So you’re after a B2B lead generation tool that actually helps your sales team connect with live prospects—not just collect dust in your SaaS graveyard. Maybe you’re eyeing Novocall, or you’re just tired of demoing yet another “all-in-one” platform that feels like a spreadsheet with a facelift.
This review digs into whether Novocall is up to the job, what it does well (and what it doesn’t), and how it stacks up against real competitors like CallPage, Chili Piper, and HubSpot’s scheduling tools. No hype, no filler—just what you need to know to make a call.
Who Should Actually Consider Novocall?
Let’s cut through the noise: Novocall is built for B2B sales and marketing teams who rely on real-time conversations to close deals. If your team lives and dies by inbound leads, demo bookings, or callback requests, this product is for you.
It’s NOT for you if: - You’re a B2C business with thousands of low-ticket customers (think e-commerce). - Your sales process is all email, no calls. - You just need a basic calendar link.
It shines for teams who: - Need to connect prospects to reps via phone, fast. - Want automated scheduling, tracking, and call routing without IT headaches. - Care about speed-to-lead (the faster you respond, the better your odds).
What Novocall Promises—and What It Actually Delivers
Novocall’s pitch is straightforward: Turn website visitors into phone calls and meetings, fast. Here’s what you get:
Core Features (With a Reality Check)
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Click-to-Call Widget:
Slap a widget on your site so visitors can request a callback instantly.
Reality: It’s simple to set up and works. The widget isn’t the prettiest, but it’s functional and customizable enough for most brands. -
Automated Call Scheduling:
Prospects can book meetings or calls directly with available reps.
Reality: Calendar integration is solid with Google and Outlook. It handles time zones and round-robin assignment pretty well, which is better than most. -
Call Tracking & Recording:
See which sources drive calls, record conversations, and measure campaign ROI.
Reality: The analytics are basic but useful. If you want deep reporting, you’ll be underwhelmed—but for seeing what works, it does the job. -
CRM Integrations:
Push data into HubSpot, Salesforce, Pipedrive, and a few others.
Reality: Integrations are straightforward, but don’t expect magic. You’ll still need to map fields or tinker for complex workflows. -
International Calling:
Reach prospects in multiple countries without weird workarounds.
Reality: It supports a good range of countries, but check your target market—coverage isn’t truly global.
What’s Not So Great
- Mobile Experience:
The widget is a bit clunky on some mobile browsers. It works, but it’s not silky smooth. - UI/UX Polish:
Novocall’s dashboard gets the job done, but it feels a generation behind the slickest SaaS tools. - Zapier & Custom Integrations:
Zapier support exists, but advanced workflows can get fiddly. If you want to build something fancy, expect some trial and error.
Novocall vs. The Competition: A Real-World Comparison
There’s no shortage of tools selling “instant lead response” or “automated callback.” Here’s how Novocall stacks up against top alternatives:
1. CallPage
What’s similar:
- Both offer click-to-call widgets and automated callback scheduling.
- Both focus on speeding up the first contact.
Where CallPage wins:
- Slightly better UI and more widget customization.
- Stronger focus on lead scoring and segmentation.
Where Novocall wins:
- Easier setup for small teams.
- Better value at lower pricing tiers (CallPage gets pricey fast).
Honest take:
CallPage is a good fit if you’re obsessed with widget customization or lead scoring. For most small-to-midsize teams, Novocall is simpler and cheaper.
2. Chili Piper
What’s similar:
- Meeting scheduling, round-robin assignment, and routing.
Where Chili Piper wins:
- Deep Salesforce integration.
- Highly customizable routing logic and advanced workflows.
Where Novocall wins:
- Much easier to set up and maintain.
- Lower price, less “enterprise” overhead.
Honest take:
Chili Piper is a powerhouse for big, complex sales orgs. If you just want callbacks and simple routing, Novocall saves time and money.
3. HubSpot Meetings
What’s similar:
- Calendar integration and meeting scheduling.
Where HubSpot wins:
- Seamless if you already use HubSpot CRM.
- Free for basic features.
Where Novocall wins:
- Real-time phone call routing and tracking (HubSpot is meeting-only).
- More focus on instant voice connections, not just calendar slots.
Honest take:
If you’re all-in on HubSpot and just want to book meetings, stick with their tools. If calling prospects is your lifeblood, Novocall adds real value.
Setup: How Hard Is It, Really?
No one wants to babysit another software rollout. Here’s how Novocall stacks up on implementation:
Getting Started: - Sign up and create your widget (10-20 mins). - Add the script to your website. - Connect calendars and CRMs. - Tweak call routing rules and time zones.
Stuff that might trip you up: - Multi-domain or multilingual websites can require extra setup. - Some integrations (especially with custom CRMs) need manual mapping. - Training reps to actually pick up calls—no software fixes that.
Pro Tip:
Test the entire flow as a real user. Request a callback, book a meeting, check that the data lands where it should. Don’t trust vendor demos—run your own.
Pricing: What You’ll Actually Pay
Novocall sits in that “not cheap, but not scary” range. Pricing is per user, per month, with discounts for annual plans.
- Entry-level: Around $39/user/month.
- Mid-tier: $79/user/month for more integrations and features.
- Enterprise: Custom pricing.
What’s included:
- Unlimited widgets, basic integrations, and call tracking.
- International call rates are extra—read the fine print.
Is it worth it?
If even one extra qualified call per month moves the needle for you, yes. If your reps ignore callbacks or you already have a solid system, maybe not.
Things to Watch Out For (Before You Buy)
- Overkill for simple sales cycles. If most leads are handled easily by email or chat, Novocall is probably more than you need.
- Call quality depends on your phone setup. If your team hates phone calls or works in noisy environments, the best routing in the world won’t help.
- Don’t expect marketing automation. This isn’t a full marketing suite—it’s focused on voice and meetings.
Bottom Line: Does Novocall Actually Make a Difference?
Novocall won’t magically make your sales team more proactive or turn bad leads into great ones. But if your business depends on talking to prospects quickly and you’re tired of leaks between form fills and phone calls, it’s genuinely useful. Fast setup, decent integrations, and a focus on what matters—connecting leads with humans, not just collecting data.
There’s no perfect tool, and a lot of this comes down to team habits and process. My advice? Pick the tool that’s easiest to start with, get it live, and see what actually moves the needle. You can always upgrade or switch later (and your team will thank you for not overcomplicating things). Keep it simple, and focus on connecting with your leads—software is just the assist.