If you’re in B2B and trying to actually move the needle on your go-to-market (GTM) strategy, you know how messy things can get. Endless spreadsheets, scattered feedback, and sales decks that never seem to match what marketing says. You don’t need another “all-in-one” tool that promises to revolutionize your business but just adds more noise.
That’s where Gyaan comes in. It’s built to help B2B companies cut through the clutter and actually see what’s working, what’s not, and what to do next. If you’re tired of hype and just want features that help you get your job done, keep reading.
Why B2B Go-To-Market Gets Messy Fast
Let’s be real: most B2B teams operate in silos. Sales has one version of the truth, marketing another, product yet another. Customer feedback dies in someone’s inbox. Data is everywhere but nowhere useful. The result? GTM strategies that are reactive, slow, and often based on gut feeling rather than facts.
Most tools claim to “align” teams or “centralize intelligence,” but end up being just another place for information to hide. What you need is something that makes critical info obvious, easy to act on, and hard to ignore.
Key Features of Gyaan That Actually Make a Difference
Here’s what makes Gyaan stand out if you’re serious about streamlining your GTM approach. I’ll tell you what works, what’s just okay, and what to skip.
1. Unified Customer Insights (That Aren’t Just Vanity Metrics)
Gyaan brings together feedback, sales call notes, win/loss reasons, and even competitor mentions—all in one place. But more importantly, it actually connects the dots for you.
- See patterns: Instead of just dumping data, Gyaan highlights recurring themes—why deals close, where prospects drop off, what objections come up most.
- Real-time search: You can actually find that customer quote or sales story when you need it, without opening 17 tabs.
- Pro tip: Ignore the dashboard “engagement scores” if they don’t map to real customer actions. Focus on the actual notes and themes.
What’s great: You save hours digging for context before meetings, and your team stops guessing about what customers care about.
What’s not: If you don’t feed Gyaan good data (actual notes, real feedback), it can’t do magic. Garbage in, garbage out.
2. Playbook Builder That’s Not Just a Wiki
Most teams have “playbooks” lost in Google Docs or Notion. Gyaan’s Playbook Builder is structured, searchable, and actually designed for sales and marketing to update together.
- Guided templates: Start with proven templates for discovery calls, objection handling, and competitor comparisons. No staring at a blank page.
- Version control: See what’s changed, who changed it, and why—so you’re not caught using outdated messaging.
- Field-tested: Easily link to past deals or real examples. It’s not theory, it’s what actually worked.
What’s great: New reps ramp faster, and no one’s making up answers on calls. Marketing sees which messages land in the real world.
What’s not: If your team won’t keep it updated, it’ll get stale like any other doc. Assign an owner.
3. Competitor Intelligence That’s Not Just “We’re Better” Slides
Let’s be honest: most competitor battlecards are wishful thinking. Gyaan surfaces what you actually hear from the field—what prospects say about the competition, why you win or lose, and what features matter.
- Live updates: As reps log calls or feedback, competitor info updates automatically. No more emailing the product team for the latest.
- Deal-level insights: Tie competitive intel to real deals, so you know what mattered and what didn’t.
- Quick compare: Build side-by-side comparisons that are grounded in reality, not just marketing spin.
What’s great: Your team stops relying on stale decks. You get honest ammo for tough deals.
What’s not: If your market changes fast, even good intel can go out of date. Set a reminder to review monthly.
4. Signals and Alerts—The Stuff You Won’t See in Salesforce
Gyaan can flag when a deal is going sideways, when a competitor’s popping up more often, or when a new objection is trending.
- Custom triggers: Set alerts for things you actually care about—say, when a certain competitor is mentioned twice in a week.
- Actionable, not spammy: You won’t get a million notifications. The point is focus, not noise.
- Connects to Slack/Email: So you don’t need to live in Gyaan to stay in the loop.
What’s great: You spot problems (or opportunities) early, not after the quarter’s blown.
What’s not: If you set up too many alerts, you’ll start ignoring them. Less is more.
5. Reporting That Doesn’t Make You Want to Cry
Most sales and feedback reports are either too high-level (“pipeline up 2%”) or too granular (“call logs per rep”). Gyaan’s reporting is built to show trends and actionable insights.
- Deal breakdowns: See not just what closed, but why—and what you can repeat.
- Objection tracking: Know which hurdles are real and which are just noise.
- Exportable: Pull what you need for board decks or team meetings, no formatting nightmares.
What’s great: You can answer the “so what?” questions without spinning up a custom spreadsheet.
What’s not: If your exec team wants every metric under the sun, Gyaan may not replace your BI tool. But for GTM decisions, it’s more than enough.
6. Integrations That Actually Work
Gyaan plugs into tools your team already uses—Salesforce, HubSpot, Slack, and more. The integrations aren’t just for show; they actually sync useful data.
- No double entry: Notes and updates flow both ways where possible.
- Sales rep-friendly: You don’t have to nag people to use “yet another tool.” Data shows up where they already work.
- Pro tip: Spend 30 minutes upfront to get your integrations sorted. Saves you hours later.
What’s great: Adoption is higher because it fits into your workflow.
What’s not: Like every integration, there’ll be occasional hiccups. Test before rolling out to the whole team.
What to Skip, What to Double Down On
Skip: - Over-customizing fields and workflows just because you can. Start simple. - Chasing vanity metrics. Focus on the themes and stories that keep coming up. - Trying to automate everything. Some stuff needs a human touch.
Double down on: - Regularly reviewing key insights as a team. Don’t let this become a “set it and forget it” thing. - Assigning ownership for playbooks and competitor intel. If everyone’s in charge, no one is. - Using Gyaan to prep for big deals and post-mortems. Patterns show up fast when you look.
Keep It Simple—And Keep Moving
At the end of the day, no tool is going to solve GTM alignment by itself. But if you actually use Gyaan’s core features—shared insights, real playbooks, honest competitor tracking—you’ll spend less time chasing data and more time closing real business.
Keep your process simple. Don’t get lost in customization hell. Iterate as you learn, and let the data guide your next move—not just your gut.
Now, go delete a few spreadsheets. You won’t miss them.