Managing multi channel outreach campaigns in Experiense for higher engagement

If you’re looking to get more replies—or just more attention—from your outreach campaigns, you’re not alone. Everyone’s inbox is jammed, LinkedIn messages pile up, and SMS can feel intrusive if you get it wrong. This guide is for marketers, sales teams, or founders who want practical steps to run smarter, multi channel outreach campaigns using Experiense. No fluff, no wild promises—just real talk on what works and how to get started.

Why Multi Channel Actually Matters (and When It Doesn’t)

Let’s get this out of the way: Multi channel isn’t a magic bullet. If your message stinks, sending it on three platforms just means you annoy people in three places. But if you’ve got something relevant to say, hitting folks where they actually pay attention can make a real difference. Here’s when it pays off:

  • Your audience is scattered: Some folks live in their email. Others reply faster on LinkedIn, or even SMS.
  • You’re building trust: Showing up in more than one place can make you seem more legit—but only if you don’t overdo it.
  • Follow-ups get ignored: Sometimes a nudge on another channel is the only thing that works.

But here’s when it doesn’t work:

  • You’re blasting generic messages everywhere: That’s just spam, and it won’t end well.
  • You have no way to track replies or opt-outs across channels: You’ll annoy people and burn bridges.
  • You lack the time to do it right: Multi channel means more moving parts. Don’t do it half-baked.

Step 1: Get Your List(s) in Shape

Before you touch Experiense, make sure your outreach list is solid. Garbage in, garbage out.

  • Clean your data: Remove dead leads, dupes, and anyone who shouldn’t hear from you.
  • Segment by relevance: Not everyone should get the same message—split by role, industry, or funnel stage.
  • Collect channel info (the right way): You’ll need valid emails, LinkedIn URLs, or phone numbers. Don’t guess or scrape blindly; bad contact info gets you flagged.
  • Respect privacy: Make sure you’ve got permission to contact people, especially by SMS.

Pro tip: If you’re missing LinkedIn URLs or phone numbers, focus on email for now. You can always add more channels later—don’t get hung up on being everywhere at once.

Step 2: Map Out Your Outreach Flow

Don’t just pick channels at random. Think about how and when you’ll use each one.

  • Start with your “warmest” channel: Where are your prospects most responsive? For many, that’s still email.
  • Plan your sequence: Decide when to switch channels. For example:
    • Day 1: Email
    • Day 3: LinkedIn connect (if no reply)
    • Day 6: Follow-up email
    • Day 10: SMS nudge (if appropriate)
  • Set clear rules: If they reply on any channel, stop the sequence everywhere. Avoid awkward double-messaging.

What to ignore: Don’t try to use every channel just because you can. If SMS feels weird for your audience, skip it.

Step 3: Build Your Campaign in Experiense

Now’s the time to take those plans into Experiense and set things up. Here’s how to do it without losing your mind:

3.1 Create a New Multi Channel Campaign

  • In the dashboard, go to “Campaigns” and pick “Multi Channel.”
  • Name it something you’ll recognize later (not “Test Campaign 47”).

3.2 Import or Sync Your List

  • Upload your cleaned CSV, or connect your CRM.
  • Double-check field mapping—especially for LinkedIn and phone numbers.

3.3 Draft Channel-Specific Messages

  • Email: Keep it short and personal. No long intros—get to the point.
  • LinkedIn: Go lighter; connection requests shouldn’t read like sales pitches.
  • SMS: Only if you really have permission. Be concise and non-intrusive.
  • Personalize with merge fields (but check for weird formatting).

3.4 Set Up the Sequence

  • Drag and drop your steps: “Send email,” “Wait 2 days,” “Send LinkedIn invite,” etc.
  • Add delays that make sense. Nobody likes 3 messages in 3 minutes.
  • Use “if/then” logic for replies—Experiense can pause future steps if someone replies.

3.5 Set Safeguards

  • Limit daily sends to avoid spam filters.
  • Make sure opt-out links or instructions are clear for each channel.
  • Test with a small batch first—don’t blast your whole list on day one.

Step 4: Launch, Monitor, and Adjust

Don’t just “set it and forget it.” The real work starts after you hit send.

4.1 Watch the Metrics

Experiense gives you open rates, click rates, reply rates, and channel-specific stats.

  • Email: Opens and replies matter. Ignore “delivered” as it doesn’t tell you much.
  • LinkedIn: Connection acceptance and replies are key. Ignore “profile views.”
  • SMS: Replies are all that matter. Don’t obsess over delivery stats.

What to watch out for: - High bounce rates? Your list needs more cleaning. - Low open rates? Subject lines might stink, or you’re hitting spam. - No replies? Your message is off, or you’re reaching the wrong people.

4.2 Tweak and Test

  • Change one thing at a time: subject line, message copy, send time, or channel order.
  • Don’t trust “best practices”—your audience is unique.
  • Remove underperforming steps (e.g., if your SMS nudge never works, stop sending it).

4.3 Manage Replies (and Opt-Outs) Across Channels

  • Experiense can thread replies from multiple channels into one inbox. Use this—don’t juggle tabs.
  • When someone says “not interested,” mark them as opted-out everywhere. Don’t keep chasing.
  • Set up alerts for replies so you don’t miss hot leads.

Step 5: Keep It Human

Automation is great—until it feels robotic. Multi channel outreach only works if people feel like you’re talking to them, not at them.

  • Personalize wherever possible, but don’t fake it (“I see you went to Harvard” is overdone).
  • Respond to replies quickly—automation gets you in the door, but humans close deals.
  • Don’t pester. If someone ghosts you after two touches, maybe it’s not the right time.

What Works, What Doesn’t, and What to Ignore

Works: - Tight, relevant lists and messages. - Respecting reply signals; stopping when asked. - Multi channel when it fits your audience.

Doesn’t: - Copy-pasting the same message everywhere. - Over-automating and losing the personal touch. - Adding channels just to look sophisticated.

Ignore: - Hype around “AI-generated sequences.” Use your own voice. - Vanity metrics like “impressions” or “profile views.” Focus on replies and real engagement. - Overly complex flows. The simpler, the better (and easier to fix).

Keep It Simple and Iterate

Multi channel outreach in Experiense isn’t about being everywhere—it’s about being where it matters for your audience. Start with what you know, keep your lists tight, don’t overthink the tech, and pay attention to real replies. The rest is just noise.

Try one campaign. Watch what happens. Adjust and try again. That’s how you actually get higher engagement—no hype, just honest work.