If you’re in B2B marketing or sales and tired of vague talk about “go-to-market” platforms, this is for you. We’ll dig into what Konnecto’s B2B GTM software actually does, where it shines, where it’s just okay, and how it stacks up against other players. No hype, no buzzwords—just the facts and some real talk about what’s worth your time (and money).
What Is Konnecto, Really?
Konnecto pitches itself as a B2B go-to-market (GTM) intelligence platform. In plain English: it helps companies figure out where and how to reach their target business buyers by surfacing behavioral data and actionable insights. The idea is to get ahead of competitors by understanding the “why” behind buyer actions, not just the “what.”
You’re not looking at another CRM or email tool. Konnecto is about upstream strategy—where to spend your marketing dollars, which channels actually drive pipeline, and why buyers choose you (or don’t).
Who Should Actually Care?
- Mid-size to large B2B companies: If you have a real marketing budget and multiple channels to manage, this is for you.
- Growth marketers and GTM teams: Especially those who need to prove ROI on campaigns, or avoid wasting time chasing the wrong prospects.
- Sales leaders: If you want to work smarter, not just harder, on sourcing the right leads.
If you’re a solo founder or super early stage, this is probably overkill—and pricey.
What Does Konnecto Do? (And What Does It Not Do?)
The Good Stuff
- Buyer Journey Mapping: Tracks anonymous buyer research across digital channels before they ever fill out a form. Useful for seeing what’s actually driving interest.
- Competitive Intelligence: Spits out data on where your competitors are winning (and where they’re not). Can help you spot gaps in your own GTM motion.
- Channel Recommendations: Gives practical advice on which channels to double down on—based on real buyer data, not just gut feel.
- Actionable Insights: The output isn’t a 60-page report. You get specific to-dos—think, “Invest more in LinkedIn ads targeting X segment,” not vague hand-waving.
Where Konnecto Falls Short
- No Execution Tools: It won’t run campaigns, send emails, or automate workflows. This is strategy, not hands-on execution.
- Data Can Be a Black Box: Like a lot of analytics tools, sometimes you’ll wonder how it reached its conclusions. If you need full transparency, prepare for some frustration.
- Learning Curve: Not plug-and-play for beginners. Expect to invest time in setup and figuring out which insights are worth acting on.
- Price: Not cheap. There’s no public pricing, but most feedback points to enterprise-level spend.
What To Ignore
- Hyped AI Claims: Yes, it uses AI/ML, but so does everyone else. Don’t expect magic—expect pattern recognition and recommendations based on lots of data.
- “360-Degree View” Marketing: No tool gives you everything. Use this as one input, not the holy grail.
What’s It Like Using Konnecto Day-To-Day?
You log in and land on a dashboard that tries to answer: “Where should we focus next?” Instead of drowning you in vanity metrics, Konnecto highlights:
- Which competitor is gaining traction (and how)
- Where your buyers are researching (by channel and topic)
- What touchpoints move the needle most for conversion
You can drill into segments, see changes over time, and export findings for your team. There are some handy integrations (Slack, Salesforce, some ad platforms), but don’t expect deep workflow automation.
Pro tip: You’ll get the most out of Konnecto if you have someone who can interpret data and push for action. The tool surfaces recommendations, but it’s not a silver bullet. You still need smart humans to make calls.
How Does Konnecto Stack Up Against Top Competitors?
Here’s how Konnecto compares to the usual suspects:
1. 6sense
- What 6sense Does: Predictive analytics for B2B sales and marketing, with a heavy focus on account identification and orchestration.
- How It’s Different: 6sense is much more execution-focused. It’ll help you run multi-channel campaigns based on intent data.
- Where Konnecto Wins: Better at surfacing early-stage, pre-funnel buyer research and competitive moves.
- Where 6sense Wins: More mature integrations, hands-on tools, and a broader ecosystem.
Bottom line: If you want orchestration and ABM at scale, 6sense is stronger. If you need fresh competitive insights and upstream GTM guidance, Konnecto pulls ahead.
2. Demandbase
- What Demandbase Does: All-in-one ABM platform—ad targeting, personalization, analytics.
- How It’s Different: Demandbase wraps targeting and activation together. You can act on insights inside the platform.
- Where Konnecto Wins: Focuses on strategic recommendations, especially around competitor moves and buyer motivations.
- Where Demandbase Wins: End-to-end execution. Also, broader data integrations.
Bottom line: Demandbase is more of a “do everything” tool. Konnecto is for teams who want to sharpen their strategy first and aren’t looking for an all-in-one.
3. Gong (Honorable Mention)
- What Gong Does: Conversation intelligence—analyzes sales calls, emails, and pipeline.
- How It’s Different: Gong helps post-lead, inside the sales process. Konnecto is about pre-lead, market-facing insights.
- Where Konnecto Wins: Broader, earlier view into the market and competitive landscape.
- Where Gong Wins: Deep visibility into sales team performance and deal progression.
Bottom line: Gong and Konnecto aren’t direct competitors, but many teams use both for a full-funnel view.
Where Konnecto Excels
- Competitive Early Warning: If you keep getting blindsided by competitors, Konnecto’s data is genuinely useful.
- Channel Optimization: Tells you which channels to dial up or down, based on real buyer activity—not just last-touch attribution.
- Non-Obvious Insights: Surfaces trends you may not spot in your CRM or Google Analytics.
Where Konnecto Disappoints
- Opaque Methodology: Some users find the “why” behind recommendations unclear. You may need to supplement with your own digging.
- Not for Small Teams: If you don’t have someone to own GTM strategy, you’ll struggle to get ROI.
- No Direct Campaign Activation: It’s not a replacement for your ABM or marketing automation tool.
Pricing and Support
- Pricing: You have to talk to sales. Most reviews peg Konnecto in the same ballpark as other enterprise GTM tools—think five figures, not hundreds per month.
- Support: Mixed feedback. Some report solid onboarding and check-ins, others feel the company is still building out its customer success muscle.
Tips to Get the Most from Konnecto
- Assign an Owner: Someone needs to champion the tool internally, or it’ll gather dust.
- Set Realistic Goals: Use the insights to guide experiments, not as gospel.
- Pair with Execution Tools: It works best when combined with something that can actually run campaigns or automate follow-ups.
- Push for Transparency: Ask your rep for methodology details. The more you understand how the sausage is made, the better.
The Bottom Line
Konnecto is a sharp tool for B2B teams who care about why buyers act, not just what they do. It’s not a magic solution—expect to invest time, money, and brainpower. If you’re looking to outmaneuver competitors and double down on what works, it’s worth a look. Just remember: no tool replaces real-world testing and iteration. Start simple, act on what matters, and don’t get distracted by noise.