If you work in B2B software, you know the drill: buyers want proof before they’ll talk to sales. Static screenshots and canned videos don’t cut it. That’s why interactive demo platforms have exploded—everyone from product marketers to SEs are scrambling to show, not tell. But is Navattic any good, and how does it stack up against the competition? Let’s get into it.
Who Should Care About Interactive Demo Platforms?
If you’re in any B2B go-to-market (GTM) role—product marketing, sales enablement, demand gen, or even customer success—interactive demos can help you:
- Show off your product without spinning up a full trial
- Weed out tire kickers before burning sales cycles
- Give prospects a taste of value, fast
But with so many demo tools out there, picking one isn’t trivial. You’ll hear a lot of promises. Most are overblown. Here’s a grounded look at Navattic and how it compares to the other big names.
What Is Navattic? (And What Problem Does It Actually Solve?)
Navattic bills itself as a “no-code interactive demo platform for B2B software.” Translation: you record your real product, stitch together a click-through walkthrough, and embed it on your site or send it to prospects.
What you can do: - Capture product flows (think onboarding, feature tours, etc.) - Add tooltips, hotspot highlights, and basic branching - Share demos via link or embed on landing pages - See analytics on who clicked what
What you can’t do: - Replace a true free trial or sandbox (it’s not live software) - Support super-complex custom logic (conditional flows are pretty basic) - Do deep integrations with your backend or customer data
Who uses it? - Marketing teams: for “try it now” CTAs or lead capture - Sales: to pre-qualify and nurture leads - Product: for onboarding or feature announcements
When is Navattic overkill? - If your product is dead simple and sells itself, you probably don’t need this. - If you already have a free trial that converts, an interactive demo might be just extra work. - If you sell services, it’s not a fit.
How Does Navattic Work? (The Real User Experience)
Let’s put aside the marketing. Here’s what it’s actually like to build a demo in Navattic:
1. Demo Creation
- Snapshot-based: You “record” your app in action, not a video, but screenshots of each step.
- Point-and-click editing: You set up hotspots, tooltips, and click-throughs without code.
- Branching: Supports basic paths (“click A to go here, click B to go there”), but don’t expect full-blown choose-your-own-adventure.
Pro tip: The first time you do this, budget a couple hours. There’s a learning curve, but it’s not brutal.
2. Sharing and Embedding
- You can embed the demo right on your site (works with most website builders).
- Or just send a link—no login needed for viewers.
- Gating (lead forms) is optional. Most marketers use this for lead capture.
3. Analytics
- You get a basic dashboard: completions, drop-off points, clicks.
- Not as deep as Google Analytics, but you’ll see what steps lose people.
What’s missing? - You can’t personalize the demo per viewer (beyond token stuff via URL params). - No direct integration with sales CRMs out of the box—though you can hack it with Zapier.
What Navattic Gets Right
- Fast to launch: You don’t need an engineer or a two-week project.
- Polished look: End results are slick enough for public website embeds.
- Low risk: Demos are “dead”—nobody can break your product or see anything sensitive.
- Lead capture: The lead gating is built-in and not too clunky.
Where Navattic Falls Short
- Static experience: It’s not a real sandbox, just a guided tour. If your prospects want to poke around, this isn’t it.
- Limited customization: You can’t deeply brand or theme the experience without workarounds.
- Analytics are basic: Fine for top-of-funnel, but not enough for serious funnel analysis.
- Pricey for what it is: Navattic isn’t cheap (think $500+ per month), especially if you don’t have a plan for ROI.
How Does Navattic Compare to Other Interactive Demo Platforms?
Let’s break it down. Here’s how Navattic stacks up against the main alternatives:
1. Navattic vs Reprise
- Reprise is more powerful, but also way more complex (and expensive).
- You can build custom environments, even real product sandboxes. Great if you need full interactivity.
- Downside: steeper learning curve, often requires engineering support.
- Pick Navattic if you want fast, lightweight demos. Pick Reprise if your sales team needs real product sandboxes.
2. Navattic vs Walnut
- Walnut is similar to Navattic in workflow: point-and-click, no-code, demo snapshots.
- Walnut’s main edge: better for sales teams wanting to personalize demos per account (e.g., “Acme Corp” branding).
- Navattic’s edge: easier embed and slightly simpler UX for marketers.
- Pick Walnut if you need heavy sales personalization. Pick Navattic for marketing-driven demos.
3. Navattic vs Demoboost
- Demoboost is big in EMEA, newer in the US.
- Comparable features for demo creation and sharing, but more focus on integrations and advanced analytics.
- UI can be a bit clunky, but they move fast.
- Pick Demoboost if data and integrations matter most. Pick Navattic if you just want to get something live, fast.
4. Navattic vs Tourial
- Tourial positions itself as the “content marketer’s demo tool.”
- Similar no-code, snapshot approach as Navattic.
- Tourial’s editor is a bit less mature, but their analytics are catching up.
- Pick Tourial if you’re a content team that wants to experiment. Pick Navattic when you want something proven.
What Features Matter, and Which Are Just Hype?
Features That Actually Matter
- Ease of use: Can a marketer or sales rep build demos without calling in favors from the dev team?
- Embedding flexibility: Does it work with your website/CMS, or do you have to hack it?
- Lead capture: Does it fit your current funnel, or will it mess up your tracking?
- Basic analytics: Can you spot drop-off points and optimize?
Features You Can Ignore (At Least at First)
- AI-powered demo creation: Usually just a fancy way to say “we’ll guess at your flow.” Real demos need human polish.
- Deep integrations: Unless you have a big ops team, start with basic Zapier or webhook flows.
- Branching logic overkill: Most prospects just want the main flow, not a maze.
What’s It Like to Roll Out Navattic?
The good news: If you’ve got your product environment ready, you can build and ship a live demo in a day or two.
What to watch for: - Keep it short. 2-3 minutes max, or viewers will bail. - Test on mobile. Not all demo platforms handle responsive layouts well (Navattic is decent, but check). - Set up clear CTAs. Don’t just demo—drive to a next step (book a call, start a trial, etc.). - Update regularly. Product changes? Your demo’s out of date. Budget time to refresh.
Honest Take: Is Navattic Worth It?
Navattic is a solid, no-nonsense tool for showing off your B2B software, especially if you’re in marketing or enablement and want something you can own. It’s not magic: you still need to script your flow, keep it updated, and make sure it fits your funnel. If you want a real sandbox, look elsewhere. If you want to get prospects’ hands on your product (without the risk), it’s a good choice.
But don’t expect it to double your leads overnight. Like most tools, it’s only as good as the team using it.
Bottom Line: Keep It Simple, Iterate, and Don’t Overthink It
Interactive demos are useful, but they’re not a silver bullet. Start small, measure what works, and improve from there. Most importantly: don’t get distracted by shiny features. Focus on what actually helps your buyers understand your product. Simple wins.