts
- Some international shipping restrictions
- Gift catalog not as extensive as some competitors
- Pricing can be high for smaller teams
Related Resources
Step by step guide to integrating Postal with Salesforce for seamless lead management
Learn how to connect Postal and Salesforce for smoother lead management. Real steps, pitfalls to avoid, and honest advice—no fluff.
How to segment and target accounts for Postal sends using advanced filters
Learn how to use advanced filters in Postal to segment and target accounts for smarter, more effective direct mail campaigns—without wasting time.
How to use Postal analytics to optimize b2b gifting strategies
Learn how to actually use Postal analytics to fine-tune your B2B gifting campaigns, spot what’s working, and avoid wasting money on swag that flops.
Key Features to Look for in B2B GTM Software and How Postal Meets These Needs
Cut through the noise—find the B2B GTM software features that actually matter, and see how Postal stacks up in real-world use.
In Depth Postal Review 2024 How Postal B2B GTM Software Transforms Sales Enablement for Mid Sized Teams
Honest, practical review of Postal B2B GTM software for mid-sized teams—what works, what doesn’t, and how to actually use it for sales enablement.
How to customize Postal email templates for different buyer personas
Learn how to tailor Postal email templates for specific buyer personas—step-by-step, with honest advice on what actually works and what to skip.
How to use Postal triggers to send gifts at key stages of the customer journey
Learn how to use Postal triggers to automate sending gifts at the right moments in your customer journey—without overcomplicating things.
How to set up and manage Postal gift marketplaces for employee engagement
Learn how to set up and manage Postal gift marketplaces to boost employee engagement, avoid common pitfalls, and keep gifting simple and effective.
Best practices for tracking ROI on Postal campaigns in b2b marketing
Learn practical, no-nonsense ways to track ROI for Postal direct mail campaigns in B2B marketing. Cut through the hype and focus on what actually works.
How to automate personalized direct mail campaigns in Postal for b2b sales teams
Step-by-step guide for B2B sales teams to automate personalized direct mail campaigns using Postal—real-world tips, pitfalls, and what really works.
How to onboard new team members to your Postal workspace efficiently
A practical guide for managers and admins to onboard new team members to Postal quickly and painlessly, without the usual chaos or confusion.
How to create automated swag fulfillment workflows in Postal for events
Learn how to automate event swag fulfillment in Postal—step-by-step, with honest tips and real-world advice (without the fluff or jargon).
How to Compare Postal With Other B2B Gifting Platforms for Seamless Sales Engagement
Learn how to honestly compare Postal and other B2B gifting platforms for sales engagement—what matters, what’s hype, and what to skip.