If you run a recruitment agency, you’re probably drowning in tools that promise to help you win more clients, fill roles faster, and generally “supercharge” your process. Most of them are either too generic or try to do too many things at once. This review is for agency owners, recruiters, or ops folks who just want to know: does Odro actually help agencies sell and deliver better, or is it just another shiny SaaS?
Here’s what you actually need to know—no fluff, just the details that matter, plus some honest thoughts on how it stacks up against the competition.
What Is Odro (and What Does “B2B GTM Software” Even Mean)?
Let’s clear up the jargon first. “GTM” stands for “go-to-market,” which is a fancy way of saying: “How do you win new business and keep it?” In recruitment, this usually means anything that helps you pitch clients, manage candidate pipelines, and communicate better.
Odro positions itself as a “video engagement suite” built specifically for recruitment agencies. The core features include:
- Video interview recording & scheduling
- Branded video outreach (think video CVs or proposals)
- Shortlisting and feedback collection
- Integrations with popular CRM/ATS platforms
In plain English, it’s a tool to help you stand out with video at every stage of the client and candidate journey.
Who Is Odro Actually For?
Odro isn’t for every shop. If you’re running a one-person desk and live in your inbox or LinkedIn, this might be overkill. But if:
- You have a team of consultants or resourcers
- You’re doing lots of client-facing work (not just filling jobs sent to you)
- Differentiation is getting harder, and you need reasons for clients to pick you
...then Odro starts to make sense.
If your agency is growing and you want a more “polished” way to pitch, present candidates, and collect feedback, you’ll get the most out of it. If you’re just looking for a better video calling app, this isn’t it—use Zoom or Teams and call it a day.
Odro’s Core Features: Honest Breakdown
Let’s go through the main bits you’ll actually use.
1. Branded Video Outreach
What it does: Lets you record quick videos (introductions, candidate pitches, proposals) and send them to clients via branded landing pages.
Does it work? - Yes, especially for breaking through with cold or lukewarm prospects. Recruiters report better response rates with video intros versus standard InMails or emails. - The branding is solid—clients see your logo, not Odro’s. - Worth noting: you still need to be comfortable on camera, and it won’t magically make a bad pitch good.
What to ignore: Don’t expect video alone to “revolutionize” your business. It’s a tool, not a silver bullet.
2. Video Interviewing and Shortlisting
What it does: Lets you invite candidates to record interviews or answer pre-set questions. You can then share these with clients, who can watch, comment, and shortlist.
Does it work? - Speeds up client feedback, especially when hiring managers are busy or remote. - Helps candidates stand out (or, honestly, sometimes crash and burn—be careful who you put in front of the camera). - The platform is easy for candidates to use, but some will balk at recording themselves.
What to ignore: Don’t use this as a universal screening tool. Some candidates (especially senior or technical types) hate video interviews. Pick your battles.
3. Feedback Tools
What it does: Clients can leave comments and ratings on candidate videos, streamlining the feedback loop.
Does it work? - Yes, if your clients are tech-friendly. You’ll probably need to nudge some to actually use it. - Helps keep everyone honest—no more “I’ll get back to you next week” excuses.
What to ignore: If your clients are old-school and want everything on the phone, don’t force them into the tool. Meet them where they are.
4. Integrations
Odro integrates with several big ATS/CRM systems (Bullhorn, Vincere, and a few others). The integrations are functional, but not always as seamless as the marketing suggests.
Pro tip: Test the integration with your actual workflows before rolling it out to your whole team. Some fields won’t sync perfectly.
Where Odro Shines (and Where It Doesn’t)
The Good Stuff
- Differentiation: If your competitors are still sending CVs in Word docs, video shortlists and intros will make you look more modern.
- Speed: Cuts down the back-and-forth with hiring managers about scheduling and shortlists.
- Reporting: Clear data on who’s viewed what, who’s responded, etc.
The Not-So-Good
- Price: Not cheap. Pricing isn’t always transparent, and it’s usually per seat.
- Adoption: Some recruiters (and clients) just won’t get into video. If your culture isn’t already a bit forward-thinking, you’ll struggle.
- Integration quirks: As mentioned, don’t expect magic. You’ll need to tweak how you use it.
Not a Fit If…
- You’re a solo recruiter who prefers phone and email.
- Your clients are very traditional, or mostly in sectors where tech is a turn-off.
- You want an all-in-one ATS—Odro is a bolt-on, not a replacement.
How Does Odro Stack Up Against Competitors?
Let’s be real: Odro isn’t the only video recruitment tool out there. Here’s how it compares to the most common alternatives.
Odro vs. Hinterview
- Both offer video introductions, shortlists, and CRM integrations.
- Odro has a slightly cleaner UI and better branding options.
- Hinterview sometimes edges ahead on candidate experience and has a few unique analytics/reporting features.
- Price: Similar ranges, but both are premium products.
Honest take: If you’re already using one, there’s no burning reason to switch unless you find a missing feature you can’t live without.
Odro vs. Willo/Shortlister
- Willo and Shortlister focus more on high-volume, automated candidate screening.
- Odro is better for high-touch, client-facing work where you want to control the presentation.
- Price: Willo and Shortlister tend to be cheaper, but less “premium” in branding.
Honest take: If you’re a volume-based agency, you might get better ROI from Willo. If you need to impress execs or hiring managers, Odro is a better fit.
Odro vs. Zoom/Teams
- Zoom/Teams: Ubiquitous, free/cheap, but zero branding or workflow specific to recruitment.
- Odro: Built for recruitment workflows, but comes at a price.
Honest take: If you’re happy sending links and handling everything manually, stick with Zoom. If you want to automate and impress, Odro has the edge.
Real-World Tips for Rolling Out Odro
Thinking about bringing Odro into your agency? Here’s what actually matters:
- Pilot first. Run a trial with a few consultants and a couple of client roles. See who uses it and how clients respond.
- Get buy-in. If your team hates video, don’t force it. Find your “early adopters” and let them lead.
- Don’t overuse video. It’s a differentiator, but not every client or candidate wants it. Use it where it adds value, not everywhere.
- Train your team. The tech is simple, but being natural on camera takes practice. Mock pitches help.
Is Odro Worth It? The Bottom Line
Odro isn’t magic, but it is a genuinely useful tool for agencies who want to stand out and speed up how they pitch, shortlist, and close work—if you’re willing to lean into video and your clients are open to it.
Don’t buy it thinking it’ll solve every workflow problem. Use it where it actually helps (outreach, shortlisting, feedback), keep your existing tools for everything else, and don’t be afraid to drop it if your clients aren’t biting.
Keep it simple: test, adapt, and don’t let new tech distract you from what matters—great relationships and hustle. If Odro helps you do that better, it’s worth a look. If not, there’s no shame in sticking with what works.