If you’re neck-deep in influencer outreach and your “database” is basically a chaotic spreadsheet or a jumbled list in Influencers Club, you’re leaving money (and sanity) on the table. This guide is for folks who want to actually get results from influencer campaigns—not just collect names and hope for the best.
Let’s cut through the noise and talk about how to set up real, useful segmentation in Influencers Club so you can spend less time guessing and more time closing deals.
Why Segmentation Actually Matters
Here’s the thing: more data is not better data. You could have 100,000 influencer contacts, but if you’re blasting the same pitch to all of them, you’ll get ignored or flagged as spam. Segmentation is how you turn a list of strangers into a set of high-potential leads.
What segmentation does: - Helps you personalize outreach (which actually works) - Keeps your pitches relevant - Cuts down on wasted effort - Makes it easier to test, measure, and improve your process
What segmentation doesn’t do: - It won’t magically turn bad leads into good ones - It won’t save a campaign if your offer or messaging stinks
If you’re after better response rates and real relationships, segmentation is non-negotiable.
Step 1: Get Your House in Order – Clean Up Your Data First
Before you even touch a filter or build a segment:
- Remove obvious junk: Old emails, bounced contacts, or people who have never responded. Delete them or move them to an archive segment.
- Fill in the blanks: Missing key info? Sometimes you can enrich your data within Influencers Club, but don’t chase perfection; focus on fields you’ll actually use for segmentation (like category, location, audience size).
- Standardize categories: If you have “fashion,” “Fashion,” and “fashn,” fix it. Pick a standard and stick with it.
Pro Tip: If you’re importing data, do your cleanup before you upload. Otherwise, you’ll spend twice as long fixing it later.
Step 2: Decide What Segmentation Actually Matters for Your Goals
Not all filters are useful. Here’s how to choose what to segment by:
The Only Segments That Usually Matter:
- Niche/Category: Beauty, gaming, tech, etc.
- Audience size: Micro (10k–50k), mid (50k–500k), macro (500k+)
- Location: City, country, or region—useful for local campaigns
- Engagement rate: Higher engagement usually beats follower count
- Platform: Instagram, YouTube, TikTok, etc.
Segments That Sound Smart, But Rarely Matter:
- Exact age of influencer (unless it’s truly relevant)
- Overly specific tags (like “vegan pet owner in rural Iowa”)
- Last login date (unless you’re managing an ambassador program)
Bottom line: Only segment by things you’ll actually use in outreach. If you’re not personalizing by it, you don’t need it.
Step 3: Build Segments in Influencers Club
Now that you know what matters, here’s how to do it in Influencers Club:
- Go to your database/dashboard.
- Start with a broad filter: For example, “Instagram influencers in beauty with 10k–100k followers.”
- Add layers: Stack filters like engagement rate (>2%) or country (US, Canada).
- Save the segment: Name it clearly—think “US-Beauty-Micro-HighEngage,” not “List 4.”
- Test your segment: Spot check a few entries. Are these the types of influencers you’d actually reach out to? If not, tweak your filters.
What usually goes wrong: - People get too granular and end up with segments so small they’re useless. - Or, they go too broad, and it’s just back to shouting into the void.
Start with broad segments and refine only if you need to.
Step 4: Use Segments for Smarter Outreach
Here’s how segmentation makes your outreach not suck:
- Personalize pitches: “I noticed your TikTok reviews on cruelty-free skincare” beats “Dear influencer.”
- Batch testing: Try different messages with different segments (e.g., test one offer with micro vs. macro influencers).
- Tailor your value prop: What matters to a fashion influencer in Paris isn’t the same as a gamer in Texas.
Skip the “Dear [name], we love your content” template. Influencers (and their agents) see right through it. Use your segments to get specific: mention their niche, recent posts, or something unique to their audience.
Step 5: Keep Your Segments Alive (Don’t Let Them Rot)
A segment is only as good as its data. Here’s how to keep things fresh:
- Review and prune segments every month or quarter. Archive dead contacts.
- Update fields when you learn something new—like a platform switch or major audience growth.
- Merge or split segments if your outreach or results tell you to.
Don’t get sentimental about old segments. If a segment isn’t getting responses or is full of dead leads, kill it and start fresh.
What Actually Works (and What to Ignore)
Works: - Keeping segments simple and actionable - Using engagement rate and niche as primary filters - Regularly cleaning and updating data - Testing different approaches with clear segments
Doesn’t work: - Over-segmenting (10 contacts per segment is pointless) - Blindly trusting “influencer scoring” algorithms; always spot check - Sending the same message to every segment
Ignore: - Vanity metrics (sheer follower count without engagement) - Fancy dashboards if you’re not using the data for action
Pro Tips for Real-World Lead Generation
- Start small: Build one or two high-quality segments and perfect your outreach there before scaling.
- Document your filters: If you can’t explain why a segment exists, it shouldn’t.
- Use tags sparingly: Tags get messy fast. Stick to clear, consistent labels.
- Export for backup: Influencer databases can get corrupted or lost; always keep a backup of your key segments.
Wrapping Up: Keep It Simple, Keep It Moving
You don’t need a PhD in data science to segment your Influencers Club database for better lead generation. Clean your data, pick filters that actually matter, and use your segments to send smarter, more personal outreach. Skip the shiny features you don’t need.
Start simple. Test, tweak, and keep what works. The goal isn’t “perfect segmentation”—it’s getting more replies from people who actually want to work with you.