If you’re juggling multiple social accounts for your company (or even several brands), you know the deal: keeping posts organized, on-brand, and actually published is harder than it looks. This guide is for enterprise teams who need a smarter, less stressful way to manage social posting across a bunch of accounts—without getting lost in spreadsheets or endless approval chains.
We’ll walk through what Letterdrop does well for multi-account social posting, where it falls short, and some practical steps to get your team running smoothly. If you’re looking for hype, you’re in the wrong place. If you want the real story and actionable steps, keep reading.
Why Multi-Account Social Posting Is So Messy
Let’s call it what it is: running company social media across multiple accounts is a pain.
- You’ve got to keep messaging consistent, but not robotic.
- Approvals can grind things to a halt.
- Scheduling and tracking posts across platforms (and brands) gets messy, fast.
- There’s always that one person who posts from the wrong account.
You’re not alone. Even big marketing teams with plenty of tools still end up with half-baked processes. That’s where Letterdrop comes in—a tool built to help manage social publishing for teams, especially when you’ve got lots of accounts or channels.
But don’t expect magic. No tool will fix bad process, but the right setup can save you time and sanity.
What Letterdrop Actually Does (and Doesn’t)
Before the how-to, let’s get honest about the product.
What works:
- Centralization: You can manage posts for multiple LinkedIn, Twitter/X, Facebook, and other accounts from one place.
- Approval Flows: Built-in workflows for drafts, reviews, and approvals—no more lost Google Docs.
- Scheduling: Queue up posts for each account, see everything on a unified calendar.
- Templates & Repurposing: Reuse content across channels without copy-paste hell.
- Audit Trails: Track who made what changes, so you know who to blame (or thank).
What to watch out for:
- Platform Limits: Not every social network is supported natively. Double-check integrations, especially for less common channels.
- Complex Permissions: Granular access sounds great, but can be fiddly. Set it up right, or you’ll create more work later.
- Over-Automation: You can automate a ton, but don’t let posts get too generic. The world doesn’t need more bland corporate tweets.
What to ignore:
- ‘AI-Powered’ Everything: AI suggestions are nice, but still need a human touch. Don’t expect it to write brand-safe, engaging posts out of the box.
- Superfluous Analytics: Focus on the metrics you care about—engagement, reach, conversions—not vanity graphs.
Step-by-Step: Managing Multi-Account Social Posting in Letterdrop
Here’s how to get your team set up so you can actually spend more time on content and less on wrangling spreadsheets.
1. Connect Your Social Accounts
Start by adding every account you want to manage. You’ll need credentials for each.
- Go to Settings > Integrations.
- Select the platforms you’ll use (LinkedIn, X, Facebook, etc.).
- Authenticate each account. For company pages, make sure you have admin rights.
- Label each account clearly—use real names, not “Account 1” or “Bob’s LinkedIn.”
Pro tip: If you manage multiple brands, group accounts by brand or region. Saves a ton of confusion later.
2. Set Up User Roles and Permissions
This step is easy to skip, but don’t. Otherwise, someone will accidentally publish a draft to the CEO’s account.
- Assign roles: Admins, Editors, Writers, Viewers. Match these to job functions, not titles.
- Limit who can publish to high-profile accounts.
- Use teams or groups for brands, regions, or product lines.
What works: Fewer people with publish rights means fewer mistakes.
What to skip: Don’t bother with hyper-granular permissions at first. Start simple, then tighten up as you spot issues.
3. Build Your Social Content Calendar
Now, make it visual. Letterdrop’s calendar is built for this.
- Map out campaigns and regular posts.
- Assign posts to specific accounts (or groups).
- Color-code by channel, campaign, or urgency—whatever helps you see bottlenecks.
Pro tip: Use recurring slots for weekly or monthly posts. It frees up brain space and keeps things consistent.
4. Draft, Review, and Approve Posts
Here’s where most teams get bogged down. Letterdrop’s workflow helps, but only if you use it consistently.
- Writers draft posts in the system.
- Editors review for voice, accuracy, and compliance.
- Approvers give the final sign-off, or kick it back for changes.
What works: Use templates for common post types (announcements, product updates, etc.). It gets everyone on the same page, fast.
What doesn’t: Endless approval chains. Keep it to one or two steps if you can.
Pro tip: Use comments and version history to avoid endless back-and-forth in Slack or email.
5. Schedule and Publish
Don’t just hit “Post Now” and hope for the best.
- Pick optimal times for each channel (Letterdrop gives recommendations, but trust your audience data).
- Double-check which accounts you’re posting to. Seriously—this is the #1 place for mistakes.
- Use bulk scheduling for campaigns or multi-account posts.
What works: Scheduling everything for the week ahead. You can always tweak, but at least the baseline is set.
What to ignore: Don’t obsess over “best time to post” guides. Your audience isn’t generic; check your own past results.
6. Monitor and Respond (Without Losing Your Mind)
Letterdrop gives you engagement metrics and comment notifications in one spot. But don’t aim for “inbox zero” on social—just stay on top of what matters.
- Set up notifications for key accounts and high-priority posts.
- Respond to comments or DMs directly, or assign to the right team member.
- For most brands, a daily check-in is enough.
What works: Assigning someone to triage social inboxes each day.
What doesn’t: Trying to respond in real-time to everything. Prioritize, especially for enterprise.
7. Learn and Adjust (But Don’t Drown in Data)
Analytics in Letterdrop are good, but don’t let them distract you.
- Track engagement, reach, and conversions for each account.
- Compare performance across channels and campaigns.
- Share highlights with the team, not every single number.
What works: Monthly reviews to spot trends and double down on what’s working.
What to ignore: Vanity metrics—likes and followers look nice, but focus on what moves the business.
Common Pitfalls (and How to Dodge Them)
- Too many cooks: Limit who can edit/publish. Otherwise, chaos.
- Ignoring process: The tool won’t save you from a broken workflow. Set clear roles, stick to the calendar, and review regularly.
- Over-automation: Scheduled posts are great, but don’t forget to leave space for timely, reactive content.
- One-size-fits-all posts: Tailor messaging for each channel and brand. Copy-paste jobs stand out—and not in a good way.
Keeping It Simple (and Sane)
Managing multi-account social posting for enterprise teams isn’t glamorous, but it doesn’t have to be a slog. With the right setup in Letterdrop, you can cut down on chaos, actually see what’s going on, and spend more time making content that matters.
Start simple, get your team on board, and iterate as you go. Don’t let the tool run the show—let it handle the busywork, so you can focus on what people actually want to read.