If you’re trying to pick a B2B go-to-market (GTM) platform, you already know the sales pitches are all starting to sound the same. “AI-powered,” “seamless integration,” “next-gen.” Yawn. Whether you’re considering Sharefable or any of its rivals, the buzzwords won’t help you hit your revenue targets or save your team time.
This guide is for folks who want a no-nonsense checklist: what actually matters when comparing Sharefable to the rest of the B2B GTM crowd. I’ll call out what’s useful, what’s window dressing, and what you can safely skip. Let’s get into it.
1. Clear, Actionable Data — Not Just More Data
Most platforms promise “data-driven insights.” Sounds good, but here’s the catch: more data isn’t always better. What you want is data you can do something with—without spending all day sifting through dashboards.
What to look for: - Lead quality, not just quantity. Does the platform help you spot which accounts are actually buying, or just fill your CRM with noise? - Signals you can act on. Are intent data, engagement scores, or account activity tied to real actions you can take? Or are they just numbers for your next board slide? - Customization. Can you tweak what matters most to your team, or are you stuck with generic scoring?
Honest take: Sharefable claims to surface “deal-ready” accounts based on real engagement signals. That sounds promising, but don’t just take their word for it—ask to see these workflows in a live demo. Many platforms say they prioritize real buying signals, but end up dumping a firehose of half-baked data in your lap.
2. Integrations That Actually Work
On paper, every GTM platform “integrates” with Salesforce, HubSpot, Outreach, Slack, and whatever else is popular this quarter. In practice, half those integrations are shallow or break the first time you update a field.
What to look for: - Depth, not just breadth. Can you push/pull the data you need, or is it read-only? Are automations possible, or is it just a glorified import/export? - Setup pain. How long does it really take to connect your core systems? Do you need a developer, or can your ops person do it in an afternoon? - Maintenance. Are the integrations reliable, or will your team be chasing sync errors every week?
Pro tip: Ask for customer references who use the same CRM and sales tools as you. If a vendor can’t produce these, that’s a red flag.
3. Usability: Can Your Team Use It Tomorrow?
If your sales and marketing folks need three days of training just to run a report, you’ve already lost. The best B2B GTM platforms get out of the way—they’re intuitive, quick to pick up, and don’t require a certified admin to make changes.
What to look for: - Onboarding time. How quickly can a new user get up to speed? - Everyday workflows. Is the platform built for the way your team already works, or will you have to change your process to fit their tool? - Mobile and remote support. If your team’s in the field or remote, does the platform still work for them?
Honest take: Sharefable positions itself as “built for GTM teams, not just ops.” That’s the right idea, but again, don’t settle for a slick demo—ask to try it yourself, ideally with a real workflow from your business.
4. Account-Based Everything: Hype vs. Reality
You’ll see “account-based” slapped on just about every GTM tool now. In theory, this means coordinated sales and marketing efforts targeted at specific companies. In reality, some platforms just add a filter called “accounts” and call it a day.
What to look for: - True account views. Can you see all activity, engagement, and history for an account in one place? - Cross-team collaboration. Is it easy for sales, marketing, and customer success to work together, or are you stuck emailing spreadsheets? - Personalization at scale. Does the platform help you tailor messaging and campaigns to account specifics, or is it just mail-merge with extra steps?
Ignore: Any “AI account selection” that’s just a fancy name for basic lead scoring. If you can’t see why an account is recommended, it’s probably not that smart.
5. Workflow Automation (That Doesn’t Create More Problems)
Automation can be a lifesaver—or a nightmare if it’s brittle or overcomplicated. The best platforms automate the boring stuff but let you stay in control.
What to look for: - Trigger-based actions. Can you automate common tasks (like assigning leads, sending alerts) based on real signals? - Granular controls. Is it easy to tweak automations, or do you need to open a support ticket every time? - Error handling. What happens when something goes wrong? Can you see what failed and fix it yourself?
Honest take: Sharefable advertises “no-code workflows.” That’s nice, but the devil’s in the details. Some no-code tools are so limited you end up back in spreadsheets anyway. Test drive before you commit.
6. Signal Quality: Can You Trust What It’s Telling You?
There’s a lot of noise in B2B sales data—website visits, email opens, webinar signups. Not all signals are created equal. If your GTM platform counts every click as a buying intent, your team will waste time chasing ghosts.
What to look for: - Source transparency. Can you see where each signal comes from (e.g., LinkedIn, web, email)? - Deduplication and enrichment. Does the platform clean up and enrich account data, or just pass through whatever it finds? - False positives/negatives. Are there ways to filter out junk signals or fine-tune thresholds?
Ignore: Claims of “proprietary intent data” with no explanation. If you can’t trace a signal back to an actual action, it’s just noise.
7. Reporting & Analytics: Useful or Just Pretty?
Dashboards look nice in a demo, but what happens when your CRO asks a tough question? The right platform gives you answers—not just charts.
What to look for: - Custom reporting. Can you slice and dice data by what actually matters to you (industry, stage, rep, etc.)? - Attribution. Can you see which actions, campaigns, or signals actually drove pipeline? - Export options. Can you get the raw data out if you need it, or are you stuck with what’s on-screen?
Pro tip: Ask how often the reporting breaks when your team changes fields or workflows in your CRM. This is a common headache.
8. Pricing: Transparent or “Call Us”?
Let’s be blunt: if you can’t figure out what you’ll pay without a half-hour call, it’s probably expensive. Watch for hidden fees (users, data volume, integrations).
What to look for: - Clear tiers. Is it easy to see what’s included in each plan? - Usage-based pricing. Are you paying for value, or just for seats you don’t use? - Trial or pilot. Can you try before you buy, or is the whole thing locked behind a sales process?
Honest take: Sharefable’s pricing isn’t always front and center. Press them (and any competitor) for a full breakdown—including overages and add-ons—before you sign anything.
9. Support: Real Help or Endless Ticket Loops?
No matter how slick the platform, you’ll need help eventually. The difference between a good and bad vendor can be night and day here.
What to look for: - Responsiveness. How fast do they answer? What’s their SLA? - Real people. Can you talk to someone who knows the product, or are you stuck with “chatbots” and auto-responses? - Community & documentation. Are there active forums, knowledge bases, and clear guides?
Ignore: “White glove onboarding” that’s code for “we know this is hard to set up.”
What’s Not Worth Obsessing Over
- AI for AI’s sake. If it doesn’t solve your problem, it’s just a buzzword.
- Endless customization. Nice to have, but most teams just need the basics done well.
- “Next-gen” UI. If it works and your team likes it, don’t sweat the aesthetics.
Bottom Line: Keep It Simple, Iterate Fast
Picking a B2B GTM platform like Sharefable isn’t about chasing the fanciest features or the shiniest dashboards. It’s about what helps your team find, engage, and close the right accounts—without making their jobs harder. Test real workflows, ask tough questions, and ignore the hype. Start simple, see what actually moves the needle, and don’t be afraid to switch it up when you outgrow your tools.
Less noise, more deals. That’s what matters.