If you run an ecommerce shop, you know the pain: writing product descriptions is a grind. You need them to be unique, punchy, and clear—but not sound like a robot or a broken record. If you’re tired of rewriting the same bullet points and want to speed things up without sacrificing quality, this guide is for you. We’ll get into the nuts and bolts of using Quillbot to help you write better product descriptions, faster. I’ll walk you through what actually works, what to skip, and how to avoid ending up with generic, bland copy.
Why Bother Optimizing Product Descriptions, Anyway?
Let’s get real: most ecommerce product descriptions are either copy-pasted from suppliers or stuffed with keywords until they’re unreadable. Neither helps you stand out or sell more. Good descriptions do three things:
- Tell shoppers what the product actually does (not just specs)
- Spark a little desire or solve a problem
- Give Google enough info to help people find your page
Unique, well-written descriptions can help with SEO, reduce returns (because people know what they’re buying), and make your site look more trustworthy. But writing them all from scratch is a slog, especially if you’ve got hundreds of products. That’s where paraphrasing tools like Quillbot can help—if you use them right.
What Quillbot Paraphrasing Actually Does (and Doesn’t)
Let’s cut through the marketing: Quillbot is an AI-powered paraphrasing tool. You paste in some text, pick a “mode” (like Standard, Shorten, Formal, etc.), and it spits out a reworded version. It can help you:
- Avoid duplicate content flags from Google
- Break out of a writing rut
- Find fresher ways to say the same thing
But it’s not magic. It won’t know your brand voice, your audience, or what makes your product special. Sometimes it gets weird or awkward. You still need a human brain in the loop. Think of it like a bike with training wheels for when you’re stuck—useful, but you’ve got to steer.
Step-by-Step: Using Quillbot to Level Up Your Product Descriptions
Here’s a simple, realistic workflow to get better product copy without losing your mind—or your site’s personality.
1. Gather Your Raw Material
Start with what you’ve got: - Supplier descriptions - Old versions of your copy - Bullet points or specs - Customer reviews (great for real-world language)
Copy this into a document or spreadsheet. You need something to feed to Quillbot; don’t try to start from scratch with the tool.
Pro tip: If your supplier description is already on a million other sites, you need to rewrite it. Google hates duplicate content.
2. Pick What Needs Paraphrasing
Not every line needs a rewrite. Focus on: - Sentences that sound generic or awkward - Blocks of text likely to trigger duplicate content penalties - Boring descriptions that don’t sell the product
Skip: - Technical specs (just list these clearly) - Regulatory warnings or required legalese (don’t mess with this stuff)
3. Choose the Right Paraphrasing Mode
Quillbot gives you a bunch of modes. Here’s how they stack up for ecommerce:
- Standard: Good for most rewrites. Keeps things readable.
- Shorten: Great for bullet points or when you need to cut fluff.
- Formal: Only use if you sell to a very buttoned-up audience. Most shoppers prefer plain English.
- Fluency: Fixes grammar, but can make stuff sound bland.
- Creative: Sometimes useful for making things less robotic, but check carefully—output can get a little weird.
What to skip: “Expand” mode. Fluff for the sake of word count doesn’t help anyone.
4. Paste, Paraphrase, and Edit
Take your raw sentence or paragraph and paste it into Quillbot. Pick your mode, hit “Paraphrase,” and read what comes out.
- If it sounds better, copy it back into your draft.
- If it’s awkward, try a different mode or tweak the input text.
- Always read it out loud. If it sounds strange, so will your shoppers.
Pro tip: Don’t accept the first result. Click “Rephrase” a couple of times, or tweak the slider for more/less changes. Mix and match until it sounds human.
5. Add Back the Human Touch
Paraphrased text is just a starting point. Now make it yours:
- Add brand-specific language or tone (“Our best-selling mug,” not just “Ceramic mug”)
- Point out real-life uses (“Perfect for busy mornings or camping trips”)
- Use specific adjectives, not just “high-quality” or “innovative”
- Double-check for accuracy—AI sometimes makes stuff up or drops details
If you have customer reviews, pull in phrases real people use. This keeps your descriptions grounded and avoids sounding like a sales robot.
6. Optimize for Scanners and Search Engines
Most shoppers skim. Make it easy for them:
- Use short paragraphs and bullet points
- Put the most important info first
- Highlight key benefits, not just features
For SEO: - Work your main keyword in naturally—don’t overdo it - Use synonyms and related terms (Quillbot can help suggest these) - Make sure every product description is unique
7. Quality Control: Don’t Trust the Robots Blindly
Before you hit publish, check these:
- Does it sound like a human wrote it?
- Are there any weird or generic phrases?
- Did you accidentally introduce errors or inaccuracies?
- Does it match your overall brand voice?
If you have a team, get a second set of eyes. Otherwise, let it sit for an hour and come back fresh.
8. Rinse and Repeat—But Don’t Overthink It
You don’t need to obsess over every word. Get to “good enough,” publish, and move on. You can always come back and tweak later—data from sales and customer questions will tell you what needs work.
What Works, What Doesn’t, and What to Ignore
What Works: - Paraphrasing bland supplier copy so you don’t get dinged by Google - Breaking writer’s block with fresh phrasing - Quickly generating variants for A/B testing
What Doesn’t: - Blindly trusting the AI to “get” your brand voice - Overusing “creative” mode (it can sound off or just wrong) - Rewriting everything just for the sake of it
Ignore: - Fluffy claims about AI “revolutionizing” copywriting. It’s a tool, not a miracle.
A Few Real-World Examples
Original Supplier Copy:
"High quality, durable stainless steel water bottle, 500ml capacity, suitable for outdoor activities."
Paraphrased with Quillbot (Standard):
"This durable stainless steel water bottle holds 500ml and is ideal for outdoor use."
After Human Edit:
"Stay hydrated on every adventure. Our rugged 500ml stainless steel bottle keeps your drink cold, whether you’re hiking or commuting."
Notice how the tool helps with the rewrite, but the final version feels more personal and specific. That’s the sweet spot.
Final Thoughts: Keep It Simple and Iterate
Quillbot is a solid sidekick for ecommerce copywriting, but don’t let it do all the talking. Use it to get unstuck, clean up dull copy, or avoid duplicate content—but always add your own spin. Focus on clarity, keep it brief, and don’t let the pursuit of “perfect” slow you down. Your customers (and your sanity) will thank you.