If you’re running marketing campaigns across email, chat, and maybe even social, you know things can get chaotic fast. Spreadsheets don’t cut it. Tasks get missed. Follow-ups slip. If you’re nodding along, this guide’s for you. I’ll walk you through how to actually use Rogerroger to keep your multi channel campaigns running smoothly—and, more importantly, get more people to take action.
No hype, no nonsense. Just what works, where things get messy, and what to avoid.
Why Multi Channel Campaigns Matter (and Why They’re a Pain)
Let’s be real: customers aren’t hanging out in just one place. If you’re only emailing, you’re missing folks who prefer chat, SMS, or even LinkedIn. Multi channel campaigns—where you hit people on several platforms—almost always convert better when done well.
But the “done well” part is where most teams trip up:
- Messages get duplicated or sent to the wrong folks.
- Some channels are ignored because they’re clunky to manage.
- Follow-ups fall through the cracks.
- It’s hard to see what’s actually working.
Rogerroger tries to solve this by bringing all your channels and workflows under one roof. But, like any tool, it’s only as good as the way you use it. Here’s how to get the most out of it.
Step 1: Map Out Your Channels and Audience
Before you go clicking around in Rogerroger, get clear on two things:
-
Which channels do your customers actually use?
Don’t waste time on Twitter DMs if your audience is glued to WhatsApp. Pick your top 2-3 channels. -
How do people move through your funnel?
Think: Email → Chat follow-up → Phone call, or whatever makes sense for your world.
Pro tip:
Keep it simple. More channels don’t always mean better results. Spreading yourself too thin is a surefire way to botch campaigns.
Step 2: Set Up Channels in Rogerroger
Rogerroger lets you connect a bunch of channels: email accounts, chat tools like Slack or WhatsApp, and sometimes even your CRM. Here’s the honest rundown:
- Email is easy. Connect your main inboxes in minutes.
- Chat/SMS integration is hit-or-miss. Some tools (like WhatsApp) need extra steps or third-party plugins. If something’s a pain, decide if it’s worth it.
- Social media? Rogerroger isn’t a full-on social media manager. You can track some messages, but don’t expect miracles.
How to actually do it: - Go to “Integrations” in Rogerroger. - Connect each channel you mapped in Step 1. - Test each one—send yourself a message to make sure it lands where it should.
What to ignore:
Don’t bother connecting every possible channel “just in case.” Integrate what you’ll actually use.
Step 3: Build a Campaign Workflow That Fits Reality
This is where most people overcomplicate things. Rogerroger gives you templates, but they’re just starting points. What matters is making sure the workflow matches how your team really works.
Key parts to set up:
- Campaign triggers: What starts your campaign? (e.g., a new lead signs up, a webinar ends)
- Message sequences: What goes out, when, and on what channel? Map this visually.
- Tasks and follow-ups: Assign who does what, especially for manual steps (like a phone call).
- Automatic vs. manual: Automate the repetitive stuff; keep the personal touch where it matters.
Pro tip:
Write sequences in plain language first before building them in Rogerroger. If it’s confusing on paper, it’ll be chaos in the tool.
What usually goes wrong: - Trying to automate everything. Some steps need a human touch. - Forgetting about timing—don’t blast people at 2 a.m. unless you’re selling insomnia cures.
Step 4: Segment and Target Your Audience
Blasting everyone with the same message? That’s lazy marketing, and it tanks conversion.
Rogerroger lets you tag and segment contacts based on behavior, source, or whatever data you have. Use it:
- Segment by channel preference. Email-first vs. SMS-first, etc.
- Segment by engagement. Who opened, clicked, or replied?
- Segment by funnel stage. New lead vs. repeat customer.
How to do it: - Import your contact lists. - Set up tags or rules (e.g., “clicked webinar link”). - Build your campaign around these segments—don’t just send one-size-fits-all blasts.
What to ignore:
Don’t get lost in micro-segments unless you have a massive list and lots of time. Most teams see real gains just by splitting “engaged” vs. “not engaged” contacts.
Step 5: Create (and Test) Your Messages
Here’s where people get clever—and often, too clever for their own good. Fancy HTML emails or emoji-filled texts won’t save you if your message is confusing or irrelevant.
Best practices in Rogerroger:
- Write like a human. Skip the corporate lingo.
- Personalize when it matters. Use merge fields for names, but don’t force it everywhere.
- Keep it short. Especially for SMS or chat.
- Test every channel. Messages look different in email vs. WhatsApp.
Pro tip:
Send test messages to yourself and a colleague. Check for awkward formatting, missing links, or cringe-worthy typos.
What to avoid:
Don’t rely on Rogerroger’s templates without editing. They’re a starting point, not a finished product.
Step 6: Launch, Monitor, and (Actually) Follow Up
Ready to hit send? Don’t just launch and pray.
What to do in Rogerroger: - Schedule sends for the best times (think time zones). - Monitor replies and bounces. Rogerroger tracks these, but you still need to pay attention. - Assign follow-ups. If someone replies, route it to the right team member—don’t let hot leads sit around.
What usually gets missed: - Following up more than once. Most conversions happen after the second or third nudge. - Not tracking “dead” leads—Rogerroger can help you mark contacts to avoid bugging them endlessly.
Pro tip:
Set daily review tasks in Rogerroger so nothing falls through the cracks. Automation is great, but humans still need to check in.
Step 7: Track Results and Adjust
Here’s the unsexy truth: your first campaign probably won’t crush it. That’s normal. The trick is to learn and tweak.
What to track in Rogerroger: - Open and click rates by channel. - Replies and conversions (actual responses or sales). - Drop-off points—where are people ghosting you?
How to use the data: - Double down on channels that work; cut the ones that don’t. - Refine your message based on real replies, not wishful thinking. - Don’t obsess over vanity metrics (like open rates) at the expense of real actions.
What to ignore:
Don’t let “analysis paralysis” stop you from running campaigns. Track a few key numbers, make one change at a time, and move on.
What Works, What Doesn’t, and What to Watch Out For
What Actually Works
- Simple, clear workflows.
- Segmented, relevant messages.
- Consistent follow-up—don’t give up after one try.
- Reviewing results and tweaking, not just “setting and forgetting.”
What Usually Flops
- Overcomplicating with too many channels or segments.
- Letting automation replace real human follow-up.
- Ignoring feedback from actual customers (not just the dashboard).
- Connecting channels you’ll never use “just because.”
What to Ignore
- Fancy integrations you don’t need.
- Overly detailed reporting unless you’re running huge campaigns.
- The idea that there’s a “perfect” workflow—there isn’t.
Wrapping Up: Keep It Simple, Iterate Fast
Managing multi channel campaigns in Rogerroger isn’t rocket science, but it does take discipline. Set up only what you’ll actually use. Test your messages. Follow up more than you think you should. And, above all, don’t get bogged down chasing the perfect setup.
Start simple, ship something, and tweak it as you go. That’s how you get real conversion—no magic tricks required.