If you’re tired of blasting cold emails into the void or juggling too many outreach tools, you’re not alone. Multichannel outreach sounds great—email, LinkedIn, maybe even SMS—but actually making it work is a headache. This guide is for you if you want to run outreach campaigns in Jason AI and are looking for honest, practical help. We’ll cut through the hype, show what actually works, and save you from wasting hours on stuff that doesn’t.
Why Multichannel Outreach Makes Sense (If You Don’t Overdo It)
Let’s be real: most people ignore cold emails. LinkedIn DMs? Even worse, unless you’re thoughtful. But if you use both—sparingly and with some sense—you bump your odds of getting a real response. That’s the promise of multichannel outreach.
But here’s the catch: more channels don’t automatically mean more replies. They mean more complexity, more chances to mess up, and more ways to annoy people. The trick is to keep your outreach coordinated, relevant, and honest, not just louder.
If you’re considering Jason AI, it’s because you want to automate some of this juggling act—without coming off like a robot or a spammer. Let’s walk through how to actually do that.
Step 1: Get Your List in Order (Don’t Skip This)
The best outreach tool can’t save you from a bad list. Before you even log into Jason AI:
- Scrub your contacts. Remove duplicates, bad emails, and people you’ve already annoyed.
- Segment smartly. Group people by industry, role, or other real differences. Don’t just dump everyone in one bucket.
- Find missing details. LinkedIn URLs, phone numbers, company names—anything that helps you personalize.
Pro tip: If you’re buying lists, expect a lot of dead ends. You’ll spend more time cleaning than you’ll admit.
Step 2: Set Up Channels—But Start Simple
Jason AI lets you run campaigns across email, LinkedIn, and sometimes SMS. The temptation is to use everything at once. Don’t.
Start with the basics: - Pick two channels. Usually email + LinkedIn. Only add SMS if you really know your audience wants it. - Connect your accounts. Jason AI will walk you through syncing your email and LinkedIn profiles. Use dedicated outreach accounts, not your main ones—just in case. - Warm up your email. If your email account is new, use Jason’s or a third-party warm-up tool to avoid landing in spam.
What to skip: Don’t bother with SMS unless you have explicit consent or work in a field where texting is normal. It annoys most people otherwise.
Step 3: Build Sequences—Don’t Overcomplicate
Here’s where most people get it wrong. They build these endless, multi-touch, multi-week sequences because a “guru” said it works. Most of the time, it just irritates your prospects.
Keep it short and relevant: - 2–3 touches per channel, max. - Mix it up. Example: Email 1 → LinkedIn DM → Email 2. - Space it out. Don’t hit them on every channel on the same day.
When building in Jason AI: - Use templates, but personalize the first line. The tool can help, but check the output. - Set delays between steps—at least 2–3 days. - Don’t automatically connect on LinkedIn and send a DM in the same breath. That’s a dead giveaway you’re using automation.
What works: Personalized follow-ups mentioning something specific (“Saw your recent post on X”). What doesn’t: “Just bumping this to the top of your inbox…” (Everyone sees through it.)
Step 4: Personalization—Automated, but Not Robotic
Jason AI can pull in variables (name, company, job title) and even do some light AI-powered personalization. That’s handy, but don’t trust it blindly.
- Always review before launching. AI can mangle context or get details wrong.
- Use custom fields. Add your own notes or insights per lead if you can.
- Sound like yourself. If the message sounds like a bot, rewrite it.
Pro tip: Record a short voice note or video for top prospects and link it. It stands out—and no, you don’t need fancy gear.
Step 5: Scheduling and Cadence—Don’t Look Desperate
Timing matters. Jason AI lets you schedule sends and set windows. Use these features, but don’t get greedy.
- Avoid Mondays and Fridays. Middle of the week = higher reply rates.
- Respect time zones. Nothing screams “automated” like a 3 a.m. DM.
- Limit daily sends. More is not better. If you’re new, keep it under 50 per day per channel.
What to ignore: The urge to “follow up until they reply.” If they don’t answer after 2–3 touches, move on.
Step 6: Monitor, Respond, and Adjust (Don’t Set and Forget)
Jason AI gives you dashboards, reply detection, and basic analytics. Use them—but don’t get lost in the weeds.
- Reply fast. Real replies should get human attention within a day if possible.
- Update your sequences. If a step gets zero replies, rewrite or remove it.
- Unsubscribe and clean. Make it easy for folks to opt out, and actually remove them if they do.
Pro tip: Don’t obsess over open or click rates. Focus on actual replies and positive responses. That’s what matters.
What Works, What Doesn’t, and What to Ignore
Let’s be honest about automation:
What works: - Short, relevant, and respectful outreach. - Personal touches—even one sentence makes a difference. - Multi-channel, but not multi-spam.
What doesn’t: - Mass-blasting generic messages across every channel. - Over-automating to the point where you forget who you’re reaching out to. - Ignoring replies or failing to follow up like a human.
What to ignore: - Hype about “100% AI-powered” sequences that promise magical results. - Overly complex sequences with 5+ steps per channel. Nobody wants that. - Vanity metrics. Open rates are nice, but booked meetings pay the bills.
Real-World Tips for Keeping It Sane
- Set aside time to review campaigns weekly. Don’t just trust the tool to fix everything.
- Keep your messaging human. Even if Jason AI writes the draft, add your own voice.
- Don’t be afraid to pause or restart a campaign. If reply rates tank, try something new.
- Less is more. Two thoughtful touches work better than six annoying ones.
Wrapping Up: Keep It Simple, Iterate, and Don’t Be a Robot
Multichannel outreach can actually work—if you respect your prospects’ time and keep your process simple. Jason AI is a solid tool, but it won’t make people care if your message is boring or you’re spamming everyone. Start with a small, clean list. Use just a couple of channels. Personalize a little. See what works, then tweak and scale.
Don’t fall for shiny features or promises of “set and forget.” The best campaigns are the ones you actually pay attention to and improve over time. Now go send something worth replying to.