Point-of-reference
Product information
Reviews
3.7 out of 5 stars
Point-of-reference is best for SMBs and mid-market teams who need to streamline and automate the process of collecting, managing, and leveraging customer references for sales and marketing. It stands out for its dedicated reference management workflows and integrations with CRM systems, but may not be ideal if you need broader advocacy or community features. Compared to ReferenceEdge and SlapFive, it’s better suited for organizations focused specifically on reference tracking rather than full-scale customer marketing. If you’re struggling with manual reference requests and tracking, this is probably the right tool. If not, you might want to explore more comprehensive customer advocacy platforms.
Product options
Tool Details
- ReferenceEdge
- SlapFive
- RO Innovation
- Influitive
- Purpose-built for reference management
- Strong CRM integrations
- Automates reference request workflows
- Clear reporting and tracking
- Easy for sales teams to use
- Limited customer advocacy features
- Not ideal for large enterprises with complex needs
- UI can feel dated
- Setup can be time-consuming
- Pricing may be high for smaller teams
Related Resources
How to automate sales reference requests with Point of reference step by step
Learn exactly how to automate sales reference requests using Point of reference. Cut manual work, avoid pitfalls, and actually get reps to use it.
Optimizing customer reference workflows in Point of reference for faster deal cycles
Cut deal cycles by streamlining customer reference workflows in Point-of-reference. Real-world tips, honest advice, and zero fluff—just what works.
How Point of Reference Transforms B2B Sales Enablement for Growing Teams
See how Point of Reference helps B2B sales teams win more deals by making customer proof easy to find, share, and track—without the usual headaches.
Managing and tracking reference activity in Point of reference for marketing teams
A hands-on guide for marketing teams to manage and track reference activity in Point-of-reference, with honest advice on what actually works.
How to maintain reference customer privacy and consent in Point of reference
Learn practical ways to protect reference customer privacy and handle consent in Point-of-reference—without slowing down your sales process.
How to set up user permissions and access controls in Point of reference
Learn exactly how to set up user permissions and access controls in Point of reference. Real-world steps and honest advice—no fluff or jargon.
Comprehensive Review of Point of Reference B2B GTM Software Tool for Enterprise Sales Teams
An honest, in-depth review of Point of Reference for B2B sales teams. What works, what doesn’t, and who should actually use it.
Best practices for updating customer reference content in Point of reference
Get straightforward, practical tips for keeping your customer references fresh and useful in Point-of-reference—no fluff, just what works.
Step by step guide to onboarding new team members in Point of reference
A clear, actionable guide to onboarding new hires in Point of reference, with honest tips and step-by-step instructions for team leads and admins.
Comparing Point of Reference Versus Other GTM Software Solutions for B2B Organizations
Honest, practical comparison of Point of Reference vs. other GTM software for B2B teams—what matters, what doesn’t, and what to skip.
How to analyze reference program performance using Point of reference analytics tools
A practical guide to measuring and improving your reference program using Point-of-reference analytics—clear steps, honest advice, and no fluff.
Using Point of reference to create a customer reference database for B2B sales
Learn how to use Point-of-reference to build a practical customer reference database for B2B sales teams—without getting lost in the weeds.
Integrating Point of reference with your CRM for seamless reference management
Learn exactly how to connect Point-of-reference to your CRM for hassle-free reference management—what works, what to skip, and how to get set up fast.