If you’re tired of reading the same old SEO “hacks” that promise the moon but deliver little, you’re in the right place. This guide is for B2B marketers and content folks who actually want to get more out of their SEO efforts—specifically, if you’re using (or considering) Letterdrop to run your content ops.
We’ll cut out the fluff, zero in on what actually moves the needle, and show you how to set up a workflow in Letterdrop that won’t waste your time.
Why Focus on Workflow, Not Just Tactics?
Let’s be honest: SEO “best practices” change all the time, but the real bottleneck for most B2B teams isn’t knowing what to do—it’s actually getting it done, consistently, without losing your mind. That’s where workflow comes in.
Letterdrop is a tool built to help you manage and optimize your content pipeline, from keyword research to publishing and promotion. But like any tool, it can only help if you set it up right and skip the shiny distractions.
Here’s how to build a B2B SEO workflow in Letterdrop that actually helps you rank, get leads, and keep your sanity.
Step 1: Build a Realistic Content Strategy (Don’t Skip This)
Most teams get this part wrong. They chase keywords with zero business value or try to publish at some breakneck pace because someone on LinkedIn said so.
Here’s what actually works:
- Start with your ICP (Ideal Customer Profile). What problems are they Googling that you can realistically help with?
- Build a manageable keyword list. Use a mix of bottom-funnel (ready-to-buy) and top-funnel (educational) terms. Letterdrop has keyword research tools, but don’t obsess—focus on search terms you can win, not just the ones with big numbers.
- Map keywords to funnel stages. This helps avoid “random acts of content.”
Pro Tip: Don’t chase every keyword suggestion Letterdrop spits out. The best keywords are the ones your sales team hears in actual conversations.
Step 2: Set Up Your Workflow in Letterdrop
Once you know what you want to write, you need a system to move content from idea to published (and beyond). Here’s a simple, repeatable setup in Letterdrop:
- Create a Kanban board for your content pipeline. Letterdrop’s Boards let you do this easily. Typical stages:
- Ideas / Backlog
- Researching
- Writing
- Editing / Review
- SEO Optimization
- Ready to Publish
- Published
- Use templates for consistency. Set up content templates for briefs, outlines, and posts. This saves time and keeps writers on track.
- Assign owners and deadlines. The best workflow in the world means nothing if no one owns each step. Assign tasks, not just topics.
- Automate reminders. Let Letterdrop bug your team, so you don’t have to.
What to skip: Don’t overcomplicate with a dozen columns or custom tags unless you really need them. Complexity kills momentum.
Step 3: Collaborate Without Chaos
The more people involved, the more things can fall apart. Letterdrop’s collaboration features are useful—but only if you keep things simple.
- Centralize feedback. Use Letterdrop’s in-document comments and version history. Quit the endless Google Docs-email-Slack loop.
- Define “done.” Agree on what “ready for publish” actually means. Otherwise, stuff sits in review forever.
- Set up approval flows. Letterdrop lets you require approvals for certain stages—good for regulated industries or just keeping quality high.
Honest take: No tool can fix a broken culture or unclear ownership. Use Letterdrop to make the process visible, but don’t expect magic.
Step 4: Optimize for SEO—But Don’t Get Lost in the Weeds
SEO tools love to drown you in checklists. Letterdrop’s built-in optimizer is handy, but here’s what matters most:
- Nail your target keyword and intent. One keyword per post. Don’t try to rank for everything at once.
- Use the on-page SEO checklist, but don’t obsess. Yes, check your title, headers, meta description, and internal links. But keyword stuffing or obsessing over “readability” scores rarely moves the needle.
- Add real value. Google’s not stupid. Thin, generic content doesn’t rank, no matter how many times you bold the keyword.
Pro Tip: Skip “SEO content” that nobody would actually want to read. If your post wouldn’t impress your sales team or a real customer, rewrite it.
Step 5: Publish, Distribute, and Measure
Publishing is just the start.
- Use Letterdrop’s CMS integrations to publish directly to your site or push to WordPress, Webflow, or wherever you host your blog. Fewer copy-paste errors.
- Auto-generate snippets for social/email. Letterdrop can help you repurpose content quickly. But don’t blast channels just because you can—think about where your audience actually hangs out.
- Track results without overcomplicating. Letterdrop gives you basic analytics. Pair it with Google Search Console and your CRM for the full picture.
What to ignore: Don’t get distracted by “vanity metrics” like impressions or social shares unless they tie back to leads, pipeline, or revenue.
Step 6: Iterate Based on Real Results
SEO is slow, but that doesn’t mean you should “set and forget.”
- Review what’s working. Use Letterdrop’s content analytics to find posts driving traffic, conversions, or actual sales conversations.
- Update old posts. Refresh, add new info, and optimize headlines. Don’t just churn out new content for the sake of it.
- Kill what’s not working. Archive or unpublish posts that get zero traction or are off-brand. Focus your efforts.
Pro Tip: Set a recurring calendar reminder to review content performance every quarter. Don’t trust your gut—look at the data.
What Works, What Doesn’t, and What to Ignore
What Works
- Clear ownership at every stage.
- Focusing on keywords that align with customer pain points.
- Keeping the workflow simple and visible to everyone.
What Doesn’t
- Publishing for volume over quality.
- Chasing every SEO “hack” or checklist item.
- Overengineering your workflow with too many steps or tools.
What to Ignore
- Flimsy keyword suggestions with no business value.
- “SEO scores” that don’t correlate with actual rankings.
- Pushing content to every channel “just because.”
Keep It Simple, and Improve as You Go
The best B2B SEO workflow in Letterdrop is the one your team actually uses. Start with these basics, cut out anything that slows you down, and focus on creating content worth reading. Tweak your process as you learn what works. Don’t let tools run the show—use them to make your job easier, not harder.
And above all, remember: you don’t need to do everything at once. Nail the fundamentals, get some wins, and build from there.