If you’re on a B2B sales or marketing team, you know the pain: too many tools, too much manual grunt work, and a pipeline that feels more like a trickle than a flow. You’ve probably heard about Loxoapp (here’s the link if you’re curious), a platform that promises to make lead gen and pipeline growth easier. But what’s actually useful, and what’s just fluff? Let’s cut through the buzzwords and get into what Loxoapp really offers—and how you can use it to get more leads without losing your sanity.
Who Should Care About Loxoapp?
If you’re in B2B sales, recruiting, or business development and you need to find, contact, and track a lot of prospects, Loxoapp is made for you. It’s not a magic wand, but it does bring together a bunch of features that can save time and help you focus on the right deals.
Core Features That Actually Move the Needle
Let’s break down what’s most useful in Loxoapp, what’s just okay, and what you can probably skip.
1. Candidate and Contact Database (The Real Heart of Loxoapp)
What it is: Loxoapp packs a massive built-in database with hundreds of millions of verified business contacts—think LinkedIn, minus the connection requests.
Why it matters: - You can search by company size, title, skills, location, and dozens of other filters. - No more cobbling together lists from random sources. - If you’re tired of dead leads and bounced emails, the data quality here is generally solid.
What to watch for: - Not every contact is 100% up to date—no database is. Always verify before that big pitch. - If you’re in a super niche industry, coverage might be hit or miss.
Pro tip: Use the enrichment tools to fill in missing info on your existing leads. It’s not perfect, but it beats manual research.
2. Automated Outreach (Email, Phone, SMS—All in One)
What it is: Loxoapp lets you build sequences: automated emails, calls, and texts that go out to prospects on a schedule you control.
Why it matters: - You can nurture leads without living in your inbox. - Multichannel means you’re not stuck relying on just email (which, let’s be honest, everyone’s ignoring).
The good: - Easy to build a quick campaign. - You can personalize messages at scale, which is the only way to get replies these days.
The not-so-good: - Deliverability depends on your own email/domain setup—Loxoapp can’t fix a bad sender rep. - The built-in templates are… fine, but they won’t make you sound interesting. Write your own.
What to ignore: Fancy A/B testing features are there, but unless you’re at serious volume, just focus on sending good, relevant messages.
3. Chrome Extension for Sourcing
What it is: A Chrome extension that lets you pull contact info from LinkedIn, company websites, and job boards with one click.
Why it matters: - Great for building lists as you browse—no more copy-paste marathons. - Instantly syncs prospects to your Loxoapp pipeline.
Where it shines: - Speed. You can build a list in minutes. - Enrichment: Sometimes you’ll get direct emails that aren’t visible anywhere else.
The catch: - Some platforms (like LinkedIn) change their rules a lot, so expect occasional breakages. - If you’re bulk-sourcing, double-check for duplicates.
4. Visual Pipeline & Deal Tracking
What it is: A drag-and-drop kanban board for tracking leads, deals, or candidates through stages.
Why it matters: - You can see where every deal stands at a glance. - Customizable stages fit your actual process (not some Silicon Valley ideal).
The reality: - The board is simple and works—don’t overthink it. - Reporting is basic, but enough for most small or mid-sized teams.
What’s missing: Deep analytics or forecasting. If you need fancy dashboards, you’ll want to export data elsewhere.
5. Built-In Calling and SMS
What it is: Click-to-dial and text from inside Loxoapp, with call recording, notes, and logging.
Why it matters: - One less tab to juggle. - Calls and texts are logged automatically—no more “Did I call that guy?” confusion.
Limitations: - You’ll need to buy credits or a phone number. Pricing is fair but not free. - Not available in every country.
Pro tip: Use call recordings for training or to remind yourself what was (actually) said.
6. Integrations and API Access
What it is: Loxoapp plays nice with Zapier, Outlook, Gmail, and has an API for custom connections.
Why it matters: - You don’t have to ditch your existing tools. - Sync with your CRM, calendar, or email—less double entry.
Keep in mind: - Integrations are solid but not endless. Test with your stack before rolling it out to the whole team. - API is there if you have a developer, but most teams won’t need it.
7. AI-Powered Candidate Matching (Don’t Get Too Excited)
What it is: Loxoapp claims to use AI to match candidates and leads to your open jobs or ideal customer profiles.
The truth: - It can bubble up interesting prospects, but don’t expect it to magically “find your next whale account.” - Treat AI suggestions as a starting point for review, not gospel.
Pro tip: Use AI to speed up shortlisting, but trust your own filters and instincts.
What About Reporting and Analytics?
Loxoapp’s reporting is functional—basic pipeline stats, team output, and activity tracking. If you need deep, boardroom-ready analytics, you’ll probably want to export your data to a BI tool or spreadsheet. For most B2B teams, though, it’s enough to see what’s working and where deals die.
The Stuff That Doesn’t Matter (Much)
- “AI everywhere”: Ignore the hype. The AI is mostly for matching and enrichment; it won’t close deals for you.
- Design and UI themes: It’s clean and usable, but you’re here to get leads, not admire fonts.
- Social media integrations: Meh. For B2B, focus on email, calls, and LinkedIn.
Getting Started: A Simple Workflow
Here’s how most B2B teams actually use Loxoapp to fill their pipeline:
- Build Your Target List: Use the database and Chrome extension to find and save prospects.
- Enrich and Verify Contacts: Run enrichment to fill in missing details; manually check important leads.
- Segment Your List: Tag prospects by ICP, company size, or stage.
- Launch Outreach Sequences: Set up email/call/SMS sequences tailored to each segment.
- Track and Advance Deals: Move prospects through the pipeline board as you get replies.
- Review and Iterate: Use reports to see what’s working, tweak your messaging, and repeat.
Pro Tips for Not Getting Overwhelmed
- Start simple. Don’t try to automate everything at once—manual follow-up still works.
- Customize your pipeline stages to fit your real process, not some template.
- Write your own outreach templates. People can spot stock language a mile away.
- Keep your data clean. Merge duplicates and archive dead leads regularly.
The Bottom Line
Loxoapp can actually save you time and help you find more leads—if you use the features that matter and skip the ones that don’t. Don’t get lost in the weeds or chase every new bell and whistle. Start with the basics, see what works for your team, and tweak as you go. The best tool is the one you’ll actually use—so keep it simple, and build up from there.