If you’re running outreach campaigns—whether to book sales calls, grow a newsletter, or just get your product in front of more people—you already know that getting attention is hard. The old “spray and pray” method doesn’t work, and most software just piles on more features and buzzwords instead of making your life easier.
This guide is for marketers, founders, and anyone tired of juggling a dozen tools just to send some decent emails, texts, or DMs. We’ll cut through the noise and show you how to actually use Bhuman to run multi channel outreach that people notice (without burning your list or annoying your prospects).
Why Multi Channel Outreach? (And What to Watch Out For)
Let’s get real: nobody’s glued to one inbox. Email, LinkedIn, SMS, even WhatsApp—people split their attention. If you stick to one channel, you’ll miss a chunk of your audience. But if you hit every channel like a robot, you’ll get blocked or ignored.
What works:
- Reaching people where they actually hang out.
- Following up across channels without being repetitive.
- Personalizing just enough to not sound like a bot.
What doesn’t:
- Spamming the same message everywhere.
- Overcomplicating your stack with 10+ tools.
- Blindly trusting “AI personalization” (it’s usually not as smart as advertised).
Step 1: Get Your Strategy Straight Before You Touch a Tool
Bhuman (like any outreach platform) will only amplify what you put in. If your list is junk or your messaging is generic, no amount of automation will save you.
Know Your Audience
- Who are you reaching? (Real people, not just “decision makers.”)
- Where do they spend their time? (LinkedIn? Email? SMS?)
- What do they actually want or need?
Define Your Goal (And Be Specific)
- Booking demos?
- Getting replies?
- Just brand awareness?
If you can’t measure it, you’ll just be spinning your wheels.
Pro tip:
Don’t try to “do everything.” Pick 2-3 channels max to start. More channels = more complexity, not always more results.
Step 2: List Building—Quality Over Quantity
Forget buying giant lists. The days of mass-blasting 10,000 strangers are over. You want small, targeted lists of real people who might actually care.
- Clean your data. Remove outdated emails, duplicate contacts, and folks outside your target.
- Segment by something meaningful—industry, title, location, recent activity.
- Enrich with details that make personalization easy (first name, company, relevant trigger event).
What to ignore:
Fancy “AI list builders” that scrape random names. They’ll just fill your pipeline with ghosts.
Step 3: Set Up Your Channels in Bhuman
Here’s where Bhuman can actually help—if you keep it simple. The platform lets you send outreach via email, SMS, LinkedIn, and video messages from one place. But don’t get carried away.
Connecting Channels
- Email: Use a dedicated sending domain to protect your main brand. Warm it up first; don’t just start blasting.
- LinkedIn: Connect your account. Be careful—LinkedIn’s pretty strict. Don’t push the daily limits.
- SMS/WhatsApp: Only use if you have explicit opt-in. Otherwise, expect angry replies or worse.
- Video messaging: Bhuman’s big selling point is AI-generated personalized videos. More on that below.
Pro tip:
Start with just one or two channels. If you’re new to multi channel, email + LinkedIn is usually enough. Only add SMS or video when you’re seeing replies.
Step 4: Build Sequences That Don’t Annoy People
Here’s where most outreach falls apart. “Multi channel” doesn’t mean “repeat yourself everywhere.” It means each touchpoint adds value or context.
Map Your Sequence
- Initial touch:
- Email: Short, personal, not a pitch deck.
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Or LinkedIn connect: Short note, maybe reference something specific.
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Follow-up (1–2 days later):
- Switch channels—if you started with email, try LinkedIn DM.
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Or follow up on the same channel with a new angle.
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Second follow-up (3–5 days later):
- If no reply, consider a personalized video (Bhuman’s AI video tool is actually decent if you script it well).
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Or a quick SMS (if you have permission).
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Last nudge:
- A value-add: share a resource, invite to an event, or just say “if now’s not the right time, let me know.”
Don’t:
- Send “just bumping this up” emails endlessly.
- Repeat the same pitch on every channel.
- Use “Re: my previous message” as a subject line unless you’re already in a real conversation.
Pro tip:
Space out your messages. Give people time to breathe. A 1–2 day gap is plenty.
Step 5: Personalization That Isn’t Fake
Bhuman’s claim to fame is AI-powered personalized video. Here’s the deal—it can be impressive if you use it right. But people can spot generic “personalized” messages from a mile away.
What works:
- Use real first names, company names, and a detail that shows you did 10 seconds of research.
- In video, keep it under 45 seconds. Mention something specific (recent news, shared connection, etc.).
- For text/email, use merge fields sparingly—one or two per message.
What doesn’t:
- Overly generic “Hey [First Name], I saw [Company Name] just did [Random Event]!” It’s obvious and gets ignored.
- Relying on AI to write your whole message. Use it to help, not to replace your voice.
Ignore:
- Templates that promise “10x engagement.” If everyone uses the same script, prospects get numb.
Step 6: Monitor, Adjust, and Don’t Trust Vanity Metrics
Open rates and “engagement scores” look nice, but replies and actual conversations are what matter. Bhuman gives you dashboards, but don’t drown in data.
Track: - Positive replies (not just any reply) - Meetings booked - Unsubscribes and opt-outs (high numbers = rethink your approach)
Don’t obsess over: - Open rates (too many variables: Apple Mail privacy, bots, etc.) - Clicks, unless you’re sharing genuinely useful links
Pro tip:
If you’re not getting replies after 2–3 sequences, stop and rethink your messaging or list. Don’t just crank up the volume.
Step 7: Keep It Human (Even When Using AI)
The more automated you get, the more important it is to sound like a real person. People want to deal with people, not robots.
- Write like you talk.
- Don’t be afraid to show some personality (within reason).
- If someone replies, respond yourself—don’t hand it off to a bot.
What to ignore:
- Promises that “AI does it all for you.” You still need to check your messages, tweak your scripts, and actually talk to people.
Wrapping Up: Make It Simple, Ship, and Iterate
Multi channel outreach in Bhuman doesn’t need to be a science project. Start with a clear goal, a focused list, and a simple sequence across 1–2 channels. Personalize where it counts, watch what actually gets replies, and adjust as you go.
Don’t fall for the hype—no tool will fix bad targeting or lazy messaging. But if you keep it simple, stay human, and use automation to help (not replace) real connection, you’ll see real engagement. Test, tweak, and don’t be afraid to cut what isn’t working. That’s how you win, no matter what platform you use.