If you’re running B2B sales or marketing, LinkedIn’s probably your main stage. You need ways to actually get seen, start conversations, and move the needle on your go-to-market (GTM) plans. Automation tools promise a lot—most don’t deliver. But a few, like Lempod, can help if you use them right. Here’s how B2B teams actually put Lempod to work (and what to skip).
The Real Problem: LinkedIn Is Noisy
Let’s be real: LinkedIn’s crowded. Even good posts barely reach your network. The algorithm rewards engagement, not necessarily quality or relevance. So unless you get quick likes and comments, your stuff vanishes.
You’ve got SDRs posting, founders posting, your product team trying thought leadership—everyone’s shouting into the void. You want your team’s content to get noticed, but you don’t want to look fake or spammy.
That’s where Lempod comes in. It’s a browser extension that helps boost your LinkedIn posts by getting real engagement from other users (usually organized in “pods”). Used wisely, it can help B2B companies get their GTM messages out and actually seen.
But it’s not magic. Here’s what actually works.
1. Use Case: Getting More Eyes on Launches or Announcements
How it works:
You’ve got a new product, a feature, or a partnership. You want as many people as possible—especially prospects and industry folks—to see it in their LinkedIn feeds. Normally, even a killer post from your CEO might get single-digit likes and go nowhere. Lempod helps by getting your first 20–40 likes and comments in the first hour. The LinkedIn algorithm takes that as a signal and shows your post to more people.
What works well:
- Use Lempod to coordinate engagement from employees, partners, or industry peers—especially in the first hour after posting.
- Keep comments real. Don’t use generic “Great post!”—it’s obvious and hurts credibility.
- Time it for when your target audience is active (usually weekday mornings).
What doesn’t:
- Don’t rely on Lempod for every post. Use it for big moments—overuse can tank your authenticity.
- Avoid pods full of randoms outside your industry. If the engagement isn’t relevant, it looks fake.
Pro tip:
Pre-write a few authentic comments for your team to use (customize for each person). It saves time and looks a lot better.
2. Use Case: Helping SDRs and AEs Build Credibility
How it works:
Outbound sales on LinkedIn is tough—buyers ignore cold messages from reps with empty or inactive profiles. Lempod helps your SDRs and AEs get more engagement when they share value-add content (tips, industry news, personal stories). More visible posts = more profile views = warmer outreach.
What works well:
- Use pods with your own sales team, marketers, and even friendly customers.
- Focus engagement on posts that show expertise—not just product pitches.
- Rotate who gets boosted each week to avoid patterns LinkedIn might flag.
What doesn’t:
- Don’t try to “game” LinkedIn by boosting every trivial post. Quality over quantity.
- Avoid joining public pods with strangers—it’s obvious when engagement comes from outside your network.
Pro tip:
Have your team spend five minutes a day genuinely engaging with each other’s content, with or without Lempod. It works better than automated pods alone.
3. Use Case: Warming Up GTM Campaigns and Event Promotion
How it works:
Launching a new GTM campaign, webinar, or event? Organic reach is hard. Lempod can help get your posts in front of your target list and increase sign-ups or demo requests.
What works well:
- Use Lempod to coordinate cross-functional engagement (sales, marketing, leadership).
- Combine with tagging relevant companies or people—Lempod boosts visibility, tags drive targeted attention.
- Run a “pod sprint” leading up to your event—focus your engagement efforts for one to two weeks.
What doesn’t:
- Don’t expect Lempod alone to fill your event. It’s a visibility tool, not a miracle worker.
- Don’t tag random people just to get reach; it’s annoying and can backfire.
Pro tip:
Pair Lempod boosts with direct outreach (“Hey, saw you liked our post—thought you might be interested in this webinar”). It feels less cold and gets better results.
4. Use Case: Supporting Thought Leadership (Without Looking Silly)
How it works:
You want your founders, execs, or subject-matter experts to look like they know their stuff, not like they’re talking to themselves. Lempod can give legit posts the initial traction they need.
What works well:
- Use pods with a tight group—ideally people who know and respect each other.
- Encourage genuine discussion in comments. Ask follow-up questions, add perspectives—not just “Well said!”
- Mix Lempod-boosted posts with regular, unboosted activity to keep things natural.
What doesn’t:
- Don’t try to fake viral status. If a post gets 50 likes in 5 minutes and then nothing, it’s a red flag.
- Don’t boost hot takes or controversial stuff just for engagement. It can attract the wrong crowd.
Pro tip:
Use Lempod to help strong posts get a fair shot, not to prop up weak content. If the post isn’t valuable, no amount of engagement will save it.
5. Use Case: Fostering Employee Advocacy (Without Forcing It)
How it works:
You want employees sharing company updates, wins, or industry insights, but most are nervous or don’t know what to say. Lempod can help their first posts get traction, which builds confidence.
What works well:
- Onboard new employees to your pod and give them starter templates for posts and comments.
- Celebrate when someone’s post gets engagement—it encourages more sharing.
- Keep pods small and focused. Bigger isn’t better; relevant engagement means more.
What doesn’t:
- Don’t “require” people to participate. Forced advocacy reads as corporate and inauthentic.
- Don’t use pods for sensitive HR or internal updates—those shouldn’t be widely public anyway.
Pro tip:
Track what types of posts get real engagement (comments from people outside your company). Double down on those topics.
What to Ignore (And What to Watch Out For)
- Ignore “growth hacks” that promise viral reach overnight. Lempod is a boost, not a shortcut to being interesting or relevant.
- Don’t join random public pods. These are often full of unrelated people and can actually hurt your reputation on LinkedIn.
- Watch your ratios. If every post gets exactly 20 likes and 5 comments at the same time, people notice—and so can LinkedIn’s algorithm. Mix it up.
- Don’t think Lempod replaces real networking. It’s a tool, not a strategy. You still need to do the hard work of building relationships and sharing good ideas.
How to Get the Most from Lempod: Practical Tips
- Start with a private pod. Invite your sales, marketing, and leadership teams. Keep it small and relevant.
- Set clear rules. Only boost posts that are genuinely useful or interesting. No spam, no forced participation.
- Schedule boosts around key GTM moments. Launches, webinars, big updates—save your boosts for when they matter.
- Rotate who gets boosted. Don’t just focus on execs; let SDRs, marketers, and others take turns.
- Monitor results honestly. Track views, likes, and—most importantly—conversations started. If you’re not seeing real outcomes, change your approach.
Keep It Simple, Iterate, and Don’t Get Greedy
Used right, Lempod can help B2B teams get seen and start real conversations on LinkedIn. But don’t overthink it—and definitely don’t overdo it. Start small, focus on posts that matter, and keep your engagement genuine. If it feels forced, it probably is. LinkedIn rewards real connections, not shortcuts. Use tools like Lempod as an assist—not a crutch—and you’ll get more out of your GTM efforts without looking desperate.