If you’re building or running a B2B outbound team, you know the software marketplace is a minefield. There’s endless hype, feature lists a mile long, and a lot of “AI-powered” nonsense that doesn’t help you close a single deal. You want something that actually helps your team find leads, talk to people, and keep track of what's going on—without making you want to throw your laptop out the window.
Let’s cut through the noise. Here’s what actually matters when you’re picking go-to-market (GTM) software for B2B sales—and why Myphoner stands out as a refreshingly straightforward option.
What Is B2B Go To Market Software, Really?
Let’s not overcomplicate things. B2B GTM software is any tool that helps your company identify, contact, and move business customers through your sales funnel. The right tool should make your life easier, not harder. If you’re spending more time setting it up than actually selling, you’ve picked the wrong software.
Typical use cases: - Outbound calling and email campaigns - Lead tracking and follow-up - Team collaboration and reporting
What you don’t need: endless integrations you’ll never use, dashboards you have to squint at, or “custom AI workflows” that just create busywork.
The Key Features That Actually Matter
Let’s get real: 90% of the features in most GTM software are fluff. Here’s what to actually look for:
1. Simple, Reliable Lead Management
You need a way to import leads, assign them, track progress, and never lose track of a conversation. Look for: - Easy import/export: CSV uploads, basic mapping—no headaches. - Clear lead status: Can you tell at a glance who’s new, in progress, or done? - Ownership and assignment: Can you hand off leads or reassign if someone’s out sick?
What to ignore: Fancy “lead scoring” that spits out random numbers—most teams just need “hot,” “warm,” and “not interested.”
2. Fast, Frictionless Calling
If your team does any cold calling, the tool should make it painless: - Click-to-call: One click, and you’re talking. - Automatic call logging: No one wants to write notes after every dial. - Call queues and workflows: So reps always know who to call next.
What to skip: Built-in “AI call coaching” that nobody listens to anyway.
3. Follow-Up That Doesn’t Let You Drop Balls
The best B2B sales teams are relentless about follow-up. Your software should make this automatic, not a memory test. - Reminders and notifications: “Call Sarah in 2 days” should pop up, not get buried. - Easy scheduling: Book a call or send an email from the same screen.
Red flag: Tools that make you click through five screens just to set a reminder.
4. Team Visibility Without Micromanagement
Managers want a clear view of what’s happening, but nobody wants to feel spied on. - Simple dashboards: Who’s making calls, who’s connecting, who’s closing. - Activity logs: See what happened, but without Big Brother vibes. - No-nonsense reporting: Export to CSV, share with your boss, move on.
Skip: Real-time “leaderboards” that just stress everyone out.
5. Lightweight, Honest Integrations
You probably use other tools—email, maybe a CRM, maybe Slack. Integrations should be: - Easy to set up: Zapier, native email hooks, simple webhooks. - Not required: The core product should work fine on its own.
Don’t buy the hype: Most sales teams use 2–3 integrations, tops. You don’t need 50.
6. Data Security and Compliance (But No Overkill)
You’re handling business contacts—GDPR and other laws matter. But you shouldn’t need a compliance officer to use the tool. - Basic encryption: Data should be safe. End of story. - Simple permission controls: Who can see or export what.
Warning: Tools that make you fill out 10 compliance forms just to get started are a time sink.
Why Myphoner Nails the Basics
Here’s where Myphoner gets it right: it focuses on what sales teams actually need—a fast, reliable way to manage outbound calls and follow up with leads. No over-complicated dashboards, no “AI” that just gets in the way.
Straightforward Lead Tracking
Import leads in a few clicks, assign them to your team, and update statuses as you go. Everything’s visible, but not overwhelming. No weird “score” fields, just clear, customizable stages.
Calling That Actually Works
Click-to-call is baked in. As soon as you finish one call, Myphoner lines up the next lead—no hunting around, no guesswork. Calls are logged automatically, and you can leave notes right in the workflow. If you want to record calls (for compliance or training), it’s an option, not a requirement.
Dead-Simple Follow-Up
You can set follow-up reminders with a click. The system actually reminds you—no more sticky notes or “I’ll remember” lies. If you need to pause a lead or hand it off, it’s as easy as dragging and dropping.
Sensible Reporting
You get activity logs that make sense, and you can export what you need. No crazy charts, no data-dump hell. Just the basics: who called, when, what happened.
Integrations That Don’t Require IT
Myphoner connects with email and has a Zapier integration for the basics (CRM, Slack, whatever). But you don’t have to integrate it with anything else for it to work. That’s rare these days.
Reasonably Priced, No Nonsense
Many GTM tools charge per seat, per feature, per integration—it adds up fast. Myphoner keeps pricing simple and transparent. You don’t get nickel-and-dimed for basic features.
Honest Pros and Cons
Let’s not pretend Myphoner is perfect (no tool is).
What’s great: - Super easy to get started—minimal setup, no training required. - Actually helps you call and follow up, fast. - Doesn’t try to be “all things to all people.” It’s for outbound calling, period.
Where it’s not for everyone: - If you want deep CRM features, or massive marketing automation, look elsewhere. - The interface is built for sales reps, not marketers or analysts. - Reporting is clear but basic—analytical types might want more data.
Pro tip: If you need a Swiss Army knife, Myphoner isn’t it. But if you want your team to just pick up the phone and go, it nails the job.
What Doesn’t Matter (Ignore the Shiny Stuff)
A lot of sales software is loaded with features you’ll never use. Here’s what you can safely ignore:
- “AI-powered everything”—usually just a way to bump up the price
- Gamification—most reps don’t need badges, they need leads
- Overly customizable dashboards—nobody has time to build these out
- Deep, complex workflows—simple is almost always better
Stick to the basics. Your team will thank you.
How to Choose (and Why Simple Usually Wins)
Here’s a quick filter for your next GTM software trial:
- Does it let me import leads and start working in under an hour?
- Can my team figure it out without a training session?
- Does it help us call, follow up, and track deals—without endless clicking?
- If I walk away for a week, can I pick back up without being lost?
If any tool (including Myphoner) fails those tests, keep looking.
Keep It Simple, Iterate, and Actually Sell
Picking GTM software shouldn’t be a six-month project. Start simple, get your team using it, and only add complexity if you need to. The goal isn’t to have the fanciest dashboard—it’s to have more conversations and close more deals.
Myphoner gets you there without the BS. If you want more “AI,” more charts, more distractions—there are plenty of tools for that. But if you just want to get to work, give it a try, see what happens, and adjust as you go. That’s how the best teams do it.