If you’re in B2B sales or marketing, you know the pain: anonymous website visitors, deals slipping through the cracks, and endless tools that promise “hot leads” but mostly just drain your budget. If you’re eyeing Leadinfo as your go-to-market (GTM) solution for lead generation in 2024, this guide is for you. We’ll cut through the fluff, look at where Leadinfo shines (and where it doesn’t), and stack it up honestly against other top options.
What Leadinfo Actually Does (and What It Doesn’t)
Leadinfo is a B2B lead generation tool that identifies anonymous companies visiting your website. It does this by matching IP addresses to business profiles. The idea: instead of guessing who’s hitting your site, you get a dashboard of real company names, locations, and company details—plus a way to score, tag, and trigger follow-ups.
Here’s what Leadinfo does well:
- Shows you which companies visit your website—not just random web traffic, but actual businesses.
- Provides company details like size, industry, and contact data (sometimes).
- Integrates with CRM tools (like HubSpot, Salesforce, Pipedrive) so you can feed leads straight into your sales pipeline.
- Offers filtering and notifications so reps don’t waste time chasing junk leads.
But here’s what it doesn’t do:
- It can’t identify specific people (e.g., “Jane Doe at Acme Inc.”), just the company.
- It’s not a cold email tool or marketing automation platform—it’s about surfacing who to contact, not actually contacting them.
- Coverage can be spotty outside Europe—more on that in a bit.
Who Should Actually Use Leadinfo?
Leadinfo is best for B2B teams with decent website traffic and a clear target customer profile. If you’re selling to businesses (not consumers), and you have sales or marketing folks ready to act on new leads, Leadinfo can help.
It’s probably not for you if:
- Your traffic is mostly B2C or too low to matter.
- You want contact-level data or full-blown marketing automation.
- You already have a similar tool (like Leadfeeder or Albacross) and are happy with it.
Core Features: What’s Useful, What’s Meh
Let’s break down the essentials.
1. Company Detection
- Works well in Western Europe. Coverage is solid in countries like the Netherlands, UK, and Germany. In the US, results are mixed—smaller companies and those behind VPNs might slip through.
- Shows company name, size, sector, and website. You’ll see visit frequency, pages viewed, and sometimes company LinkedIn links.
- No personal emails or phone numbers. If you want actual contacts, you’ll need another tool.
2. Lead Scoring and Filtering
- Custom filters are easy. Filter by company size, industry, location, or visit behavior.
- Lead scoring is manual. You decide what matters—there’s no AI magic here, but sometimes that’s better. Less guesswork.
3. Integrations
- CRM sync is straightforward. HubSpot, Salesforce, Pipedrive, and more. The integration is usually a one-time setup.
- Slack and email notifications. Get pinged when target accounts visit. Simple, but effective.
- Zapier support. If you want to get nerdy and automate, you can.
4. Collaboration Tools
- Tag and assign leads to team members. Helpful if you’ve got a sales crew.
- Notes and activity tracking. Not a replacement for a CRM, but handy for quick context.
5. Pricing
- Transparent, but can add up. Starts around €59/month for smaller sites. Price scales with traffic and features.
- No long-term contracts. Month-to-month, cancel anytime. No hidden fees.
What’s Actually Good About Leadinfo?
- Fast, clean interface. You’re not fighting with the software to get basic answers.
- Doesn’t overpromise. They’re upfront about what you can and can’t get.
- Low learning curve. Most people are up and running in a day.
- Good for privacy. No creepy personal data—just company info, which is far less likely to land you in GDPR hot water.
Where Leadinfo Falls Short
Let’s be honest—no tool does it all.
- No contact-level data. If you want to know who at Acme Inc. visited, not just that they visited, you’ll need an add-on or a different tool.
- Hit-or-miss data outside Europe. US coverage is OK but not amazing, and APAC is weaker. If your market is global, check your traffic in the free trial before you commit.
- No built-in outreach. It won’t send emails or run ad campaigns. You’ll still need to do the work (or plug into other tools).
Leadinfo vs. Leadfeeder, Albacross, and Others
Here’s the straight talk. These tools are all working off the same basic playbook: match website visitors to company data using IP lookup. The main differences boil down to interface, integrations, pricing, and geographic coverage.
Leadinfo vs. Leadfeeder
- Data coverage: Comparable in Europe. Leadfeeder claims better US data, but results are mixed.
- Integrations: Both solid. Leadfeeder leans more into Google Analytics.
- Pricing: Similar, though Leadfeeder’s free tier is more limited.
- Interface: Leadinfo is less cluttered, in my opinion.
Leadinfo vs. Albacross
- Data: Albacross has a bigger push in Scandinavia and Eastern Europe.
- Contact details: Albacross sometimes bundles contact info (at extra cost), but accuracy varies.
- UX: Leadinfo is simpler, less upselling.
- Pricing: Both scale with traffic; Albacross offers more “all-in-one” plans, but you pay for it.
Leadinfo vs. Clearbit Reveal
- Data: Clearbit leans heavily US; coverage is strong for SaaS, tech, and startups.
- API and enrichment: Clearbit’s API is powerful if you want to build custom stuff, but it’s pricier and more technical.
- Simplicity: Leadinfo is easier for teams who want plug-and-play, not developer-heavy setups.
Leadinfo vs. Visitor Queue, Snitcher
- All use similar tech. The differences are in interface and support.
- Pricing is all over the place. Always check the fine print—some charge per “identified” company, some per visit.
Pro tip: Always run the trial side-by-side on your own site. Check which tool actually finds your target accounts. Don’t just trust the feature list.
How to Get the Most Out of Leadinfo (Step-by-Step)
If you’re going to invest in Leadinfo, here’s how to make it count:
- Set up the tracking script.
- Drop the Leadinfo code on your site. It’s a 5-minute job for your web admin.
- Define what a good lead looks like.
- Are you hunting for companies over 50 employees? Certain industries? Get clear, or you’ll drown in data.
- Build your filters and notifications.
- Filter out ISPs, bots, and tire-kickers. Set alerts for “dream” accounts or repeat visitors.
- Connect your CRM.
- Push hot leads straight to sales, so nobody drops the ball.
- Assign leads and follow up fast.
- Don’t let leads sit around. Have sales or SDRs reach out with something relevant (not spammy).
- Review performance monthly.
- Check which leads convert, which filters are working, and prune the rest.
What to ignore: Don’t obsess over every visit. Focus on the companies who fit your ideal customer profile and show real intent (multiple visits, deep pages).
The Bottom Line: Should You Buy Leadinfo?
If you need a straightforward way to spot which businesses are hitting your site—and you’re focused on Europe—Leadinfo is a solid bet. It does exactly what it promises, without a lot of bells, whistles, or B.S. But it won’t magically turn anonymous traffic into booked meetings. You’ll still need to put in the work: filtering, following up, and experimenting.
Try it out, see what companies pop up, and keep your setup simple. Iterate as you go. No tool is going to save your pipeline overnight, but the right one can save you a lot of time chasing ghosts.