OneSignal
Product information
Reviews
4.0 out of 5 stars
OneSignal is best for SMBs and mid-market businesses who need to send targeted push notifications, in-app messages, and emails to engage users across web and mobile platforms. It stands out for its easy setup, generous free tier, and multi-channel messaging capabilities, but may not be ideal if you require deep enterprise-level customization or advanced analytics. Compared to competitors like Firebase Cloud Messaging and Airship, it’s better suited for teams that want a straightforward, user-friendly interface without a steep learning curve. If you’re dealing with low user engagement or retention and need a quick way to reach users, this is probably the right tool. If not, you might want to explore more robust alternatives like Braze or Iterable.
Product options
Tool Details
- Firebase Cloud Messaging
- Airship
- Braze
- Iterable
- Pusher Beams
- Very easy to set up and integrate
- Generous free tier for small to mid-sized apps
- Supports multiple channels (push, in-app, email)
- Good documentation and SDK support
- Intuitive dashboard for campaign management
- Limited advanced analytics and reporting
- Customization options can be restrictive for complex needs
- Occasional deliverability issues on some platforms
- Not as feature-rich as enterprise-focused competitors
Related Resources
How to Compare OneSignal Versus Other Push Notification Platforms for B2B SaaS Companies
A no-nonsense guide to comparing OneSignal and other push notification tools for B2B SaaS. Cut through buzzwords and pick what actually works.
How to analyze push notification performance with OneSignal analytics tools
Learn how to use OneSignal's analytics tools to track, measure, and actually improve your push notification performance—without the guesswork.
How to implement in app messaging campaigns in OneSignal for mobile apps
Step-by-step guide to setting up in-app messaging campaigns in OneSignal for mobile apps—what works, what to skip, and honest pro tips.
How to set up multichannel messaging workflows in OneSignal for B2B companies
Learn how B2B teams can set up practical, effective multichannel messaging workflows in OneSignal—without getting lost in the hype.
Guide to segmenting your audience for higher engagement in OneSignal
Get more out of your push notifications by segmenting your audience effectively in OneSignal. Practical steps, honest advice, and what to skip.
Step by step guide to migrating from another push provider to OneSignal
A clear, no-nonsense step-by-step guide for switching your push notifications from any provider to OneSignal, including real-world tips and pitfalls.
Key Features to Look for When Evaluating OneSignal for Multichannel Marketing Automation
Honest, practical guide on what to look for when deciding if OneSignal is the right fit for your multichannel marketing automation needs.
Best practices for setting up web push notifications in OneSignal for SaaS platforms
Learn how to set up web push notifications in OneSignal for your SaaS platform, with honest, practical tips to avoid common mistakes and wasted effort.
Comprehensive OneSignal Review for B2B Teams How This GTM Software Tool Improves Customer Engagement
Honest, practical review of OneSignal for B2B teams. Get the real story on features, pros, cons, and how it helps (or doesn't) with customer engagement.
How to schedule recurring notifications using OneSignal advanced automation
Learn step-by-step how to schedule recurring push notifications with OneSignal advanced automation. Real tips, pitfalls, and what actually works.
How to set up automated push notification campaigns in OneSignal step by step
Learn how to set up effective automated push notification campaigns in OneSignal, with honest advice and clear, practical steps from start to finish.
How to integrate OneSignal with Shopify to boost ecommerce sales
Learn how to connect OneSignal web push notifications to your Shopify store, step by step—plus honest tips to help boost ecommerce sales that actually work.
Step by step process to personalize messages using OneSignal data tags
Learn exactly how to personalize push notifications with OneSignal data tags. Straightforward, real-world steps—no fluff, just practical results.