If you’re part of a B2B team trying to grow, you’ve probably heard every tool pitch under the sun. Most promise to “accelerate your go-to-market.” Most don’t deliver. This guide is for the folks who actually have to get results—sales, marketing, ops, product—who want the real story on what actually helps teams go to market faster, with less chaos.
Bricks (see bricks.html) claims to cut the nonsense and help teams get more done. But which features pull their weight, and which are just noise? Let’s dig in.
What “Go To Market Efficiency” Actually Means (And Why Most Teams Struggle)
Before we dive into features, let’s get specific. “Go to market” isn’t just launching a product. It’s every messy step between idea and revenue:
- Getting sales and marketing on the same page
- Keeping messaging consistent (but not robotic)
- Handing off leads without dropping the ball
- Tracking what’s working (and what’s just burning hours)
If your team is small or growing, the real enemy is time spent on busywork: copying data, chasing Slack messages, or wondering who’s doing what. The right tool should kill that noise, not add to it.
The Bricks Features That Actually Move the Needle
Let’s skip the demo gloss and get to the stuff that helps real teams. Here’s what Bricks gets right:
1. Centralized, Customizable Workspaces
What it is: Bricks gives you one place for all your go-to-market projects—campaigns, sales playbooks, onboarding docs, you name it. But unlike rigid tools, you can set up spaces your way.
Why it matters: - No more hunting through email, Docs, Notion, and Slack for “the latest deck.” - You decide how to organize—by project, team, or whatever makes sense. - Permissions are actually simple, so you don’t have to play IT admin.
What to ignore: Over-customizing. If you spend more time tweaking your workspace than closing deals, you’re missing the point.
Pro tip: Start with one workspace for your main GTM motion (e.g. product launches), and add more only if you actually need them.
2. Real-Time Collaboration (That’s Not Just Hype)
What it is: Everyone edits docs, comments, and tracks updates live—kind of like Google Docs, but with way more context.
Why it matters: - No version confusion (“Is this the latest pricing sheet?”) - Feedback is in one place; no more Slack/Email/Doc ping-pong. - You can see who changed what—no more “who deleted this section?”
What to ignore: Fancy “collaboration analytics.” If you need charts to tell you whether your team is talking, you’ve got bigger problems.
Pro tip: Set clear rules for feedback—e.g. “comment before editing others’ work”—so collaboration doesn’t turn into chaos.
3. Modular Templates for Repeatable Work
What it is: You can build templates for common GTM assets—email sequences, launch plans, sales one-pagers—then actually reuse them.
Why it matters: - Stops the “reinvent the wheel” cycle for every campaign. - Keeps messaging and branding tight, even as you scale. - New hires aren’t left guessing how to build a deck or write an outreach email.
What to ignore: Bloated template libraries. Stick to what your team actually uses, or your workspace turns into a digital junk drawer.
Pro tip: Every time you finish a project that worked, turn it into a template while it’s fresh. Future-you will thank you.
4. Connected Data & Integrations That Work (Not Just Buzzwords)
What it is: Bricks connects with tools you already use—CRMs, Slack, email, analytics—so you’re not copying data back and forth.
Why it matters: - No double entry, fewer mistakes. - Sales and marketing always work off the same info (e.g. lead status, campaign updates). - You can build workflows that actually automate the boring parts—like sharing lead info or updating project status.
What to ignore: Integrations nobody asked for (“Do we really need a Pinterest plugin?”). Focus on the top 2-3 tools your team lives in.
Pro tip: Set up integrations early, but keep it simple. If something breaks, everyone will notice—and curse you.
5. Task Management That’s Not a Black Hole
What it is: Assign tasks, set due dates, track progress—right inside Bricks. But it’s tied to your work, not a separate list you’ll forget.
Why it matters: - Less “what’s the status?” back-and-forth. - You can see blockers before they become disasters. - When something slips, it’s obvious (not buried in a spreadsheet).
What to ignore: Overly complex workflows. If your task tool needs a manual, you’ll lose the team fast.
Pro tip: Make sure every big project has a single owner. Shared responsibility = nobody’s responsibility.
6. Version Control for Non-Engineers
What it is: You can roll back changes, compare versions, and recover stuff if someone messes up—no dev skills required.
Why it matters: - Experiment without fear—if a campaign flops, roll back and try again. - No more email threads arguing about “who deleted the winning headline.” - Legal and compliance folks can sleep at night.
What to ignore: Endless revision history. Keep only what’s useful, or else you’ll drown in options.
Pro tip: Agree as a team on when to “lock” a doc or asset. Saves time and drama.
What Bricks Gets Right That Most Tools Don’t
Let’s be blunt: Most “GTM platforms” try to solve every problem, then end up solving none. Bricks is far from perfect, but here’s what it does better than most:
- It’s flexible, not overwhelming. You can start simple and expand as you need.
- It actually plays nice with your stack. No pressure to rip and replace.
- It’s built for non-technical teams. No coding, no steep learning curve.
But don’t kid yourself: No tool will fix broken processes or lazy habits. Bricks can help you move faster—but only if you actually use it.
What to Skip (Or Just Be Skeptical About)
Even good tools have features you probably don’t need. Here’s what you can safely ignore, at least at first:
- “AI-powered insights.” Nine times out of ten, it’s just stats on how much you typed. Focus on real outcomes.
- Gamification stuff. Your team wants to win deals, not badges.
- Heavy “custom app” builders. Unless you’ve got unique needs (and a lot of time), stick to what works out of the box.
If a feature sounds cool but you can’t explain how it saves you time or money, it’s probably not worth the hassle.
A Quick, Practical Setup for Growing Teams
You don’t need a six-month rollout plan. Here’s how to get started—fast:
- Pick one core use case (e.g. launch planning, sales asset hub).
- Set up a single workspace. Invite only the people who need to be there.
- Connect your main tools: CRM, Slack, email. Leave the rest for later.
- Create or import your best template. Don’t overthink it.
- Assign one owner for each active project. Clear responsibility beats consensus.
- Do a dry run. Try shipping a real campaign or sales play. Fix what’s broken.
In a week or two, you’ll know if Bricks is helping—or just another tab in your browser.
The Bottom Line
Most teams don’t need another “platform.” They need less busywork, fewer silos, and a faster way to get to real results. Bricks has a handful of features that genuinely help with that—if you use them the right way and skip the fluff.
Start simple, keep what works, and don’t be afraid to toss what doesn’t. Iterate, don’t overthink. That’s how you actually get things done.