If you work in B2B lead gen, you know the grind: juggling a mess of tools, chasing clean data, and praying your outreach doesn’t get flagged as spam. The promise of “GTM software” (go-to-market tools) is to help with all that. But most tools overpromise, underdeliver, or just pile on more complexity.
This is a straight-up, no-spin review of Outboundsync, a newer player in the B2B GTM space. If you’re leading a sales or SDR team and want to know if it’s worth your time—or how it stacks up to Outreach, Apollo, or Salesloft—you’re in the right place.
What Is Outboundsync, Really?
Outboundsync pitches itself as an “all-in-one B2B GTM tool” for lead gen teams. Translation: it’s supposed to help you find, contact, and track leads, all in one platform—so you spend less time wrestling with integrations and more time actually selling.
Here’s what Outboundsync claims to do:
- Data sourcing: Build lead lists from multiple sources (LinkedIn, internal databases, web scraping, etc.).
- Enrichment: Fill in missing firmographic/contact fields automatically.
- Sequencing: Manage outbound email, LinkedIn, and calling steps.
- Syncing: Push/pull data between your CRM and outreach tools.
- Analytics: See what’s working, what’s not, and who’s dropping the ball.
Sounds great, right? But let’s cut through the noise and see what actually works—and what doesn’t.
Core Features Put to the Test
1. Lead Data Sourcing & Enrichment
- What works: Outboundsync connects to common data sources (LinkedIn, ZoomInfo, built-in database) and can pull leads without much hassle. The enrichment is decent; most emails and company info are accurate, though not flawless.
- What doesn’t: Phone numbers are hit-or-miss—just like with most tools. If you’re expecting 100% accuracy, you’ll be disappointed. Also, getting deep intent data (like tech stack or recent funding) isn’t as rich as Apollo or Clearbit.
- What to ignore: The “AI scoring” feature. It’s a black box and doesn’t add much value if you already know your ICP.
Pro tip: Don’t take enrichment at face value. Always spot-check a sample before launching a big campaign.
2. Outbound Sequencing (Email, LinkedIn, Calls)
- What works: Setting up multi-step sequences is straightforward. The visual builder isn’t fancy, but it’s clear. Email deliverability is about average—better than spamming from your own Gmail, but not magic.
- What doesn’t: LinkedIn steps require a Chrome extension and manual review. If you want “set it and forget it,” this will annoy you. Call tasks are reminders only; you still have to call from your own dialer.
- What to ignore: The built-in templates. They’re generic, and if you use them without editing, your emails will get ignored (or worse, flagged).
Pro tip: Bring your own messaging. Outboundsync’s real value is in workflow, not copywriting.
3. CRM Syncing & Integrations
- What works: Outboundsync offers native integrations with Salesforce, HubSpot, and Pipedrive. Syncing leads and activity data is solid—fewer duplicate records than some competitors.
- What doesn’t: The Zapier integration is limited; don’t expect deep automation. If your team uses something more niche (like Close.com or custom CRMs), expect manual work.
- What to ignore: “One-click sync” claims. There’s always a mapping step, and someone on your team needs to sanity-check the first few syncs.
Pro tip: Set up a test account in your CRM before syncing live data. Undoing sync mistakes is a pain.
4. Reporting & Analytics
- What works: You get basic funnel metrics—opens, replies, meetings booked, conversion rates. The dashboard is easy to read and quick to load.
- What doesn’t: Don’t expect deep attribution or multi-touch tracking. If you want to see which channel or rep is actually driving revenue, you’ll need to export data and run your own analysis.
- What to ignore: Vanity metrics like “email read time.” Stick to what moves the needle: meetings set and deals created.
Pro tip: Export your data monthly and slice it yourself in Excel or Google Sheets.
How Does Outboundsync Compare to Major Competitors?
Let’s get real: most B2B GTM tools are 80% the same. Here’s how Outboundsync stacks up against the usual suspects.
| Feature | Outboundsync | Apollo | Outreach | Salesloft | |------------------------|:------------:|:-----------:|:-----------:|:-----------:| | Data sourcing | Good | Best | Basic | Basic | | Enrichment | Good | Best | Decent | Decent | | Sequencing | Good | Good | Best | Best | | CRM Sync | Good | Good | Best | Best | | Reporting | Basic | Good | Best | Best | | Pricing | Lower | Moderate | High | High | | Ease of use | Good | Good | Moderate | Moderate | | Support | Responsive | Decent | Good | Good |
Quick takes:
- Apollo is better if you rely heavily on intent data and want the richest database.
- Outreach and Salesloft are the “big guns” for complex sales teams—great reporting, but pricey and can be overkill.
- Outboundsync is strong if you want a lower-cost, simpler tool with decent data and sequencing.
What’s missing from all of them: None handle all your enrichment, sequencing, CRM, and reporting seamlessly. There’s always a compromise.
Pricing: The Real Math
Outboundsync is priced below Outreach and Salesloft. You’ll pay less per seat, and there’s less nickel-and-diming for enrichment credits. Pricing is competitive with Apollo’s mid-tier plan.
Watch out for:
- Overages on data enrichment if you’re running big lists.
- Hidden costs for integrations (some require a higher tier).
- Annual contracts with steep “early exit” fees.
Always get a custom quote for your team size, and don’t be afraid to negotiate—most vendors cave if you ask.
What’s Worth Your Team’s Time?
Use Outboundsync if:
- You want a single tool for lead sourcing, sequencing, and CRM sync—and don’t care about deep analytics.
- Your team is small to mid-size and doesn’t need a dedicated admin just to run the tool.
- Saving money matters more than having every bell and whistle.
Skip or supplement if:
- You need the deepest B2B data (Apollo wins here).
- Your sales ops team is obsessed with advanced reporting.
- You already have an Outreach or Salesloft process dialed in.
Pro Tips for Getting the Most Value
- Test in parallel: Run Outboundsync alongside your existing stack for a month before going all-in.
- Spot-check data: Always verify enrichment before blasting a big list.
- Customize everything: Default templates and scoring are generic. Tweak for your ICP, your voice, and your market.
- Own your data: Regularly export lists and results—don’t get locked in.
Keep It Simple, Iterate Often
Don’t fall for the idea that buying more software solves outbound problems. Outboundsync is a solid tool, especially for lean teams, but it’s not a magic bullet. Nail your basics (good lists, sharp messaging, consistent follow-up), and use the tool to speed up what already works—not to paper over broken processes.
Test, tweak, and don’t be afraid to ditch what doesn’t work. The best lead gen teams keep it simple and iterate relentlessly.