If you’re in B2B and responsible for pricing, sales, or product marketing, you know how hard it is to get your go-to-market strategy right. Half the time, you’re guessing what’ll actually help your team close deals or defend value. Enter Leveragepoint—a SaaS tool that promises better pricing, clearer value messaging, and a more disciplined approach to market. But what does it really do for teams like yours, and is it worth the investment?
Let’s break down the features that matter, what actually works, and where you might want to look elsewhere.
Why B2B Go-To-Market Strategies Fall Flat
Before diving into the bells and whistles, let’s be honest about the challenges:
- Pricing is political. Sales wants deals; finance wants margin; product wants adoption.
- Value messaging is vague. Most teams talk features, not outcomes.
- No one likes tools that add busywork. If it’s clunky, your reps will ignore it.
The ideal tool should help you set smarter prices, equip sales with clear value stories, and actually get adopted by the field—not just collect dust in a portal somewhere.
1. Value Proposition Builder: Turning Features into Dollars
Most B2B firms stumble when it comes to showing customers why they should pay more—or even just pay attention. Leveragepoint’s value proposition builder is its core feature, and it’s honestly the one that can move the needle if you use it right.
What it does:
- Helps you build “value models”—visual calculators that quantify the economic impact of your solution for a specific customer.
- Links features to customer outcomes (e.g., “cuts downtime by X hours, saving you $Y”).
- Lets you tailor models for different segments or even individual prospects.
Why it works:
- Concrete, not fluffy. Instead of “we increase efficiency,” you can show, “We save you $45,000/year on maintenance.”
- Sales can customize. Reps can tweak assumptions with real customer data, which makes the pitch harder to argue with.
- Helps defend premium pricing. If you can show real ROI, discounts become easier to push back on.
What to watch out for:
- It’s only as good as your data. Garbage in, garbage out. If you guess at customer savings, clients will see right through it.
- Some reps will resist. If your sales team hates using tools, you’ll need to push adoption—or keep your models super simple.
Pro tip: Start small. Build a value model for just one use case or segment. Tweak it as you get feedback from the field.
2. Guided Pricing and Deal Guidance: Guardrails Without the Handcuffs
Let’s be real—most B2B pricing gets made up on the fly. And the more wiggle room you give reps, the wider your discounting problem gets. Leveragepoint’s pricing guidance tools help you set some boundaries, but don’t force you into rigid pricing sheets.
What it does:
- Lets you set target prices, floors, and “walkaway” points for different products or segments.
- Provides real-time deal guidance based on the value model and customer-specific data.
- Flags when a proposed deal falls below your thresholds or doesn’t make economic sense.
Why it works:
- Reduces margin leakage. Reps know where the “danger zone” is before they send a quote.
- Faster approvals. When the data’s all in one place, you’re not chasing down finance for every deal.
- Supports value-based selling. Pricing isn’t just a number—it’s backed by the value you’ve shown.
What to ignore:
- Overly complex approval workflows. Don’t get sucked into building a multi-step process no one will follow. Simple rules work best.
- Trying to “automate” pricing for everything. Some deals will always need judgment; keep flexibility where you need it.
3. Sales Enablement: Putting Value in the Hands of Your Reps
Most enablement tools dump PDFs and hope reps find them. Leveragepoint tries to be more useful by giving salespeople interactive content tied to real customer numbers.
What it does:
- Gives reps access to value calculators, one-pagers, and ROI stories they can customize on the fly.
- Lets you track which tools are actually being used—and which are ignored.
- Integrates with Salesforce and other CRMs, so it’s not “one more place to log in.”
Why it works:
- Makes value tangible. Instead of memorizing talking points, reps can show exactly how your solution helps this customer.
- Shortens sales cycles. When buyers see real numbers, they tend to move faster.
- Feedback loop. If a model isn’t working, you’ll see it in the usage stats.
Where it falls short:
- Heavy content won’t get used. If your enablement tools are too complicated, reps will skip them.
- CRM integration isn’t magic. It helps, but you’ll still need to train and remind your team to use the tools.
Pro tip: Sit down with one or two reps and walk through a real deal using the tool. You’ll spot friction points fast.
4. Analytics & Insights: Less Guesswork, More Data-Driven Decisions
There’s no shortage of dashboards in B2B SaaS. What’s different here is the focus: Leveragepoint tries to show you not just what you sold, but why you won (or lost) based on value and pricing.
What it does:
- Tracks how value models are used in deals—and which ones correlate with higher win rates or better margins.
- Surfaces where reps are bending rules or ignoring guidance.
- Lets you compare pricing and value outcomes across teams, segments, or products.
Why it matters:
- Finds weak spots. If a model isn’t resonating, you’ll know. If one rep is discounting too much, you’ll see it.
- Drives continuous improvement. You can tweak your models and messaging based on real-world outcomes—not just gut feel.
- Supports coaching. Managers get data for real conversations, not just anecdotes.
What’s missing:
- Context. Data can tell you “what,” but not always “why.” You’ll still need to talk to your team and customers.
- Can be overwhelming. If you’re not careful, you’ll drown in metrics that don’t matter. Focus on a few key numbers.
5. Collaboration & Version Control: Keeping Everyone on the Same Page
Ever had three versions of the same value calculator floating around? Or argued over which price list is current? Leveragepoint tries to solve this with built-in collaboration and versioning.
What it does:
- Lets multiple teams (pricing, product, sales) work on the same models—so everyone’s edits are tracked.
- Maintains an audit trail of changes, so you can roll back if someone breaks something.
- Controls who can edit, approve, or publish value models.
Why it helps:
- Prevents “shadow spreadsheets.” No more rogue Excel files with mystery formulas.
- Easier compliance. If you’re in a regulated industry, you’ll know who changed what, when.
- Less finger-pointing. Everyone sees the same version, so there’s less confusion.
Don’t overthink it:
- Too many cooks slow you down. Keep editing rights tight. Most folks only need to view or comment.
What Leveragepoint Doesn’t Do (and What to Watch Out For)
This isn’t some magic bullet. Here’s where to keep your expectations in check:
- It won’t fix your data. If you don’t know your real customer outcomes, no tool will save you.
- It’s not a CRM. It’s a layer on top, not a replacement.
- Change management is real. Even the slickest tool won’t get used if sales doesn’t see the value.
Bottom line: The tool can help, but you’ll need to drive adoption and keep your models honest.
Wrapping Up: Keep It Simple, Iterate Fast
If you’re tired of guessing at prices or watching deals get discounted to death, Leveragepoint has features that can help—if you keep things practical. Start with one segment or product. Build a simple value model with real data. Get a few reps to use it on real deals. Watch what works and what flops, then adjust.
Don’t try to boil the ocean. Smart teams make small bets, see what sticks, and keep learning. That’s how you actually move the needle on go-to-market.