If you’re running B2B campaigns, you already know the drill: marketing budgets are tight, sales wants results yesterday, and your “go to market” plan is more of a to-do list than a strategy. There are a million tools out there promising to fix this, but most either overpromise or drown you in features you’ll never use.
This guide is for marketers, sales leaders, and anyone who actually has to get leads in the door and move deals along. We’ll break down the real, practical features in N.rich that can help B2B companies get to market faster—plus a few things to watch out for, so you don’t waste time or money.
Why B2B Go To Market Is So Painful
Let’s call it like it is: B2B go-to-market is a slog. Your target accounts don’t answer cold emails, ad budgets get torched on the wrong clicks, and sales always wants “better” leads. The best platforms cut through this noise by focusing on what actually moves the needle: getting in front of the right companies, at the right time, with the right message. That’s the promise here.
N.rich says it helps teams accelerate by focusing on account-based advertising, intent data, and pipeline visibility. Let’s dig into what works—and what’s just window dressing.
1. Account-Based Advertising Without the Headaches
What works:
N.rich is built from the ground up for account-based marketing (ABM). Instead of spraying ads all over the internet and hoping the right people see them, you can pick exactly which companies to target. Here’s what that looks like, day-to-day:
- Upload or sync your account lists. No more endless CSV wrangling—N.rich connects with your CRM (think Salesforce, HubSpot) or lets you upload lists directly.
- Personalized ad delivery. Ads only show to the companies you care about. No wasted spend on irrelevant clicks from random people.
- Multi-channel reach. You can run campaigns across display, native, video, and LinkedIn inventory from one dashboard. This matters because your buyers don’t live on just one channel.
Pro tip:
Don’t bother with “lookalike” audiences unless you really know what you’re doing. In B2B, targeting specific accounts usually beats chasing broad segments.
What to ignore:
If you’re a small team, skip the more advanced segmentation features until you’ve nailed your basic account list. Complexity is the enemy of speed.
2. Real-World Intent Data—Not Just Website Stalking
What works:
Everyone talks about “intent data,” but a lot of it is just tracking who visits your site. N.rich goes further by showing you which companies are actively researching topics related to your solution—even if they haven’t touched your website.
- Topic-level intent signals. See which accounts are surging on relevant topics, so you can prioritize outreach.
- Integrates with your existing data. Pulls in firmographics, CRM data, and web visits to give you a fuller picture.
- Actionable triggers. Set up alerts for your sales team when an account’s intent spikes.
Pro tip:
Use intent data to prioritize follow-ups, not as a replacement for good messaging. Just because a company is researching, doesn’t mean they’re ready for a hard sell.
What to ignore:
Don’t get caught up in chasing every “intent spike.” Focus on accounts that match your ICP (ideal customer profile) and show repeated signals, not just one-off blips.
3. Pipeline Visibility That Actually Helps Sales
What works:
One huge pain in B2B is the gap between marketing and sales. Marketing runs campaigns, but sales complains they never see results. N.rich tries to bridge this with clear reporting and pipeline views.
- Account engagement dashboards. See which accounts are engaging with ads, content, and emails—all in one place.
- Sales alerts and integrations. Pipe hot accounts directly into your CRM or sales tools, with context on what they engaged with.
- Attribution that’s not a black box. You can finally see which campaigns actually contributed to pipeline, not just vanity metrics like clicks.
Pro tip:
Loop your sales team in early. Let them know how to check which accounts are warming up, so they can time their outreach.
What to ignore:
Don’t obsess over every micro-metric. Focus on pipeline and revenue influence, not impressions or click-through rates.
4. Creative Experimentation (Without Needing a Designer)
What works:
One of the biggest blockers in B2B marketing is creative bandwidth. Waiting on designers or approvals can kill momentum. N.rich tries to solve for this:
- Built-in ad builder. Simple tools to create display and native ads in minutes.
- Dynamic content. Personalize ads by company, industry, or stage in the funnel.
- A/B testing baked in. Quickly test headlines, images, and calls to action.
Pro tip:
Keep your ads direct and clear—don’t overthink design. In B2B, clarity beats cleverness almost every time.
What to ignore:
Skip advanced creative options unless you have the resources to manage them. Focus on getting live fast, then refine.
5. Integrations That Don’t Require an IT Army
What works:
N.rich connects with most of the tools B2B teams actually use:
- CRM integrations. Sync with Salesforce, HubSpot, and others.
- Marketing automation. Plug into Marketo, Pardot, or whatever you’re using.
- Slack, email, and more. Get alerts wherever your team lives.
This means you won’t get stuck exporting spreadsheets or building awkward workarounds.
Pro tip:
Set up integrations on day one—even basic ones. It’ll save you hours down the road and keep your data clean.
What to ignore:
If you’re not using a certain tool, don’t feel pressured to integrate “just because it’s there.” More connections mean more things to troubleshoot.
6. Reporting That Doesn’t Hide Behind Buzzwords
What works:
You need to know what’s working, fast. N.rich’s reporting is pretty straightforward (for once):
- Clear visual dashboards. See spend, engagement, and pipeline influence at a glance.
- Customizable reports. Share with the team or execs, without needing to explain what every metric means.
- Export options. Easy to move data into your own BI tools or spreadsheets.
Pro tip:
Build a simple weekly dashboard with just three numbers: accounts reached, pipeline created, and spend. Everything else is extra.
What to ignore:
Avoid getting lost in “engagement scores” or made-up metrics. Stick to the numbers that matter for your business.
Where N.rich Falls Short
No platform is perfect, so here’s the honest bit:
- Learning curve. If your team is brand new to ABM, expect a few weeks to get comfortable.
- Data quality is key. Garbage in, garbage out—if your account lists are messy, don’t blame the tool.
- Cost. N.rich isn’t the cheapest. It works best for teams who are serious about ABM and have some budget to play with.
If you’re a super small company or just dabbling in ABM, you might be better off with something simpler or cheaper.
Keep It Simple, Move Fast
N.rich does a lot of things well—especially if you’re focused on true account-based marketing and want to cut out the noise. But, as with any tool, it’s only as good as your team and your process.
Start with the basics: get your account list right, set up clear intent signals, and focus on pipeline, not vanity stats. Don’t try to use every feature on day one. Ship campaigns, see what works, and tweak as you go.
Keep it simple. Iterate often. Let the results do the talking.